Userpilot

DECEMBER 11, 2022

Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. To create an effective B2B marketing strategy, you should first identify your target audience and then work on positioning your product to reach potential buyers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Product Management University

OCTOBER 24, 2017

Create a two column spreadsheet with the name of each product in the first column and its primary purpose in the second column. If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you differentiate, shorten sales cycles and win more.

Certifications 100

Certifications Demo Differentiation B2B 100

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. Some unconsciously believe frameworks can be used as a defence against being strong-armed into poor prioritisation choices.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Innovatemap

JULY 2, 2020

They articulate your product’s purpose and play a critical role in scaling that unique positioning across your team. Product marketing is an interconnected web of many moving parts, but in this post I’ll walk you through four distinct areas of that web and why they matter: Product Brand Strategy, Hierarchy, Packaging, and Positioning.

Product Marketing 40

Product Marketing Marketing User Friction Branding 40

PMLesson's Ace the PM Interview

MARCH 29, 2022

Are you learning a new R framework? Be sure to include the following personal information in your header: Your Name: As obvious as it sounds, it is still important to point out. Be sure to include your name in a slightly larger font than the other text in the header. What languages do you use?

Data Visualization 52

Data Visualization Analytic Tools Technical Review Weak Development Team 52

People-First Product Leadership

DECEMBER 4, 2023

It also showcases why your organization is uniquely positioned to do so. Use this insight to differentiate your organization from others in the space. There may be secondary or tertiary audiences you serve via some products all in the name of benefitting your ICP. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Mind the Product

NOVEMBER 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. To survive a business must understand the competitive landscape and differentiate its offerings.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

The Product Coalition

FEBRUARY 4, 2020

The name is an acronym of four prioritization categories: Must have, Should have, Could have, and Won’t have. It could be to delight customers (measured in positive reviews and referrals) or reduce abandonment. These are the things that will differentiate you from your competition.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

Department of Product

AUGUST 2, 2020

I chuckled a little at the naming but then paused to think. Who actually came up with this name, and how? Trying to decide on a tone of voice is almost impossible if the business as a whole hasn’t decided on its brand values and positioning. Use your brand positioning and product principles to inform your tone of voice.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Every business is unique, and metrics frameworks apply differently.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Balsamiq

APRIL 23, 2018

Based on our knowledge and experience we create our own frameworks and procedures that make our work more efficient and help us provide value to our clients month by month. I find stories about all kinds of businesses - from big name enterprises to small startups - extremely motivating and eye-opening. We wish you continued success!

User Testing 73

User Testing UX Data Visualization Research Software 73

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. Is the brand's position clearly articulated and reinforced in the campaign? During your interviews, product design questions and other creativity-based questions can be answered effectively using the SCAMPER framework. Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Intercom, Inc.

OCTOBER 3, 2019

Your customers should know your employees by name. By the end of that week, I had replaced my salary and position that was my full-time job. Dee: Do you find a need to tailor this or make a differentiation between different sectors or businesses, or is it something that there’s almost a formula that you apply? Specialize.

Onboarding KPIs 143

Onboarding KPIs Research Software Customer Experience Dashboard 143

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” So my name is Victor Eperjesy. Hope you’re doing well.

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

Balsamiq

APRIL 23, 2018

Based on our knowledge and experience we create our own frameworks and procedures that make our work more efficient and help us provide value to our clients month by month. I find stories about all kinds of businesses - from big name enterprises to small startups - extremely motivating and eye-opening. We wish you continued success!

User Testing 40

User Testing UX Data Visualization Research Software 40

Product Talk

FEBRUARY 8, 2017

The Jobs-To-Be-Done Framework: Clayton Christensen and Anthony Ulwick [10:42]. Jobs-to-be-Done Framework. A number of people have asked me why I have a Portuguese name [Contextual Note: This event was in Lisbon, Portugal and Teresa Torres is a common Portuguese name.] And that is the Jobs-to-be-Done framework.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100

Roadmunk

APRIL 12, 2018

Listen to the episode below: As we continue to explore the human side of product this season, we’ve paired up with Mike Belsito and Michael Sacca (same first name!), Eleni: I was saying before we started this chat that I have personally never interviewed two people with the same name at the same time so we will see how this goes!

User Testing 58

User Testing Customer Feedback Customer Experience Analytic Tools 58

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Paul: I think an interesting duo that we could also talk about here is a product strategy and product positioning, because obviously both of those things are very deeply intertwined. And the reason for this is that you need differentiation.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Business of Software Conference

AUGUST 30, 2019

After this talk, you’ll understand how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’ Video, Slides, and Transcript below. Unsubscribe anytime. We will never sell your email address.

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Business of Software Conference

NOVEMBER 26, 2018

Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. Anyway, my name is Rahul. This framework will work. It could be uniqueness in the marketplace, differentiation and also the emotional bond that people have with what it is you’re providing. ” Very disappointed.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

AUGUST 28, 2019

It then provides you with a framework you can use to drive adoption of your product. A feature audit is, as the name suggests, an audit of your existing features. Simply releasing this new product alone helped us to save 40% of “at-risk” users, and became another key differentiator for our product.

Research Software 88

Research Software User Testing Analytic Tools Customer Experience 88

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Business of Software Conference

NOVEMBER 12, 2019

It’s not what anyone is looking for but if you do ever need to make layoffs that is always it’s a strategy that you can always use as a profitable SAS business to keep yourself afloat until you know you can get things into a more sustainable position. That alone can be a great differentiating factor between you and a competitor.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

JULY 4, 2019

We wanted to jump into this hot topic to see if we could marry our practical experience with Josh’s framework. There’s a paper from the late ’90s that was published by the Kellogg Foundation, which describes this thing called the Logic Model Framework. I was actually struggling to differentiate. Short on time?

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Business of Software Conference

NOVEMBER 12, 2019

It’s not what anyone is looking for but if you do ever need to make layoffs that is always it’s a strategy that you can always use as a profitable SAS business to keep yourself afloat until you know you can get things into a more sustainable position. That alone can be a great differentiating factor between you and a competitor.

Research Software 40

Research Software Software Review Data Visualization User Testing 40

Intercom, Inc.

OCTOBER 24, 2019

How do we make our relationships and groups more welcoming, more benevolent, more positive?” He saw in it what he felt like growth had been 10 years ago, which was this thing that many startups were trying to do with very little structure or framework. I began to wonder: “Well, what’s the difference?

Research Software 116

Research Software Customer Experience User Testing Feedback Software 116

Intercom, Inc.

JANUARY 18, 2023

Kris Jagasia: My name’s Kris Jagasia. One system to rule them all Chris Hull: My name’s Chris Hull. That’s where, I think, Otus is uniquely positioned. We have the framework and the ability to help districts and their initiatives of, “I need to be able to assess students with common assessments.”

Feedback Software 205

Feedback Software User Testing Education Customer Experience 205