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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves.

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Closing the Customer Feedback Loop

Centercode

Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. That’s why carving out a process for collecting, reviewing, responding to, and taking action on feedback is critical. Website down?

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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How to deal with limited budgets for user research recruitment and tools

Userzoom

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. UX Researcher / Designer. UX Researcher , Sr. UX Researcher, Delta Dental of Washington.

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The Value of a User Experience Platform For Product Managers

This white paper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UX research platform can help you un

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How Feature Flag Management Helped an EM Gain Efficiencies

Split

By using Split, Matt and his team have been able to decouple release from deploy and are accelerating features into production with little worry. Watch our video interview with Matt below and download the free white paper to learn more. As a result, they can get back to the things they love like spending time with family.

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How Moneyfarm Cultivates Features That Matter

Split

Their development teams used a homegrown solution for feature flagging, a limiting solution that only allowed them to turn features on or off. Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools.