Product Innovation Educators

MARCH 3, 2025

As product professionals, we’re trained to identify problems and create solutions. Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. This specialized training creates AI systems that are specifically optimized for VOC research rather than general-purpose AI.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Intercom, Inc.

APRIL 26, 2022

For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. With Intercom, you can streamline customer query messages across all of your key digital channels so that your team can read, manage, and respond to messages all from one Inbox instead of jumping between tools and channels.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Product Management University

OCTOBER 16, 2023

Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

Positioning 147

Positioning Product Research User Friction Differentiation 147

The Secret PM Handbook

OCTOBER 9, 2018

We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. So, we should be good at least at some parts of selling it. Follow the rules.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Product Innovation Educators

FEBRUARY 20, 2023

Through his talks and interactive training workshops, Dan helps companies build great products and strong product teams. We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

UX Planet

MAY 27, 2025

Understanding user preferences and behaviors helps us craft messages that are relevant and elicit a kind of connection and loyalty that is uncommon in the digitalera. Assume that our client likes running shoes and is looking for materials for marathon training. Even while we possess the technology, it is not everything.

Data Visualization 100

Data Visualization UX Analytic Tools Customer Experience 100

Product Management University

JANUARY 18, 2019

Build messages around real-world customer scenarios with emphasis on WHAT buyers are trying to accomplish in those scenarios and WHY each is important to their success. Save the HOW for training! Use Themes to Differentiate. Ultimately, products are nothing more than proof points.

Positioning 113

Positioning Differentiation Workshop Messaging 113

Intercom, Inc.

JUNE 8, 2021

The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. Conversational support is the modern way to provide efficient, personal support at scale via messaging-based, context-rich interactions.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Mind the Product

SEPTEMBER 2, 2019

These customers tend to be experts, and while their feedback and response to messaging can be valuable, they typically are a smaller segment of the market, not the mainstream buyer. This type of bias can lead to overly complicated products or messaging that is overly nuanced. Existing Customer Bias.

Customer Feedback 151

Customer Feedback User Testing Feedback Software Marketing 151

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Competition / Commoditization.

Reporting Tools 113

Reporting Tools Data Visualization Differentiation B2B 113

Product Management University

MAY 11, 2018

Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. When messaging is highly relevant to the business goals and challenges of each vertical market, the products are perceived as more unique and therefore more valuable to the customer.

Marketing 100

Marketing Differentiation B2B Healthcare 100

The Product Coalition

JULY 19, 2020

But, when I presented my train of thought to the client, he started to react to it, which created a different conversation. Instead of words, an image creates a collective understanding and interpretation that helps deliver the right message. Use it as a differentiator. Benefits and key takeaways Emotional Intelligence ?

Customer Experience 142

Customer Experience Systems Review Software Review Customer Feedback 142

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Just not good enough to differentiate, especially if everyone else is doing the same thing. Solution selling has long been the norm in B2B. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Product Management University

OCTOBER 23, 2023

Product marketing receives all the WHO, WHAT & WHY content from product management to create and communicate value messages that fill the sales funnel with influencers and buyers that have a need worthy of engaging with you.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

JANUARY 23, 2017

As the person who trains the salesforce on product and competitive positioning, product marketing has to deliver presentations to the salesforce in the same inspirational manner they want salespeople to deliver them to customers. Must be an awesome presenter. My point is…the comfort zone of most product experts is just the opposite.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

AUGUST 8, 2024

They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. Differentiation strategy The differentiation strategy focuses on setting your product apart from its competition by highlighting its unique features.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Innovation Educators

MARCH 4, 2025

As product professionals, we’re trained to identify problems and create solutions. Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. This specialized training creates AI systems that are specifically optimized for VOC research rather than general-purpose AI.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Userpilot

SEPTEMBER 10, 2024

Improve the impact of your marketing strategies Instead of sending a generic message to your entire target market, segmentation enables you to develop targeted marketing campaigns for each segment. For instance, you could customize the in-app training for new features based on different customer use cases and jobs-to-be-done (JTBD).

