Roman Pichler

APRIL 7, 2025

Product Differentiation AI tools can help you make your product stand out from the crowd and offer a clear reason for people to choose it over alternatives. This can be achieved in two ways: First, data mining can identify opportunities for differentiation, assuming that the relevant data exists.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Chip digs into the world of market research, exploring why it’s important, how to do it, and how to use it when developing products.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

UX Planet

JANUARY 22, 2025

Differentiation: In a crowded market, your brands unique personality and approach set youapart. Custom development ensures every feature aligns with the brands values and customer expectations. Seamless navigation, personalized product recommendations and intuitive interactions differentiate leading brands from generic alternatives.

Reporting Tools 98

Reporting Tools Feedback Software Branding Finance 98

Roman Pichler

AUGUST 11, 2020

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. Needs are Features.

Vision 345

Vision User Testing Research Software Product Research 345

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. The intent of that design and development changes a lot. You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

The Product Guy

JANUARY 18, 2018

I was able to identify how my business measured the value of an idea and associate a $$ amount to it, positive,negative or zero – depending upon whether the cost of the idea outweighed its projected earnings. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Operational. She believes that product people have dynamic skills.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Follow the PPP hierarchy: First solve positioning, then packaging, then pricing. Then come up with positioning, which is how customers see the product. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 211

Product Research Customer Feedback Differentiation Enterprise 211

The Product Coalition

AUGUST 24, 2021

Due to the growing tendency of backing technology businesses, a software startup could raise millions of dollars of funding in their earliest stages of development. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.

User Testing 158

User Testing Development Customer Experience Product Research 158

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. We interview so that we can learn how we can positively intervene in their lives. These gaps allow us to differentiate our products and services from our competitors’. It’s not real.

Generative AI 335

Generative AI Product Research Feedback Software Analytic Tools 335

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. Similarly during the user story discussions (grooming), developers wanted to spend time on points that were important but not critical to the core problem.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

Roman Pichler

OCTOBER 6, 2020

Product discovery describes the activities required to determine if and why a product should be developed and offered. For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In the picture above, product discovery precedes product development. What is Product Discovery?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Roman Pichler

MAY 3, 2023

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. You talk to the development team, and the team members suggest that machine learning is likely to be the right solution.

Research Software 272

Research Software Technical Review Technology Product Research 272

Roman Pichler

MAY 13, 2024

At the same time, insights from the development work are used to inform strategic decisions and help adapt the strategy. [3] Additionally, schedule regular collaborative strategy reviews —at least once per quarter—and invite the key stakeholders and development team members to them. These reviews help you see bigger trends.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

JULY 19, 2021

I’ve known Greg for several years, as we both volunteer with PDMA, the Product Development and Management Association. The study researches the factors that differentiate successful product teams from the rest of the pack. Surprisingly, respondents were very upbeat and positive. 12:43] Planning for future adverse events.

Product Research 278

Product Research Research Software Product Management Product Manager 278

Roman Pichler

JANUARY 31, 2023

Vision Inspiring : Describes the positive change the product should create. Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. These are vision, target group, needs, product, and business goals. Focused : There are no more than five features.

Vision 238

Vision Differentiation Download Branding 238

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

UX Planet

DECEMBER 6, 2024

Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. Image credit: Karena E.I

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

Roman Pichler

OCTOBER 2, 2018

Please note that the picture above depicts product discovery and product development as sets of overlapping activities rather than distinct phases or stages: Carrying out some development activities like UX design and high-level architecture as part of the discovery work sets up the development work and avoids having to use a sprint 0.

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

BrainMates

NOVEMBER 1, 2021

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Failure Point #3 – No clear differentiation in the market. To that, I say unequivocally NO !

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Guy

JUNE 15, 2017

if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others). Ask co-workers in Sales and/or Business Development about common sticking points that prevent a deal from closing. (Or

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Intercom, Inc.

FEBRUARY 6, 2020

Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. So that’s the system we’ve developed on the content side to really understand what’s actually happening.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Follow the PPP hierarchy: First solve positioning, then packaging, then pricing. Then come up with positioning, which is how customers see the product. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 156

Product Research Customer Feedback Differentiation Enterprise 156

The Product Coalition

AUGUST 3, 2023

A compelling product vision is a guiding light, providing direction and purpose to the development process. The Importance of a Strong Product Vision A compelling product vision is a guiding star that aligns everyone involved in the product development process. For example, “Increase market share by 20% within the next two years.”

Vision 148

Vision Product Research User Testing Roadmap 148

Sachin Rekhi

APRIL 12, 2020

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit. This is often described as developing an economic moat for your business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? The customer development framework helps teams validate product ideas and build products that solve customers’ problems. The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? You should now be in a good position to stock the product backlog and create the right user stories.

Product Research 224

Product Research Customer Experience User Testing Analytic Tools 224

Intercom, Inc.

APRIL 23, 2018

Fortunately, with the new regulations in place, it will become harder to store unnecessary data – engineering teams have had to become a lot more mindful and are in a much better position to carefully catalog what they own and create. Setting up developer guidelines will help current and future collaborations and integrations.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

The Product Coalition

MARCH 9, 2022

So how to differentiate your restaurant from others? Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views. Why does your business need to develop a restaurant branding strategy? Positioning is a mental area for your expectation of setting in customers’ minds.

Branding 174

Branding Strategy Feedback Software User Testing 174

The Product Coalition

MARCH 18, 2022

Should they/you evolve the features of the core value prop for existing customers or invest in and develop new value props and features for new, adjacent customer segments? You could have more competition, and the core value prop is not differentiated enough. They return your phone calls, buy more licenses, leave positive reviews, etc.

Customer Experience 205

Customer Experience User Testing Customer Feedback Onboarding KPIs 205