article thumbnail

How to Scale Customer Success with Digital Customer Education

Gainsight

That being said, let’s take a deep dive into one of the most effective strategies to efficiently scale Customer Success: digital customer education. What’s Digital Customer Education? True digital customer education focuses on “why” customers should make the choice to use a product or feature. Let’s dive in.

article thumbnail

What is In-Product Messaging and How Do You Create It? (code-free!)

Userpilot

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Value 101: Definition, Formula, and 10 Strategies To Increase the CV for Your SaaS

Userpilot

Segment users in the welcome flow to offer personalized onboarding and run webinars to educate users on new updates or features. Use interactive walkthroughs and in-app messages to provide continuous value and drive feature adoption and account expansion. Run webinars to educate customers on new features or updates.

article thumbnail

Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

It’s hard to take a whole book or a six-week class and instantly download that into all my coworkers’ brains, so it’s been an education process as well, but every time I introduce a new piece of it, it seems to catch on really quickly, and their response is, ‘Oh right, this makes a lot of sense!’”. This isn’t always an easy or simple process.

article thumbnail

For Your Reading: Articles for Product Coalition Writers

The Product Coalition

That’s why writing with learning in mind can be an effective tool for your education. We also want to make sure that as a contributing writer, your time and investment in writing educational material is getting an above-average return. It must be definitive in how concepts and information are explained 3.

Article 115
article thumbnail

4 Powerful Ways to Promote Your Customer Academy & Inspire Long-term Learning

Gainsight

It may not fit the exact definition your Product, Sales, and Marketing teams use, but the similarities between your academy and your actual product are abundant. Whichever tactics you use, remember these points: Personalize your messaging and content to your customers’ unique needs, paint points and goals.

article thumbnail

Customer retention: 5 best practices & 6 strategies for low churn

Intercom, Inc.

One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. Best of all, to create these message schedules you don’t need a “retention hacker”. Retention isn’t binary.