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How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. No long wait times.
To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics. 5] What about Product Roadmap Generation?
Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.
CaaS platforms function similarly to e-commerce marketplaces, but for automobiles. Enter CarFYAI, CarFY AI is an AI-powered system for streamlining car discovery in Car-as-a-Service platforms, providing a personalized and enhanced user experience for customers. Image Credit: Karena E.I Image credit: Karena E.I
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
Great design has become a key differentiator. After observing, using, and analysing the app, it becomes clear that Airbnbs UX success is no accident. Inspiring Exploration Instead of Forcing Decisions Most travel apps immediately ask, Where do you want to go? Many apps flood users with flashy animations and unnecessary taps.
The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Amazon reshaped retail with customerfocus.
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?
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What parts of the system design will be addressed? This is especially valuable for large systems that contain many different parts. This can include user research and discovery, heuristic evaluation, and results of usability testing. Bad vision statements To be the best eCommerce platform in theworld.
Are you ready to transform life sciences with intelligent apps? McKinsey has estimated that AI technology could generate $60 billion to $110 billion per year in economic value for the pharma and medical-product subsectors alone. With the average cost of developing a new drug at approximately $2.3 Here are five questions to ask.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Engaging in a well-structured product discovery process enables teams to move beyond assumptions and build solutions that drive true user satisfaction. Focus on understanding problems before presenting solutions.
Over the past two decades, I've navigated three major career transitions, each aligned with significant technological shifts. Power of lateral moves : Sometimes, a sideways career move (like my shift from PM to agency strategist) can lead to exponential growth by exposing you to diverse industries and technologies.
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I use two characteristics to differentiate giving dictation from setting direction. Note that I never said “solution” even though that is the language I see universally applied in this situation. You cannot have a solution without a problem. When scenario 1 happens, how should the system respond?
Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Paragon —Ship every SaaS integration your customers want Vanta —Automate compliance. Tools like Statsig, Gemini summaries, and cohort dashboards make this possible at scale.
Features like filtering, sorting, and column resizing transform static tables into dynamic tools, enabling users to personalize the data view according to their preferences. This functionality is crucial for seamless data sharing, further analysis, or integrating with other tools and workflows.
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.) is recommended.
What the latest generation of AI tools means for the product design process; what these tools bring to the table, where they fall short and how to leverage them to up-level our craft. According to Gartner, 70% of new applications will be developed using low-code or no-code platforms by 2025 , up from less than 25% in 2020.
It has helped in gaining alignment on complex topics with senior leaders at Meta (Sheryl Sandberg, Chris Cox, and Andrew Bosworth), paving the way for key launches like Facebook digital well-being tools , privacy protections for youth , and Quest referrals. product marketing, user research, content design, etc.).
Collaboration often breaks down due to misalignment, unclear roles, and disconnected tools. It requires intention, empathy, clear structures, and the right tools. It is not always obvious who has the final say Tool sprawl. This is where strong leadership and the right tools can make all the difference.
We had debated the options — building a new app in parallel, refactoring it piece by piece, abstracting all the features into a configuration layer, and many more. They collect features that perhaps once were a good idea, heavily used, and important differentiators. None seemed viable, given the constraints. Eliminate the bloat.
With predictive analytics, an essential tool in UX design in the e-commerce industry , we can see into the future and make informed judgments by using it as a crystal ball of sorts. Our specialty is creating future-proof solutions that precisely target your unique industry and target audience.
These knowledge areas include product innovation management, strategy, portfolio management, process, design and development, market research, and culture and teams. Market Research Market research is crucial for understanding customer needs, market trends, and competitive landscapes.
Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. In March 2013, Mehta realized something big was happening.
These examples illustrate the global trend: AI is enabling higher engagement on digital platforms and scaling up customer support without sacrificing quality. billion in AI in 2024, making it the second-largest industry for AI spending (after software/IT services at $33 billion and ahead of retail at approximately $25 billion).
Jobs-To-Be-Done is a great tool, concept, and language that helps us understand the customer’s problem, what they need solved, and what might prevent them from buying our product. Bob began his research at an airport when he noticed someone selecting a Snickers bar. They decided to keep both brands and reframe their marketing.
Martin's core thesis is that an effective strategy requires a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems. All successful how-to-win choices boil down to one of the two approaches: cost leadership or differentiation.
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If you’re considering expanding your development capabilities beyond your in-house team, you’ve likely encountered the term “ nearshore software development in Mexico ” during your research. Offshore Software Development involves partnering with development teams in more distant countries.
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How do you Feel About (the Current Solution)? There could be opportunities for you to differentiate yourself from your competitors that you can learn about simply by asking this question. What is the Most Frustrating Thing About (the Current Solution, feature, Your day…)? Why Would you Recommend our Solution to Others?
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.
Clinical trial management software has revolutionized how organizations conduct clinical research, transforming complex operational challenges into streamlined, compliant processes. This approach eliminates the compromises and workarounds that often plague off-the-shelf implementations. Clutch review rating with 5.0
In fact, research shows that 81% of customers try resolving issues on their own before contacting a support agent. And for SaaS companies, this means fewer support costs and a lighter workload for the support team. And for SaaS companies, this means fewer support costs and a lighter workload for the support team.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.
The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.
Let’s call it a “solution.”. Market research. Will enough people pay for a solution that it’s worth our time to solve it? Once you have this funnel of market problems coming in through this research, there’s a process of deciding which problems to attack. Which ones should you create solutions for.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.
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