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Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
Hold Regular ProductStrategy Reviews. A productstrategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
This will not only benefit your product. It will also have a positive impact on team morale and productivity. Adapt the ProductStrategy to Respond to New Technologies Finally, you should systematically assess the impact of a new technology on the productstrategy and determine if it has to be changed.
That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.
At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. My first MVP had little resemblance with the finished product: I used my productstrategy and roadmap workshop as the initial minimum viable product. Minimum Viable Product #2.
A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.
Those are the differentiators.” — Dan Pink, Atlassian interview By painting a picture of a world that had transitioned to sustainable energy, Musk was giving his employees a unified sense of meaning, reinforcing what sits at the centre of providing purpose? After exploration, testing and iteration, we arrived at the Product Vision Sprint ?—?a
On this episode of Dear Strategy, we talk about the difference between a productstrategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a productstrategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”
It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive productstrategy. Use colour-coded sticky notes or digital equivalents to distinguish between observations, themes, and insights during team workshops.
Roadmapping is at the core of productstrategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Everything flows from this vision.
Strategic decisions provide direction and focus for your product, guide product development action, and ensure alignment within your product ecosystem. Strategic decisions include delineating the product vision, value proposition, productdifferentiators, and product roadmap.
The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. product manager, product owner, product marketing, etc.)
At Amplitude we’re big believers in product teams aligning their vision and strategy to a north star metric. In fact, we believe so strongly that this framework helps transform product organizations that we host workshops about it across the globe. So we aligned around ‘weekly querying users’ (WQUs) as our north star.
Arin has even successfully conducted customer workshops with Lego bricks. The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. I’d love to understand a little bit about how their input informs your process and your productstrategy. Fergal: Cool.
Vanessa: The second bucket is really just focused on the productstrategy. We spend a lot of time talking to CEOs or heads of products or even design leaders. Now I can design these “purpose workshops” to help walk teams through these kinds of existential crises. We spend a lot of time on that.
Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiationstrategies. Study successful products from international markets to see if you can replicate their success in your local market. Such insights are invaluable. Ideally, you want to stay ahead of them.
Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. If you have 20 products, that equates to 20 product visions and 20 productstrategies. On to productstrategy.
And the investment / learning process that we’ve painfully gone through is what differentiates us from those who have yet to ‘join the elite club’. 4 time CEO, numerous product lead positions, lecturer, writer and mentor. He’s currently Chief ProductStrategy Consultant at Y-Perspective and hold Analytics courses and workshops.
And the investment / learning process that we’ve painfully gone through is what differentiates us from those who have yet to ‘join the elite club’. 4 time CEO, numerous product lead positions, lecturer, writer and mentor. He’s currently Chief ProductStrategy Consultant at Y-Perspective and holds Analytics courses and workshops.
One of the factors that drive the success of SaaS product management is how aligned the product team is with the customer success team. Data-driven growth is an important element of SaaS product management because it can inform your productstrategy and also provides you with evidence to back up your decisions.
I’ve worked exclusively on digital products for over 14 years , primarily in product and design-centric roles. Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s productstrategy and my career.
Their fundamental responsibility revolves around envisioning the product’s future and strategizing to align its trajectory with the overarching business goals. Defining Vision and Strategy : At the forefront of their tasks lies the creation of a comprehensive product vision.
you have a list of documents you can go through to understand the product better, you’ve been enrolled into a formal training workshop (if the company has one), you’ve been assigned an onboarding buddy to help you out etc. Ask engineers about the high-level technical architecture of the product.
Simple – just make sure that your productstrategies are 100% coordinated. If you have 2 separate product managers, make sure they both report into one common business or portfolio leader – and make sure that portfolio leader gives them one common set of connected goals. Dear Strategy: Episode 112. Problem solved.
This is where your potential customers discover and learn about your product: At the awareness step, potential customers realize they have a problem, a need, or a want that needs to be addressed—and they will begin to seek solutions. . Within conversion , differentiating your product from your competitors is key.
One technique that I teach in my product courses/workshops is something I call “count the digits.” But this crude method can help us differentiate ¥24M from ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.
Effective collaboration fosters innovation and ensures that user experience is integrated into all aspects of the product. Attending workshops, webinars, and industry conferences helps you stay ahead and bring innovative solutions to your projects. How much does a UX strategist make?
you have a list of documents you can go through to understand the product better, you’ve been enrolled into a formal training workshop (if the company has one), you’ve been assigned an onboarding buddy to help you out etc. Ask engineers about the high-level technical architecture of the product.
I’ve written a lot about the huge organizational and technical gulf between services companies and product companies. (See Heavy use of third-party connectors and instrumentation to keep our scarce development energy on differentiation. Identifying current customers with complex implementations. What’s
Competitive analysis : Analyze competitors’ products to identify best practices and opportunities for differentiation. Documentation : Maintain detailed documentation of research findings, design decisions, and strategy implementations for future reference.
They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” And it was a really good workshop for us and also an exercise for us.
Competitive analysis : Analyze competitors’ products to identify best practices and opportunities for differentiation. Documentation : Maintain detailed documentation of research findings, design decisions, and strategy implementations for future reference. What skills should a UX strategist have?
With a focus on user-centric approaches, they conduct design workshops and user research. Also, develop product demos and prototypes. Marketing: Creating strategies, while also encompassing consumer target definition, and media planning and buying. And also conducting market research, logo, and visual identity design.
The paid VIP experience unlocked perks such as a swag store voucher, access to a VIP fireside chat with author Geoffrey Moore, a 2-hour productstrategyworkshop with Gibson Biddle, and endless content on our Pulse+ platform. Use Content and Social Media to Differentiate Your Hybrid Event.
Without it, product teams become feature teams focused on outputs and not outcomes. We started working with the product teams on how each tool – productstrategy, OKRs, and roadmaps – should be used so that we could merge them together. What aligned roadmaps and OKRs together was the productstrategy.
.” There is a step between the two – deciding which problems you will focus on solving with your product. Strategy defines the context for productstrategy, and your product roadmap is a planning (and communication) tool for executing your productstrategy. Ted Levitt Whole Product Model.
Connect UX to Reasoning, Not JustOutput This is the hard partand the differentiator. If you enjoyed this article, hit the button or share it so it reaches more people, appreciate it Follow me for practical playbooks on HCAI, venture design, and AI-native productstrategy. Want to rephrase or try this instead?
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