The Product Guy

JANUARY 31, 2017

His industry experience includes media, start-ups, publishing, financial services, interactive agencies, tier 1 research intensive academic institutions and the stock media industry. James builds products and services which delight customers and differentiate companies. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

APRIL 9, 2025

But what if the real differentiator isnt having the answers… its knowing what to ask? In todays product environment, questions are your sharpest tool for uncovering user needs, guiding teams, and influencing outcomes. PMs are often celebrated for their vision, decisiveness, and ability to ship.

Strategy 150

Strategy Customer Feedback Differentiation Roadmap 150

Intercom, Inc.

APRIL 21, 2021

Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. On the other extreme, you have a company like Snapchat, who innovate at the UI level, as that is part of what defines and differentiates them. But it is not enough.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

UX Planet

JANUARY 22, 2025

Without a strong and consistent digital brand, financial institutions risk being overshadowed by nimble Fintech startups or tech giants like Apple and Google that excel in user experience. A strong digital brandensures: Customer Loyalty: A seamless and intuitive digital experience keeps customers engaged. million to 91.7

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. In 2025, customers wont just buy productstheyll choose the ones they trust. So, how can product managers proactively build and protect trust in their products?

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

The Product Guy

FEBRUARY 24, 2025

While technical skills are still essential, the ability to influence, negotiate, tell compelling stories, and lead with empathy is now a critical differentiator. With AI automating workflows and tools making data analysis seamless, what will truly set product managers apart in 2025? Soft skills.

Technical Review 150

Technical Review Product Manager Product Management Management 150

Userpilot

MAY 19, 2022

Usability vs user experience – what’s the difference? As a UX designer , you aim to create app designs that facilitate the best experience. While the terms usability and user experience are used interchangeably, it’s important to know that there’s a difference between the two.

Customer Experience 97

Customer Experience User Experience User Testing Customer Feedback 97

Userpilot

MARCH 12, 2024

Try Userpilot and Take Your User Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is navigation UX? Navigation UX is a branch of user experience design that guides users through a product’s interface. Object-oriented navigation design. ClickUp’s vertical menu.

Customer Experience 105

Customer Experience Research Software User Experience UX 105

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? User experience is key to keeping your customers engaged and happy. It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave.

Customer Experience 105

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 105

UX Planet

MAY 1, 2025

A closer look at how Airbnbs design turns simple bookings into emotional, trust-driven experiences. Great design has become a key differentiator. Few companies demonstrate the power of thoughtful user experience better thanAirbnb. What makes Airbnbs design such a gold standard?

Research Software 97

Research Software Travel Customer Experience User Testing 97

Mind the Product

JULY 29, 2019

It often delivers a user experience that leaves much to be desired. This caused product innovation to be a low priority and the quality of the customer experience to stagnate. Meanwhile, user experiences elsewhere have advanced rapidly through new technologies and improved product practices.

Banking 90

Banking User Testing User Friction Differentiation 90

UX Planet

FEBRUARY 12, 2025

A common example of this is promotions displayed among regular listings, which helps differentiate them from standarditems. By grouping elements through shared traits like color, shape, or size, designers help users easily recognize patterns and connections. When an item differs in size or shape, it stands out. References: 1.

Differentiation 96

Differentiation Reference Article Customer Experience 96

UX Planet

MAY 27, 2025

Speed to adapt and exceed users needs is everything, and if the institution cant keep up, itll get left behind. That means constantly testing new features, listening to feedback and improving the user experience. Its business strategy, brand differentiation and survival. Originally published at [link].

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

UX Planet

MARCH 9, 2025

Pain points introduce friction in user experience and reduce the comfort of interaction. Clearly highlight the main pain points and issues with the current user experience and how they impact business bottomline. Example of pain points that offline shopper experiences. Image by PowerSlides.

Product Research 115

Product Research Research Software Feedback Software User Testing 115

Userpilot

SEPTEMBER 23, 2022

Maintain brand consistency across your entire UI design by using differentiating elements with shared colors, such as one color for notifications and another for product guidance. This can happen when the user is using the application for the first time. The empty state is the first impression the user will get from your product.

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Roman Pichler

OCTOBER 2, 2018

This is best done as part of a dedicated product discovery period that also investigates crucial user experience and architecture risks. Reviewing their products will tell you if your product is still sufficiently differentiated. This results in an innovation process like the one shown in the picture below.

