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The Definition of Product Management Is Shrinking. It’s Not Good!

Product Management University

The definition of product management has been changing and evolving over the past 10 years and I’m not sure it’s for the better. In other words, the agile development process is redefining what we call product management. I make it a regular habit to have conversations with product management directors and VPs.

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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. Strategy development requires imagination and creativity ; a good strategy is not the result of detailed analysis. Playing to Win by A.G. Lafley and Roger L.

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8 Tips for Collaborating with Development Teams

Roman Pichler

Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team. Provide guidance on the product, including its market, value proposition, business goals, and key features. Treat the Team as an Equal Partner. Help the Team See the Bigger Picture.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 113
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Seven Product Backlog Mistakes to Avoid

Roman Pichler

One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me. You should therefore strive to keep your product backlog as concise as possible whenever your product faces uncertainty and change—be it market, business, or technology related.

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Why designers fail to integrate into Agile teams

UX Planet

Prescriptive Agile frameworks make it hard for designers to add valuable contributions to the team. I designed every detail in Photoshop before handing the mockups to the developers. I was excited to be part of a cross-functional team and I could not wait to start working in sprints. But it wasn’t all that bad.

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Do Your Clients Need to Develop Software At All?

The Product Coalition

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. So I wrote this article.