Product Management University

AUGUST 9, 2017

Just to name a few. If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. What’s standing in the way of achieving that goal?”

Marketing 100

Marketing Certifications Differentiation B2B 100

Product Management University

OCTOBER 24, 2017

Create a two column spreadsheet with the name of each product in the first column and its primary purpose in the second column. If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you differentiate, shorten sales cycles and win more.

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Certifications Demo Differentiation B2B 100

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

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User Testing Product Research Product Marketing Customer Experience 147

The Product Coalition

MARCH 7, 2023

If all you do is listen to your users without a plan or a decision making framework, you might walk away with no insights or the wrong insights. How many times this month would you say you used the [insert name] app?” Being good at user interviews is not equal to simply listening to your users.

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User Testing Customer Feedback Customer Experience Data Visualization 128

Intercom, Inc.

JULY 9, 2019

Now, AIDA describes how most things are bought – groceries, apparel, cars, you name it. Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it. This acronym has endured because of its simplicity and accuracy.

Customer Experience 196

Customer Experience Entertainment Product Research Differentiation 196

Amplitude

MAY 7, 2018

As a result, many modern product teams have decided to abandon personas altogether and adopt practices like user scenarios, user stories, or the “Jobs to be Done” framework instead. Personas paint a clear picture of who our users are and how they are differentiated from one another. Side note: Choosing names for personas.

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User Testing Customer Feedback Customer Experience Data Visualization 74

Gainsight

AUGUST 14, 2020

Metrics and names censored for confidentiality. Your health scores should also include certain features or integrations that are highly differentiated and drive your customers’ stickiness. How is Gross Retention Rate (GRR) Trending? What Features Are Sticky When It Comes To Providing Value and Retaining Customers?

Data Visualization 52

Data Visualization Presentation Reporting Tools Customer Feedback 52

Actuation Consulting

FEBRUARY 25, 2019

A Good Positioning Statement Framework. OUR PRODUCT IS <solution category> A generic name to help categorize the solution to the market. OUR SOLUTION <key advantages> Identifies how this product differentiates from the competition in a way that creates value. It’s quick, but it’s also comprehensive.

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Positioning Differentiation Consulting Document 58

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. There may be secondary or tertiary audiences you serve via some products all in the name of benefitting your ICP. For organizations that use the OKR (Objectives and Key Results) framework, objectives are the targets set to achieve the goals.

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Strategy Weak Development Team Technical Review Vision 52

The Product Coalition

FEBRUARY 4, 2020

The name is an acronym of four prioritization categories: Must have, Should have, Could have, and Won’t have. These are the things that will differentiate you from your competition. Many people like the RICE framework as it takes confidence into account in a qualitative way, but there are still a lot of uncertainties.

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Customer Experience Product Management Product Manager Technical Review 78

Mind the Product

NOVEMBER 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. To survive a business must understand the competitive landscape and differentiate its offerings. Competition and Perceived Value.

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Technical Review Systems Review Analytic Tools Research Software 75

Userpilot

JANUARY 31, 2022

A few examples would be alerts when a name message comes in, suspicious account activity, update announcements, feature launches, and incoming payments. It’s no secret that a product-led user experience can improve your trial to paid conversion rate and help you differentiate your solution from that of competitors.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Feedback User Testing 98

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

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Product Research Feedback Software Research Software User Testing 342

Intercom, Inc.

OCTOBER 3, 2019

Your customers should know your employees by name. Dee: Do you find a need to tailor this or make a differentiation between different sectors or businesses, or is it something that there’s almost a formula that you apply? I use a technique, a framework, called “the dinner party strategy”. Specialize.

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Onboarding KPIs Research Software Customer Experience Dashboard 143

The Product Coalition

AUGUST 26, 2019

As the name suggests an OKR is broken down into: Objective ?—?the The Hypothesis framework which is commonly used is relatively simple. Just like OKRs, the Hypotheses framework is agnostic to the size of work and for that reason, it too scales very well?—?you

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Product Research Feedback Software Vision Customer Experience 81

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. During your interviews, product design questions and other creativity-based questions can be answered effectively using the SCAMPER framework. To this end, it's wise to create a framework that can be used during this planning phase. Be aggressive with marketing.

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Product Marketing Marketing Research Software User Testing 52

Roadmunk

APRIL 12, 2018

Listen to the episode below: As we continue to explore the human side of product this season, we’ve paired up with Mike Belsito and Michael Sacca (same first name!), Eleni: I was saying before we started this chat that I have personally never interviewed two people with the same name at the same time so we will see how this goes!

User Testing 58

User Testing Customer Feedback Customer Experience Analytic Tools 58

Intercom, Inc.

OCTOBER 1, 2020

It would include customer support, along with buying a domain name, along with building a peak feature, because there were four of us and there was that sort of chaotic sense of everyone does everything. About the inputs, what are the right teams to have involved and what are you looking out for as you evaluate the roadmap system?