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Sachin Rekhi

FEBRUARY 9, 2020

That stems mostly from needing to command the respect of the highly respected engineers you work with but also from needing to be able to determine how to leverage sophisticated technology to create unique product differentiation. Design-driven product cultures obsess over every detail of the user experience. Design-Driven.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Product Talk

DECEMBER 15, 2021

Richard Simms, Senior User Experience Designer at SEEK Learning. Richard has been designing digital experiences since 2005 across broadcast, websites, and mobile apps. He started his current role as Senior User Experience Designer at SEEK Learning in August 2021. Do they differentiate between outcomes and outputs?

Product Research 263

Product Research Customer Experience Research Software Reporting Tools 263

UX Planet

MAY 27, 2025

At Lollypop, diving into predictive analytics means crafting an e-commerce world thats not just reactive but anticipatory, creating experiences that are as intuitive as they are delightful. Were on a mission to transform user experiences, making every interaction a step toward greatersuccess.

Data Visualization 100

Data Visualization UX Analytic Tools Customer Experience 100

Roman Pichler

JANUARY 8, 2019

While this approach works, I wastes the opportunity to innovate and create more value for the users and business. Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? Take Microsoft Office as an example. Unfortunately, the development effort took longer than expected.

Product Research 224

Product Research Customer Experience User Testing Analytic Tools 224

Intercom, Inc.

FEBRUARY 9, 2021

With customer experience rapidly becoming a key differentiator , resulting in increased consumer loyalty, more revenue, and greater cost savings, it’s more important than ever to stand out or lose out. Therefore customers are getting better experiences with businesses and that’s becoming a standard, which is great.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

The Product Guy

SEPTEMBER 12, 2017

If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. Remove features that your users are not using, while being careful to not damage the user experience with other features. Sad but true.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Roman Pichler

OCTOBER 6, 2020

What kind of user experience (UX) should the product give rise to? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Roman Pichler

AUGUST 15, 2023

This can result in a Frankenstein product, a product that has a horrible value proposition and offers an awful user experience instead of creating real value for the users and the business. Competition: Is your product still sufficiently differentiated ? For example, has the business strategy changed?

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Alchemer Mobile

JULY 13, 2021

It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] Answering the following four questions with help you with this: Are you developing a product that is usable and beneficial for the users?

Product Research 382

Product Research Feedback Software Research Software User Testing 382

The Product Coalition

SEPTEMBER 29, 2020

The 20% sometimes becomes your Differentiator. Innovative features tend to get copied fast, differentiators rapidly becoming basics. How you handle your 20%, hence could differentiate your product. To focus on Strengths is good; as long as your weaknesses are well-protected Why is “the 20%” important in your Product?

User Testing 173

User Testing Product Research Customer Experience Differentiation 173

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. In design, Gestalt principles guide creating cohesive and intuitive user experiences.” Continuity and Closure: Crafting Seamless Experiences Continuity and Closure are Gestalt principles that drive the sense of visual flow and completeness.

Product Manager 147

Product Manager Product Management Management Management 147

Mind the Product

AUGUST 24, 2018

User Experience – what the customer interacts with in order receive the benefits. Where you need to spend time and effort is on your product’s unique differentiators, and the combination of a benefit that outperforms the competition and a unique delighter can be incredibly powerful. Mastering the Problem Space.

User Testing 188

User Testing Product Marketing Marketing Customer Experience 188

Reveal

DECEMBER 23, 2024

Instead of guessing what users need, youll have concrete data on which features work, and which dont. Increased User Retention: Understanding user behavior allows you to personalize the user experience, keeping them engaged for longer. Improve product performance by fixing issues before they affect users.

Data Visualization 64

Data Visualization Embedded Analytics Analytic Tools Feedback Software 64

The Product Coalition

JANUARY 12, 2022

Outstanding UX: One of the strongest pillars of product-led growth is the user experience which is unlike traditional sales that usually promises more to a customer than actual product performance & experience. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases.

Research Software 196

Research Software Technical Review Strategy Product Research 196

People-First Product Leadership

FEBRUARY 4, 2025

communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. Pivot 1: CRM Strategist to User Experience Researcher Key Strategies: Leverage Your Unique Background : My communications skills became my secret weapon in translating complex tech concepts to marketing stakeholders.

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Product Innovation Educators

FEBRUARY 20, 2023

User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. We make sure our MVP addresses those differentiating needs. The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. Feature set 5.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273