The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.

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Naming User Testing Feedback Software Weak Development Team 130

Brian Balfour

JUNE 28, 2017

It’s Not Just Great Product The “go-to” answer for almost every question in startups, is “build a great product.” Building a great product is a piece of the puzzle, but it’s far from the full picture. There are great products that never reach $100M+. There are tons of similar examples in startup land.

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Product Marketing Marketing Framework Definition 111

Userpilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others. How to build tech products that customers love.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Books 96

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Each level requires a different marketing strategy.

Education 112

Education Marketing Weak Development Team User Testing 112

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

The Product Coalition

OCTOBER 26, 2020

Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. But what is product definition exactly?

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User Testing Definition CTO Product Research 127

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. It is the separation that helps you sharpen your strategy. How detailed?

User Testing 118

User Testing Definition Product Marketing Marketing 118

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Acquisition Strategy.

User Testing 118

User Testing Document Product Marketing Marketing 118

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. Finally, make sure to focus on the highest value product initiatives.

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Startups User Testing Product Management Product Manager 75

Mind the Product

AUGUST 3, 2017

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! It takes a while to reach that fit to the point that you can optimize business and product strategy independently!

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User Testing Data Visualization Product Management Product Manager 161

The Product Coalition

JANUARY 4, 2021

at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 144

Education Marketing Weak Development Team Advertising 144

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 143

Product Research Customer Experience User Testing Entertainment 143

The Accidental Product Manager

FEBRUARY 7, 2022

These brands have seen huge growth over the past few years, grabbing market share from the big, established names. They focus on a new product development definition that includes organic ingredients, personalized service and customization of their products, such as serum meant for a specific type of skin.

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Branding Product Management Product Manager Reporting Tools 123

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. OK, you’ve launched a new product on the market and started growing your business.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

FEBRUARY 9, 2021

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel?—?Theil some ideas and investments have outsized returns Focus Having a definite plan for the future There is no formula Last Mover advantage 3.

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Books User Testing Product Research Inbound 185

Bain Public

SEPTEMBER 17, 2020

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more.

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Framework Leadership Customer Communications Definition 52

The Product Coalition

MAY 1, 2022

Strategic thinking is hard by definition. especially startups on their way to product-market fit, the ARR itself might not be important. This is part of the definition of strategy?—?it’s Strategy is hard. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 158

User Testing Customer Experience Product Research Definition 158

The Basics of Product Management

JUNE 30, 2020

Are you looking to break into product management ? Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. Market Research.

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Product Research Feedback Loop User Testing Feedback Software 52

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 167

The Product Coalition

MARCH 12, 2023

It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader.

User Testing 109

User Testing Product Research Consulting Leadership 109

Ask Benny

JANUARY 25, 2020

Your product as the VP Product is the team of product managers, and in turn, they are responsible for the product(s). Just like any product you need to have a vision, strategy, values, roadmap, goals, and metrics for your team. You want every product manager in the team thinking big. Want to win.

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Customer Experience Vision Framework Roadmap 136

Dear Strategy

JULY 8, 2019

Dear Strategy: “In a rapidly changing marketplace, how should teams balance the need to support the core business and the need to tackle innovation? In other words, once a company accepts that some level of balance will be needed between the old and the new, how should it go about successfully implementing that strategy in the marketplace?

Strategy 40

Strategy Research Software Technology Workshop 40

Userpilot

JULY 13, 2022

The Product Collective blog offers lots of practical advice like early-career tips. Ken Norton offers lots of valuable insights based on years of experience in his Bring the Donuts product manager blog. Startup product managers will learn a lot from the Review – blog from the First Round.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Product Innovation Educators

JANUARY 13, 2020

She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Before Creative Cloud, we had a product called CS Live, which was a total failure. The Creative Cloud was a definite risk.

User Testing 85

User Testing Product Research Marketing Research Software 85

The Product Coalition

SEPTEMBER 11, 2022

Things are definitive. Working in the startup nation, many of the product leaders I coach?—?either used to be engineers or even mathematicians before they shifted to product. And in the product world, often there isn’t a right or clear answer , which makes things complicated. So when I ask the question this way?—?

Customer Experience 115

Customer Experience Definition User Testing Engineering 115

NextBigWhat

JUNE 29, 2020

Quibi, the much hyped startup has failed to achieve its target of 7.2 The short mobile video product secured original content (licensed from Hollywood A-listers like Steven Spielberg) as part of its launch strategy. No doubt, Quibi is a well defined product – but well defined for whom? Product-Market Fit.

User Testing 69

User Testing Advertising Startups Customer Experience 69

The Product Coalition

FEBRUARY 1, 2021

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology. Don’t worry, you are still needed.

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

JULY 18, 2023

For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. The most common reasons behind high churn rates are: Bad product-customer fit. If you’re an early-stage startup or SMB, expect an average annual churn of 10% to 15%.

User Testing 92

User Testing Feedback Software Data Visualization Customer Feedback 92

The Product Coalition

FEBRUARY 5, 2023

After disagreements with Rawkus, EL-P started his label, Definitive Jux. 6 masterpieces released on the Definitive Jux label In 2013, together with Killer Mike, EL-P established Run the Jewels (RTJ). Most people are familiar with the successful end strategies of famous companies. Remind me what are the pivots out there?

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Feedback Software User Testing Customer Feedback Customer Experience 78

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 184

Analytic Tools Customer Experience B2C Enterprise 184

Mixpanel

APRIL 27, 2022

Since joining as its new Senior Director of Product Growth, Ghosh has been helping to mature the longtime social media management giant’s product-led growth (PLG) strategies. You joined Hootsuite about a year ago, in part, to help expand the company’s product-led growth strategies. Definitely.

Data Visualization 80

Data Visualization Customer Experience User Testing Customer Feedback 80

Ask Benny

SEPTEMBER 30, 2019

Your product as the VP Product is the team of product managers, and in turn, they are responsible for the product(s). Just like any product you need to have a vision, strategy, values, roadmap, goals, and metrics for your team. You want every product manager in the team thinking big. Want to win.

Customer Experience 104

Customer Experience Vision Framework Roadmap 104

Userpilot

SEPTEMBER 19, 2023

No-code growth is a method of achieving product-led growth (= using your own product as a lever and revenue growth channel) without coding, using no-code tools. in order to achieve higher conversion rates, user activation rates – and in the long run – drive retention.

Analytic Tools 52

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 52

Userpilot

JULY 9, 2021

Teresa Torres is an internationally acclaimed product discovery coach, speaker, and author. She coaches teams on how to collect meaningful customer input and use it to make product decisions on a daily basis. The teams she coaches are from both early-stage startups and multinational enterprises in different industries.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Which Product Management Specialization is Right for you?

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Research Software Analytic Tools Feedback Software Product Research 97