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What Makes a Memorable Product Demo and Why is it Important?

Product Management University

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. What is a Product Demo? A product demo is a verbal value story. Product Demo vs. Free Trial.

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Why The Product Demo Is a Dangerous Selling Tool

The Product Coalition

Many startups feel that the only thing preventing them from selling their product is a great demo. In fact, if you rely on your demo too much, you won’t be able to sell at all. Here’s how to use your product demo smartly, and avoid demo abuse. The truth is quite different. They wouldn’t know they need it.

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The Growth Marketer Role in SaaS: All You Need to Know

Userpilot

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

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Lessons from launching SPEEDRUN, the Games x Tech startup accelerator

Andrew Chen

We target startups at the very earliest stages of development, often teams without products or metrics. These are universal, but for our sector of Games x Tech, we noted a few concrete problems: There’s not really a startup community within Games x Tech. And also, founders are founders. Or wait for traction.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. How do they describe the category?

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Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

Lenny Rachitsky

Moore’s work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision.

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Bain Public Has Been Selected As One Of The Top Corporate Training Companies And Startups In California

Bain Public

(Montreal, ON) - We're excited to announce we’ve been selected as one of California’s top innovative corporate training companies by Best Startup California! Schedule a FREE 30-min SOAP™ Demo with us! This demo is an introduction to Bain Public’s SOAP™ methodology and tool. About the Demo.