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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).

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Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Product Talk

The following is an excerpt from my upcoming book, Continuous Discovery Habits. This is why digital products are never complete. Most product teams are devoted to serving their customers and when they hear about a need or a pain point, they want to solve it. It’s the opening to my chapter on Opportunity Mapping. Tweet This.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. As product professionals, we need to help position our products in ways that make sense for customers and the organization.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Research from neurobiologists Semir Zeki and Tomohiro Ishizu uncovered that aesthetically pleasing art activates the same reward center in our brains as romantic love.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

Differentiation: In a crowded market, your brands unique personality and approach set youapart. Digital artifacts, such as explainer videos, interactive calculators and gamified content provide an additional layer of engagement that informs as well as entertains. A modern digital financial brand isnt just about colors, logos and fonts.

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What is Product Intelligence?

Amplitude

Product Intelligence software helps teams use their customer data to build great product experiences. Product Intelligence is a response to these shifts—changes in how we interact with products, and how companies are competing to retain, delight, and engage customers. Today, we—the product-using public—have more choices.