Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Then challenge yourself by asking how you can build on that story.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

The Product Guy

JANUARY 18, 2018

I was able to identify how my business measured the value of an idea and associate a $$ amount to it, positive,negative or zero – depending upon whether the cost of the idea outweighed its projected earnings. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Follow the PPP hierarchy: First solve positioning, then packaging, then pricing. Our guest is Ajit Ghuman.

Product Research 156

Product Research Customer Feedback Differentiation Enterprise 156

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals….

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

The Product Guy

APRIL 23, 2019

What differentiates you from others? She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale. What: What is the minimum set of features that you could build, and test that you are indeed solving the needs of the users? Make It Right!

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

The Product Guy

JUNE 15, 2017

if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others). Competitive analysis (e.g., Solicit feedback. At the end, recap any next steps and actions. Better Decisions.

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

The Product Coalition

MARCH 18, 2022

Around that time, a healthy startup should have established: A solid team A great product/service with at least one core value proposition A base of loyal and highly satisfied customers Once the founder sees good traction with 50+ enterprise customers and/or thousands of users, they face a dilemma. They’re also voluntary.

Customer Experience 205

Customer Experience Customer Feedback User Testing Onboarding KPIs 205

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Alchemer Mobile

SEPTEMBER 3, 2020

We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future. We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Possible structure for large Enterprises To be clear: They have to communicate on eye level and have to communicate with one common wording internally and externally.

Product Management 155

Product Management Product Manager Differentiation Management 155

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end. The Most Basic Rule of Product Positioning 3. Make your product positioning conversational and your sales narratives are done!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

The Product Coalition

JANUARY 12, 2022

Giving Team free with Outlook 365 as a part of their integrated bundle is an alluring option for enterprise CTOs and non-IT space big biz giants who have been using Microsoft applications for decades or more. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases.

Research Software 196

Research Software Technical Review Strategy Product Research 196

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. Customer experience is becoming a critical differentiator for consumers, and it’s having a direct effect on businesses’ bottom lines. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Sachin Rekhi

APRIL 12, 2020

The most successful businesses realize this and work hard to continually protect their strategic position. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business. Counter-positioning. But I found the Netflix example to be a more interesting one. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

JULY 29, 2024

Identify direct and indirect competitors via market research to better position your product. SWOT analysis summarizes strengths, weaknesses, opportunities, and threats to provide insights for strategic recommendations to enhance competitive position. Microsoft Teams targets enterprises by offering video conferencing.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

Product Research 130

Product Research Document B2B Demo 130

Product Management Unpacked

MAY 26, 2020

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. This brand positioning is only possible because the points of parity (in this case, security) have already been met. What are points of parity?

Analytic Tools 105

Analytic Tools Feedback Software User Testing Product Research 105

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This will help you understand what attracts customers to your competitors and how you can differentiate your marketing approach.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises. Today we are talking about how market segmentation is done and how it impacts product pricing.

Marketing 156

Marketing User Testing Research Software Product Research 156

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Since leaving college, I knew I wanted to work in technology, in a sales or go-to-market position.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Positioning. Enterprise sales require enterprise sales people, or so the thinking goes. Sales Processes.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Intercom, Inc.

NOVEMBER 4, 2021

But, and perhaps more importantly, you have to figure out a way to evolve your brand, to make it resonate with an enterprise audience without losing whatever quirkiness made you unique in the first place. Going upmarket usually involves a rebranding effort to appear more enterprise-ready. As I said, they’ve been quite busy.

Branding 222

Branding Technical Review Customer Experience Enterprise 222

Userpilot

FEBRUARY 24, 2025

As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. Those with experience in enterprise-level AI platforms. Who would be the best fit for this job? Android-first PMs.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

The Product Coalition

AUGUST 24, 2021

Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. Many of them realized that following the processes known in the large enterprises, would not necessarily help them to build great products. Quarterly U.S. They are simply executing it.

User Testing 158

User Testing Customer Experience Development Product Research 158

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 64

Enterprise User Testing Analytic Tools Research Software 64