Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 181

Technical Review Product Strategy Strategy Workshop 181

The Product Coalition

FEBRUARY 12, 2023

What you can do to create a differentiated product Continue reading on Product Coalition »

Differentiation 97

Differentiation Positioning Product Strategy Strategy 97

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Cause : A confusion about what an effective product vision is. A Brief Guide to this Article. No Convincing Standout Features.

Vision 345

Vision User Testing Product Research Research Software 345

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

Product Strategy 148

Product Strategy Strategy User Testing Weak Development Team 148

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

Product Innovation Educators

SEPTEMBER 2, 2024

These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning. Pricing Strategies for New Products: Beyond Cost-Based Approaches Pricing is a critical part of product strategy, and market research plays a vital role in determining the right price.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. You’ve got customer references with success metrics to make your value story real.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Follow the PPP hierarchy: First solve positioning, then packaging, then pricing.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Portfolio and product strategy.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Roman Pichler

MAY 3, 2023

See the exploration work as a way to future-proof your product and mitigate the risk of missing out on an opportunity. This will not only benefit your product. It will also have a positive impact on team morale and productivity. Will the technology help you better differentiate your product ?

Research Software 272

Research Software Technical Review Technology Product Research 272

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? Analyse the data collected to understand how your product is doing.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

UX Planet

JUNE 24, 2024

In this article, we’ll analyze Snackpass’s product strategy on social integration, examining how this strategy has contributed to its success and differentiates it from competitors. However, its focus on community building and continuous innovation positions it well for future growth.

Product Strategy 98

Product Strategy Research Software Strategy Reporting Tools 98

The Product Guy

SEPTEMBER 27, 2016

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Innovation Educators

JULY 19, 2021

Summary of some concepts discussed for product managers. [2:08] 2:08] What is the purpose of the Study of Product Team Performance and how was it different this year? The study researches the factors that differentiate successful product teams from the rest of the pack. 12:43] Planning for future adverse events.

Product Research 278

Product Research Research Software Product Management Product Manager 278

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Follow the PPP hierarchy: First solve positioning, then packaging, then pricing.

Product Research 156

Product Research Differentiation Customer Feedback Enterprise 156

The Product Coalition

DECEMBER 10, 2020

but we had no previous training on strategy. Furthermore, there is no clear path to learn product strategy and no agreed-upon “go-to” resource to start developing this muscle. Value Proposition Design Creating the value proposition will help you understand your customer needs and what offer would result in a successful product.

Differentiation 153

Differentiation Books Strategy Product Strategy 153

The Product Guy

APRIL 4, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

JANUARY 28, 2019

First, for a product to truly be considered successful, among other things it has to be: Valuable – solve a real problem people are willing to pay for. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.

Roadmap 193

Roadmap Software Review Differentiation Customer Experience 193

Roman Pichler

MAY 10, 2016

At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. Minimum Viable Product #2.

Books 165

Books Product Research Feedback Software Workshop 165

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. You’ll use the problems solved by each product as proof points.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Guy

JANUARY 5, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

Marketing 156

Marketing User Testing Research Software Product Research 156

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

AUGUST 21, 2023

The parts of your portfolio strategy that change every 12 months should mirror the business investment priorities of your target customers that are most relevant to what you do. Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market.

Product Management 246

Product Management Product Manager White Paper Vision 246

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Product Management Unpacked

MAY 26, 2020

For example, a VP of member service may raise a product issue, which Claire may investigate through a service blueprint or product analysis. Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

BrainMates

JUNE 22, 2025

The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.

User Testing 52

User Testing Weak Development Team User Friction Product Research 52

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Marketing Success Through Differentiation?—?of

User Testing 158

User Testing Research Software User Friction Customer Experience 158

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Updated December, 2019.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

The Product Guy

FEBRUARY 18, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240