Business of Software Conference

MAY 27, 2025

This unique reason is your differentiated value. Why is Understanding Your Differentiated Value So Important? When you don’t clearly understand and communicate your differentiated value, a few problems appear: You Sound Like Everyone Else Without clarity on what makes you different, your message becomes generic.

Differentiation 52

Differentiation User Testing B2B Positioning 52

Productside

JULY 10, 2025

Productside | Product Management Courses & Training Ctrl + Alt + PM: AI-powered Product Management Your product management laptop keeps freezing. That clarity cascades through prioritization, OKRs, and go-to-market. Free marketing. Open your calendar. See the rainbow-wheel of doom? No features named. Pure intent.

Product Research 120

Product Research Product Manager Product Management Data Visualization 120

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

DevelopmentCorporate

JUNE 2, 2025

For early-stage teams, this data is a wake-up call: underfunding research can mean missed insights, wasted development cycles, and slow product-market fit. While many teams have trimmed headcount or pulled back on growth marketing, user research appears to be bucking the trend.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

UX Planet

DECEMBER 6, 2024

Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. Image credit: Karena E.I

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

Tyner Blain

MARCH 2, 2025

Merging into a single customer base, looking for cost efficiencies from a combined team, increasing profits because of the reduction in price-competition in the market. Another approach is to invest in both Alpha and Zeta products, in a way which differentiates them from each other, making each appealing to a distinct group.

Customer Experience 64

Customer Experience Weak Development Team User Testing Definition 64

People-First Product Leadership

FEBRUARY 4, 2025

communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. 80% of employers plan to enhance workers’ skills with AI training. Leverage your "outsider" perspective : In each transition, I found that my unique background (e.g.,

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

BrainMates

JULY 2, 2025

They require a symphony of teams — Product, Design, Engineering, Marketing, Sales, and Support — working together from idea to launch. Whether you are launching a new feature, entering a new market, or improving customer experience, it takes a symphony of teams. The challenge? But it doesn’t have to.

Product Research 40

Product Research Data Visualization Onboarding KPIs User Testing 40

Modus Create

NOVEMBER 7, 2024

Keeping up with changing security threats The vast amounts of data required to train AI models create new attack surfaces for cybercriminals to exploit. Maintain a competitive edge in markets where compliance is a key differentiator. Avoid expensive legal battles and regulatory investigations.

Reporting Tools 40

Reporting Tools Artificial Inteligence Research Software Data Visualization 40

UX Planet

MAY 27, 2025

Clever Campaigns for Every User: In this case, marketing is more akin to a one-on-one discussion than a broad strategy. Assume that our client likes running shoes and is looking for materials for marathon training. This may be seamless checkout procedures or search recommendations that seem to read your mind. What was the outcome?

Data Visualization 100

Data Visualization UX Analytic Tools Customer Experience 100

Userpilot

MAY 30, 2025

WalkMe: Best enterprise product tour platform for employee training across desktop and web. We built Userpilot to give product and growth teams everything they need to launch interactive product tours and support the sales process by highlighting differentiators in self-serve demos. Starts at $279/month for 2,000 tracked users.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Reveal

JUNE 24, 2025

However, when that experience is embedded directly into your app, it becomes a true product differentiator. However, they operate outside your product and are typically used by trained analysts or IT, not by customers or end users. If your users need training to get value, they’ll opt out. Best Practices 1.

Embedded Analytics 59

Embedded Analytics Data Visualization Reporting Tools Analytic Tools 59

UX Planet

JUNE 30, 2025

Within this article, we analyze how AI’s adoption in 2024 impacted key areas of digital CX, highlighting global trends as well as specific insights from major markets like the US and UK. Power Market Impact: Banking Industry Leads in AI Adoption A McKinsey survey indicates that AI adoption is now mainstream across industries.

Data Visualization 72

Data Visualization Banking Reporting Tools Analytic Tools 72

Crafty CTO

JUNE 18, 2025

At least until “the pelican test” starts to contaminate model training—I’m betting next year this benchmark may no longer yield valid results after Willison showed the Google Gemini 2.5 He considers Tool Discovery to be a huge differentiator for MCP. Double meta.

Engineering 52

Engineering Software Review Artificial Inteligence Product Research 52

Arkenea

MAY 8, 2025

The proximity to the US market, cultural alignment, and favorable time zones make Mexico an attractive destination for many US companies looking to augment their software development capabilities. Cost is a major differentiator. This can significantly accelerate time to market. Here’s why many consider it: 1.

Research Software 52

Research Software Feedback Software Software Development Software Developers 52

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. Lackluster sales and/or poor adoption shouldn’t come as a surprise. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. My answer would be yes, definitely. Here’s why. Common B2B Feedback Traps.

User Testing 151

User Testing Customer Feedback Feedback Software Marketing 151

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Training a computer vision model is very hard and usually requires an AI research team, but we wanted to make that problem accessible to anyone.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Intercom, Inc.

APRIL 23, 2018

And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. the best content on product management, marketing and customer support. A high level priority for businesses to focus on is detection. Sign me up.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Mixpanel

MAY 12, 2023

But as we worked with more clients and tackled increasingly complex challenges, we realized that traditional training resources available were inadequate. One of the key decisions we made in developing our training program was choosing Mixpanel as our primary focus. At Mammoth Growth, we decided to change that. Why Mixpanel?

Data Visualization 105

Data Visualization Analytic Tools Customer Feedback Customer Experience 105

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Guy

JUNE 15, 2017

Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others).

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

The Product Guy

MARCH 16, 2018

Having no formal product management training, I found myself inheriting three products areas in the span of six months as my company continued to reorganize. Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market. Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Secret PM Handbook

OCTOBER 9, 2018

We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. There are parts we might not be as good at, if we don’t have a selling background and sales training, of course.). Follow the rules.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? Marketing metrics have an influence on sales metrics. Understand the importance of marketing and sales alignment. Far too many sales professionals think that sales and marketing should be isolated.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. To be valuable, these personas must be based on real market research—both quantitative and qualitative.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Manager Product Management Reporting Tools 130

Product Innovation Educators

NOVEMBER 7, 2022

He has leveraged his experience to specialize in pricing for the last several years and founded Pricing I/O to train and coach high-growth B2B SaaS companies on how to accelerate Annual Recurring Revenue (ARR). . They said they needed to grow market share and gain clients but at the same time lift the amount of dollars per client.

B2B 237

B2B User Testing Customer Experience Banking 237

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Start at the bottom and work your way up: Market: 1. Feature set 5.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273