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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. most of us didn’t start as product managers?—?so

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3 Ways To Educate the Market That Actually Work

The Product Coalition

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 110
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3 Ways To Educate the Market That Actually Work

The Product Coalition

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. What about Facebook?

Education 142
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. I believe we did manage to do a good job, and now it’s a super exciting time where we are well-funded.

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What is Marketing Research? Examples and Best Practices

Userpilot

For SaaS product managers, market research, including competitive analysis, is crucial. The choice between these depends on factors like your budget, time constraints, and whether you need exploratory data or definitive answers. It evaluates past strategies and gauges the potential success of new offerings.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

After all, as he points out, in a successful organization, the teams responsible for customer success and support tend to manage and influence more revenue opportunities than the field sales team – and if your customer service isn’t good or you’re not looking at CX from a holistic point of view, these chances of expansion are slim to none.

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How to drive and increase traffic to your startup website

Nulab

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. Definitions. There are a few basic definitions that you will need to know: A hit is when any file is served, where a file is a page and an image.