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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). I call this “building enterprise software while bypassing customer requirements at scale”.

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Who is Eric Ries: Background, Books, Webinars, and More

Userpilot

After studying at Yale University, Eric began his career as a Senior Software Engineer at There.com. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required Books written by Eric Ries Eric has summarized his unique perspectives and years of experience into two widely acclaimed books.

Webinar 105
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Understanding Enterprise Product Companies

Mironov Consulting

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. . $50/year B2C, SMB and Enterprise companies not only behave differently, they are structured differently. What’s B2B?

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Solution Selling vs. Aspirational Selling

Product Management University

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. If you’re the account executive or sales engineer, those are the obstacles you want to attack. Contact us about a personalized Discovery & Product Demo Skills workshop that will help make your products the clear choice.

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Top 7 Insights from CS Unplugged: Enterprise Edition

Gainsight

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Yet, CS teams can and should start onboarding before an enterprise client comes on board, using all the information available.

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”