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Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

It would include customer support, along with buying a domain name, along with building a peak feature, because there were four of us and there was that sort of chaotic sense of everyone does everything. About the inputs, what are the right teams to have involved and what are you looking out for as you evaluate the roadmap system?

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Paul: At Intercom, we do have a framework for this year and it’s heavily inspired by Michael Porter’s paper ‘ What is Strategy? And the reason for this is that you need differentiation. As opposed to like differentiation or defensibility.

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Product Strategy Strategy Research Software User Testing 187

The Product Coalition

MARCH 23, 2022

Job Titles The two common names with the different side effects they have: The Product Manager often is not only a manager. With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. This itself might not be surprising!

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Product Management Product Manager Differentiation Agile 121

The Product Coalition

JUNE 10, 2022

I like to think about the Service Management System as the procedural framework for an organization. Latest (for example with ITIL v4) there are also requirements included in, regarding the strategic framework (e.g. Example for Product Modelling Naming may differ So this is my view on Portfolios, Products, Services and Projects.

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Management Management Definition Customer Experience 121

Mind the Product

APRIL 6, 2020

The Approach (the Frameworks). Will you follow Porter’s path for differentiation or cost leadership? I’d like to share next how we merged these frameworks together in a unified process. We start by reviewing each quarter a different framework to re-think our decisions and get ideas flowing. Playing to win by Alan G.

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Product Strategy Strategy Feedback Software Customer Experience 112

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. If the target market is very saturated, it may be difficult to stand out from the crowd, so differentiation is another hurdle to tackle. Differentiation is closely related to pricing. GTM Strategy.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Mind the Product

OCTOBER 11, 2019

If you dig deep enough, you’ll notice it isn’t just a framework to see how many people love your product, but also to understand what they’d do if you did not exist, who your competitors are, and what value they derive from you. What primary benefit do you receive from {Your Product Name}? How do you differentiate a soap’s messaging?

Positioning 102

Positioning User Testing Product Research Data Visualization 102

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Competition / Commoditization.

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Reporting Tools Data Visualization Differentiation B2B 113

Product Management University

MAY 11, 2018

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. The solution providers that truly have differentiating value built into their products are extremely good at this part. It’s the best of both worlds.

Marketing 100

Marketing Differentiation B2B Healthcare 100

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. The better and more logical the framework sounds, the more people will trust you.

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User Testing Weak Development Team Customer Experience Customer Feedback 178

The Product Coalition

JULY 21, 2020

There’s a lot of advice out there on how to write a good vision statement, many will point you to the popular ‘ Elevator pitch ’ format (among others), but personally I’ve never felt those frameworks were suitable for my final vision statement?—? What’s your major differentiator? What problem does your product solve? Who is it for?

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Vision Data Visualization Framework Workshop 88

Department of Product

AUGUST 2, 2020

I chuckled a little at the naming but then paused to think. Who actually came up with this name, and how? Vocabulary as a strategic differentiator When deciding on your vocabulary, it’s useful to cast your eye across the market to see how other players in the market speak.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Product Management Lessons from the Trenches

JULY 17, 2018

It explicitly includes competitors by name and requires you to provide your rationale for how the competitors’ products do not measure up. A classic marketing framework is the 4 Ps: Product, Price, Place, and Promotion. Figuring this out is often harder than you would expect. Don’t forget the other 3 Ps! or the marketing strategy.

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User Testing Customer Experience Technical Review Customer Feedback 150

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” So my name is Victor Eperjesy. Hope you’re doing well.

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Research Software Analytic Tools Transportation Feedback Software 62

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Modus Create

JUNE 14, 2022

Hybrid app development has gone mainstream with dozens of options available at your fingertips — from UI toolkits and frameworks like Ionic to native integrations and SDKs like Cordova and Capacitor. ’ To speed up the process of a live update, it is best to include only differential changes. So, What Exactly Is Ionic Appflow?

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Dashboard User Testing Framework Differentiation 52

Intercom, Inc.

JULY 4, 2019

We wanted to jump into this hot topic to see if we could marry our practical experience with Josh’s framework. There’s a paper from the late ’90s that was published by the Kellogg Foundation, which describes this thing called the Logic Model Framework. I was actually struggling to differentiate. Short on time?

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User Testing Customer Experience Feedback Software Research Software 212

Product Talk

APRIL 19, 2023

Milos Belcevic: Differentiating Between Quick Capture and Storing Information Long-Term Milos currently has two roles, both as Senior Product Manager at Clarivate and freelance Product Manager at Toptal. One might even simply contain the name of a concept or person who he’d like to spend more time looking into.

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Research Software Data Visualization Product Research Systems Review 130

Userpilot

DECEMBER 11, 2022

B2B product marketing refers to any marketing strategies or techniques that make other businesses familiar with your brand name and product value and convert them into customers. It involves a series of actions that define your product’s niche and differentiates it favorably from the competition. SMART goal framework.

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B2B Feedback Software Product Marketing Customer Experience 98