Pragmatic Marketing

FEBRUARY 17, 2017

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? B2B marketers are in a period of extreme transformation. B2B marketers are in a period of extreme transformation. What Is Revenue Marketing? In a nutshell: accountability.

Marketing 70

Marketing Reporting Tools White Paper B2B 70

Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.

User Testing 111

User Testing Research Software Data Visualization Reporting Tools 111

Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. Their reliance on established sales and marketing playbooks worried Steve. When marketing’s key metrics go up, you pat yourself on the back.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Pragmatic Marketing

JUNE 28, 2017

Modern marketers have a myriad of choices-both print and digital-when it comes to sales collateral and tools. You'll learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers. Download the Slides.

White Paper 70

White Paper Download Webinar B2B 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Developing a standard RFP template for the sales team to provide to customers. Who is responsible?

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Developing a standard RFP template for the sales team to provide to customers. Who is responsible?

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

FEBRUARY 17, 2017

” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Product message maps are internal documents, typically owned by product marketing. And they also serve as a messaging structure for white papers, presentations, webinars and product videos.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. it can happen to you as well; new priorities, new initiatives, and suddenly all of your development resources are moved elsewhere, leaving you with no development budget at all.

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Agile Velocity

MAY 14, 2020

DevOps is the practice of software development (Dev) engineers and of IT operations (Ops) working together during a product’s entire lifecycle, from design through development to production support, in order to shorten the total lead time (from concept to cash) and to provide predictable delivery of high-quality products. Innovation.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

ProductPlan

MARCH 22, 2023

Specifically, data-driven product management will inform your product strategy, prioritize features, make design decisions, and make pricing and marketing decisions. As you consider this data to make priority decisions, you may develop your product roadmap to capture your decisions and communicate them to others in your organization.

Data Visualization 52

Data Visualization Customer Experience Customer Feedback Product Management 52

CONTACT Software

OCTOBER 17, 2017

The white paper identifies the central mechanisms of digital offerings and identifies the 14 most important patterns and blueprints for IoT-driven business models. Market pressure and a new terrain. The markets are becoming digital and smart. Certainly, some phenomena on the market can be accepted as hypes.

White Paper 40

White Paper Analytic Tools B2C Data Visualization 40

Innovatemap

OCTOBER 20, 2020

Pivot with product marketing. A sales professional who is used to selling physical products will have a significant pivot to make when entering the software sales market. Product marketing is key here. This is another reason product marketing is so important. After all, some physical products seem to sell themselves.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Centercode

JUNE 18, 2019

Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights. Bringing Customers Into Product Development.

Product Research 56

Product Research Feedback Loop Customer Feedback User Testing 56

Under 10 Consulting

DECEMBER 28, 2019

Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

The Product Coalition

JANUARY 15, 2019

and see if I can’t help swing the pendulum back a bit closer to equilibrium :) Example 1: Crisp white sheets (a $5 billion insight) In 2013, I met a startup (then named Oravel) looking to build the first marketplace for affordable accommodations in India. developed strong conviction in the team as well. Here’s, roughly, how that went.

Feedback Software 84

Feedback Software Customer Feedback White Paper Data Visualization 84

Userpilot

MARCH 3, 2022

This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job. Product managers should treat their resumes as products and use their professional skills to develop them.

Data Visualization 97

Data Visualization Analytic Tools Technical Advisors User Testing 97

Product Solving

JUNE 10, 2020

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. “Good product managers create leveragable collateral, FAQs, presentations, white papers. Subscribe now so you don’t miss out on the next post! Subscribe now "If only I had the time to work on __."

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52

The Product Coalition

FEBRUARY 1, 2016

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Carefully planning out your customer discovery helps: The engineering team and the product team extend the product development process by including ways to get direct customer feedback.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Roy Madden

APRIL 1, 2016

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. A salesperson at a content marketing company, for instance, might share content on her LinkedIn about why good content is important.

White Paper 43

White Paper Inbound Entertainment User Testing 43

UX Studio

JULY 17, 2018

A UX professional needs time to understand the product and the market, but you don’t have any. Here at UX studio, we have two fantastic people: a Business Development Manager responsible for getting new projects, and the Studio Leader who helps her with UX professional inputs. Whiteboard or large (A/0) white paper.

Workshop 75

Workshop UX User Testing Research Software 75

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

All About Product Management

APRIL 29, 2007

Marketing and Sales: SEO/SEM, Selling website space (jobs, ads, sponsorship…), offering ‘must have’ information (news letters, white papers, case studies.). Discussing with business stakeholders and developers about enhancements to the above mentioned tools and technologies. Service: Help desk and technical support.

Technical Review 48

Technical Review Research Software White Paper Product Management 48

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We’re hypothesizing about mythical prospects and markets. Which leads to a spin cycle of frustration and finger-pointing.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We’re hypothesizing about mythical prospects and markets. Which leads to a spin cycle of frustration and finger-pointing.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

eG Innovations

OCTOBER 18, 2019

Around this time, organizations were making the move from developing monolithic applications installed on user desktops to service-oriented architecture (SOA) applications. As SOA gave way to microservices applications and the increasing rise of web applications, the traditional way of developing and deploying applications was not working.

Software Review 9

Software Review Data Visualization White Paper Technical Review 9

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

svpg

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Normally I encourage teams to construct a product strategy around a series of product-market fits. Ideas that pertain to other markets are saved for future consideration.

Vision 101

Vision Strategy User Testing White Paper 101

Intercom, Inc.

MARCH 8, 2018

At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. Do your research on the total addressable market and the market readiness for whatever you’re doing. In fact, the team that I was responsible for was selling into the highly regulated financial services and insurance market.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

eG Innovations

NOVEMBER 19, 2021

A recent survey estimates that AWS is the largest cloud service provider and accounts for 32% of the worldwide cloud services market. While designed for developers for easier web-scale computing, it provides 99.99999% durability and 99.99% availability of objects. Onboard your development teams (developers, QA, DevOps/SRE etc.)

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Pragmatic Marketing

MAY 23, 2017

For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Companies are increasingly focusing on branding via content marketing. Brand Awareness.

Branding 70

Branding White Paper Customer Experience User Testing 70

Business of Software Conference

JUNE 20, 2019

The market has given us permission to exist for 10 years. And you know what they say as well – at some point the CEO has to step back and take a strategic role so they have time to do visioning and look at the market and not be involved in the day to day of the operation. I started developing some curious side effects.

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87

Mixpanel

MAY 3, 2019

This powerful data can inform decisions regarding content strategy, marketing promotions and, most importantly, your UX strategy. Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion). They go from passive visitors to active, engaged users.

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99

Business of Software Conference

NOVEMBER 28, 2019

It’s an online website which is really a catalogue for cloud services and products and consultants and developers to build Government digital and cloud implementations and I think it’s transacted over £3 billion since it started. Secondly you’ve got to pick the markets to target. Which is more recent 2012 to 2018.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40