Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1. Think about it—what is AI best at?

Data Visualization 118

Data Visualization ChatGPT Research Software Product Management 118

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

Product Strategy 123

Product Strategy Strategy User Testing Weak Development Team 123

Usersnap

OCTOBER 3, 2023

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal. Quantifying user interactions and analyzing engagement provide insights necessary for informed decisions, enhanced competitiveness, and superior product development. What is Google’s HEART Framework ?

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used.

Research Software 233

Research Software Technical Review Technology Product Research 233

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. The Approach (the Frameworks). Playing to win by Alan G.

Product Strategy 114

Product Strategy Strategy Feedback Software Customer Experience 114

BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. Build a product that users love by delivering value and a good product experience.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Mind the Product

MARCH 20, 2020

How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Quoting Georgie Smallwood, CPO of European digital bank N26, Melissa explains that the skills of a product leader are essentially those of a product manager but with wider scope. Product operations.

User Testing 218

User Testing Product Research Customer Feedback Customer Experience 218

Product Management Unpacked

MAY 26, 2020

A look into healthcare product management in the time of Coronavirus. Ever wonder what it’s like to be a product manager for a leading healthcare provider and insurer in the middle of a world health pandemic? Meet Claire Marcus, senior product manager at UPMC Health Plan.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Product Innovation Educators

APRIL 11, 2022

What product managers need to know about having an ecosystem strategy. Today we are talking about strategy. It’s an important topic because our work as product managers and innovators should be in alignment with our organization’s strategy, but strategy may not be what you think it is.

Strategy 91

Strategy Automotive Research Software Product Strategy 91

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Organisations with poor product management practices have misguided expectations.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

The Product Coalition

MARCH 24, 2021

The mistake most Product Managers make is to focus on a too broad and large market segment because they fear a niche market will not be profitable enough. This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). Marketing Success Through Differentiation?—?of

User Testing 129

User Testing Research Software User Friction Customer Experience 129

The Product Coalition

MAY 1, 2023

However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. However, involving the design team from the outset will help you avoid common pitfalls and streamline product development. Design is strategy mixed with art and execution. Going deep with user research.

Weak Development Team 110

Weak Development Team User Testing Data Visualization Product Research 110

The Product Coalition

FEBRUARY 27, 2021

With such hyper-growth, there’s been an ever-growing need to scale the way we do product. In this article, I’m going through the approach that I recently introduced at Miro and is currently at the heart of how we center ourselves around the product strategy. Or is this a proposal for a future OKRs (based on business strategy)?

Product Research 153

Product Research User Testing Customer Feedback Product Management 153

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. TOMS failed to align purpose, business value, and product — all contributors to its downfall. You need both.

Roadmap 125

Roadmap Healthcare Reporting Tools Software Review 125

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product Coalition

JANUARY 3, 2020

Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my team of 10 product managers. The results showed that they wanted better (and more frequent) feedback on how to further develop their product management skills.

Feedback Software 81

Feedback Software Product Research Research Software Weak Development Team 81

Userpilot

JANUARY 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. Despite any difference in roles, both the product manager and the product owner share a common goal: building products that create value for the stakeholders. In a hurry?

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

The Product Coalition

FEBRUARY 4, 2020

Prioritization and how to do it right remains one of the biggest questions for Product Managers. In our weekly AMA sessions , top Product Managers across the board are asked for how they approach prioritizing features, and how to communicate priorities for stakeholders. A confidence percentage will help you with that.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. Z” is positioned to establish significant price differential with “Y”.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

ProductPlan

JUNE 1, 2023

All those new features might look good on a product comparison matrix and give salespeople a new angle when pitching reluctant prospects, but none of it matters if those features aren’t solving real customer problems. Where are product teams getting their feature ideas? Product managers don’t want to ship features no one will use.

User Testing 93

User Testing User Friction Development Team Review Reporting Tools 93

ProductPlan

AUGUST 10, 2023

Connect Product Strategy to Execution in ProductPlan > Stakeholder alignment Stakeholders must buy into this strategy to push incremental value while working on more extensive initiatives. Given these roadmaps’ complex and interdependent nature, trying to manage them in a spreadsheet or slide deck is a disaster.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. If you’re a product manager, a goal-driven approach is paramount to delivering solutions that make customers better at what they do. The Playbook: Here’s how it works.

Marketing 100

Marketing Certifications Differentiation B2B 100

Mind the Product

DECEMBER 18, 2019

Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my team of 10 product managers. Therefore, as a goal, we decided we wanted every product manager to be able to answer these two questions: Where do I want to go?

Weak Development Team 113

Weak Development Team Feedback Software Research Software Development 113

Arpit Rai

MAY 31, 2020

This post is about what one should do in the first 30–60–90 days of joining a new product management job. The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below.

Onboarding KPIs 72

Onboarding KPIs Product Management Product Manager Customer Feedback 72

Roadmunk

AUGUST 10, 2017

The rise of the SaaS model in the product space has been swift, to say the least. So as product managers, knowing how to manage only traditional, on-premises software no longer cuts it. Here’s who we spoke with: Evan Michner , Principal Product Manager at Atlassian. Title: Principal Product Manager.

Research Software 73

Research Software Product Management Product Manager Data Visualization 73

Userpilot

DECEMBER 8, 2022

We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Differentiation is closely related to pricing. Once you nail the product-market fit, don’t take it for granted.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. Being good at user interviews is not equal to simply listening to your users.

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81