Product Management University

NOVEMBER 2, 2021

We all want salespeople to willingly use positioning that comes from corporate and/or product marketing so that our value message is delivered with high impact and consistency. Simplicity is also the easiest way to differentiate. . “All about us” positioning is a monologue, not a conversation. Here’s the deal.

Positioning 130

Positioning Presentation Workshop Differentiation 130

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Product Management University

NOVEMBER 13, 2018

A good product marketing team will educate sales people on macro level market trends of their target customers and the impact those trends typically have on an organization. They communicate credibility which is the lynchpin to securing a meeting where the true scope of the opportunity can be uncovered.

Positioning 100

Positioning Product Research Research Software Workshop 100

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

ProductPlan

MARCH 5, 2021

I’ve been talking with product managers lately about how the concepts of “essentialism” can help them focus their efforts on what matters. I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic.

Roadmap 122

Roadmap Customer Experience Product Research Vision 122

Dear Strategy

OCTOBER 15, 2018

The reasons for this are twofold: 1) It is difficult to patent software solutions, so imitation is a fairly commonplace occurrence in the software space, and; 2) The development process moves really fast, making it difficult to enjoy any level of dominance based purely on feature differentiation for too terribly long.

Technical Review 53

Technical Review Technology Strategy User Testing 53

UX Studio: Product Management

MARCH 19, 2021

value for products in growth value can mean how a feature can help you attract new users, while in the maturity stage how it can help you keep existing users. Easily done with workshops within the team. On the other hand, you can already shoot for real user feedback from your alpha / beta or live product users.

Product Research 109

Product Research User Testing Development Customer Experience 109

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. Workshops with stakeholders.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

BrainStation Product Management

AUGUST 7, 2019

Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing.

User Testing 63

User Testing Product Research Research Software Product Management 63

Arpit Rai

MAY 31, 2020

The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below. Understand the product vision, the product strategy and how that translates into the short-term and long-term product roadmap.

Onboarding KPIs 72

Onboarding KPIs Product Management Product Manager Customer Feedback 72

Amplitude

DECEMBER 6, 2020

This is where your potential customers discover and learn about your product: At the awareness step, potential customers realize they have a problem, a need, or a want that needs to be addressed—and they will begin to seek solutions. . Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Dear Strategy

FEBRUARY 17, 2019

Some products are at the end of their useful lives, others aren’t adequately differentiated in the marketplace, and still others don’t address customer needs in any sort of a meaningful way. Are you interested in strategy workshops for your product, marketing, or business managers? Listen to the podcast episode.

Strategy 45

Strategy Workshop Differentiation Reference 45

Dear Strategy

MAY 26, 2020

And that strategy can certainly work – but only if those new products are of equal or greater quality AND of equal or greater value than the core products that carry the same brand. Are you interested in strategy workshops for your product, marketing, or business managers? Listen to the podcast episode.

Strategy 52

Strategy Branding Construction User Testing 52

Mironov Consulting

MARCH 9, 2024

One technique that I teach in my product courses/workshops is something I call “count the digits.”  But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets. 

User Testing 59

User Testing Customer Experience Reporting Tools Technical Review 59

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. We’ve always had a good one with support, actually, and maybe it’s because part of our product line-up is software for support teams.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. We’ve always had a good one with support, actually, and maybe it’s because part of our product line-up is software for support teams.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Arpit Rai

MAY 31, 2020

The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below. Understand the product vision, the product strategy and how that translates into the short-term and long-term product roadmap.

Onboarding KPIs 52

Onboarding KPIs Product Management Product Manager Customer Feedback 52

Mironov Consulting

SEPTEMBER 23, 2023

I’ve written a lot about the huge organizational and technical gulf between services companies and product companies.  (See  Building a repeatable product is risky and expensive, but finding product-market fit with a truly packaged offering can be a license to print money.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Dear Strategy

MARCH 9, 2019

So, when I talk about providing additional value, I’m talking about providing real valu e to your customers – not in the form of an inflated brand ego, but in the form of true product and brand differentiation. Are you interested in strategy workshops for your product, marketing, or business managers?

Strategy 40

Strategy Automotive Finance Branding 40

BrainStation Product Management

AUGUST 7, 2019

Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing.

User Testing 40

User Testing Product Research Product Management Product Manager 40

Business of Software Conference

OCTOBER 23, 2019

I live here in Boston but I came from two and a half weeks in New Zealand doing workshops (like the one I’m going to do this afternoon for you) for companies there. And the ideal product covers all of the basic expectations and has at least one delighter, one differentiator. I came from New Zealand. Anybody from China?

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Product Research 61

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. Here’s the market I’m going to win. And so we did a positioning workshop.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

MARCH 12, 2020

If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. Ali: I’m a product marketer. Now here is the potential danger. It’s very difficult to create empathy and an emotional connection.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Dear Strategy

SEPTEMBER 10, 2018

His approach, of course, had less to do with the advent of fast-moving technology and more to do with differentiating between the practices of strategic planning and strategic thinking – with the former being based mostly in formal analytical techniques, and the latter being based in synthesizing information using creativity and intuition.

Data Visualization 53

Data Visualization Strategy Technical Review Analytic Tools 53

Product Management University

OCTOBER 30, 2019

This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your unique value clearer to buyers.

Magazine 20

Magazine B2B Product Management Product Manager 20

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.

Product Management 22

Product Management Product Manager B2B Management 22

Lenny Rachitsky

JANUARY 28, 2025

Early in our careers, JZ and I had the good fortune to work on products like Gmail, Google Ads, and YouTube, each of which found product-market fit quickly and clicked with customers for the long haul. And they know what they’re up against—and how to radically differentiate from the competition. Read more

Differentiation 94

Differentiation User Testing White Paper Startups 94