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

Intercom, Inc.

JULY 19, 2021

Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction. Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Z while they wait for a response to their message.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

NOVEMBER 23, 2023

You can either use AI models trained on generic data, like OpenAI, or custom models trained on your own data. Training your own model requires access to data and technical resources but could be a true differentiator in the market. Such models are trained on generic data, and so is their output. Open AI website.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Alchemer Mobile

JULY 16, 2019

The good news is that there are a number of formats you can experiment with, such as interactive tutorials, coach screens, progress bars, tool-tips, walk-through, training videos, among others. So, how do you differentiate your offering from the sea of competition? There are many good practices that you can adopt. Closing Thoughts.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Product Management University

JANUARY 10, 2017

The great Marketing Solution recognizes a single customer with multiple vehicles and makes it easy for a car dealership to market to those customers with relevant messages and offers that demonstrate their appreciation for that loyalty. What if a customer has multiple cars serviced at different dealerships owned by the same organization?

B2B 100

B2B Customer Feedback Differentiation Messaging 100

BrainMates

JULY 2, 2025

Marketing Team Marketing develops positioning and messaging for the new freemium experience. They collaborate with product to clarify value propositions and key differentiators. Sales also participates in training sessions to learn how to position the freemium offer in conversations with prospects.

Product Research 40

Product Research Data Visualization Onboarding KPIs User Testing 40

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. Currently, Wes spends most of his time training teams around the globe, sharing his wealth of knowledge on creating and optimizing products to drive growth. Why does it matter?

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Cut anything that doesn’t contribute to that message. Rehearse Your Script.

Demo 130

Demo B2B User Friction Customer Experience 130

Product Management University

FEBRUARY 1, 2017

Instead of marketing individual products, the “market segment first” approach helps organizations articulate their strategic value to each market segment at a higher level with segment-specific messages that speak to the strategic motivations of buyers in each segment.

Marketing 100

Marketing Customer Experience B2B Product Research 100

Product Management University

FEBRUARY 25, 2020

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Product Demos. Demand Generation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

OCTOBER 27, 2021

WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. Instead, they lean more toward servicing large companies that want to reduce IT support tickets by training users to navigate their software more effectively. Communicate with users via in-app messages and notifications.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

MAY 8, 2024

Announce and drive adoption of new features with consistent messaging across channels. Ensure clear and consistent product messaging through quality copywriting. To increase the inclusivity and reach of your training materials, deliver them in different formats, like: Product-led blog posts. Training courses.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

JULY 9, 2024

A robust customer experience strategy strengthens loyalty and improves retention , differentiates companies from competitors, and guides the development of products that align with customer preferences. For example, with Userpilot, you can create onboarding experiences and communicate with users through in-app messages.

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. Differentiation : Inventive and engaging experiences help you stand out from the competition by showcasing your brand personality and values in a unique and memorable way. This will enable you to tailor your messaging to their specific needs.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

MAY 2, 2024

Quality customer support and training equip users with the knowledge to overcome challenges and leverage the product’s full capabilities. Improve customer support quality with training materials To improve customer retention, invest in their education. They normally don’t differentiate your product from competitors.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Customer Feedback 111

Userpilot

NOVEMBER 3, 2022

Facilitates faster new hire training. The main differentiator is the target audience. An internal knowledge base is designed to educate, train, and onboard employees. A knowledge base unifies information about a product in one centralized hub, ensuring the product messaging is consistent. Faster new hire training.

Analytic Tools 98

Analytic Tools Feedback Software Customer Communications Data Visualization 98

Userpilot

JANUARY 31, 2022

A full-page message can instantly grab a user’s attention. Such messages encourage the user to respond to the CTA more than a subtler element would. As such, avoid using an obstructive push message too often. In-app messages are notifications that help you communicate with your users inside the app.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Feedback User Testing 98