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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. Huge spikes.

Travel 246
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How can Product Companies Align With Channel Partners?

Mind the Product

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Let me clarify that by channel partner I mean a large ecosystem of value added resellers (VARs), solution providers, service providers/managed service providers and systems integrators (SIs).

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan has a BS in Biology from Union College and an MBA & MS in Information Systems from Boston University’s School of Management. View the live stream….

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

The most successful businesses realize this and work hard to continually protect their strategic position. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business. Counter-positioning. But I found the Netflix example to be a more interesting one. Switching costs.

Strategy 212
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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

Management often believes that poor strategy can be made up by iterating/or pivoting execution, where operational expenditures are relatively low as compared to capital-intensive enterprises. Fortunately, I was paired with a mentor, Vikas Batra, who has several years of product management experience in enterprise telecommunications hardware.