Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. What most technology companies aren’t touting is business process integration and the value to the customer, the real point of differentiation.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

UX Planet

JUNE 9, 2025

Clustering notes for brainstorming and affinity diagramming: Miro provides text recognition and clustering of notes features, making it ideal for affinity mapping and identifying patterns during brainstorming sessions or workshops. Involve cross-functional teammates in synthesis “Workshops are an opportunity for storytelling.

Data Visualization 52

Data Visualization Customer Feedback Technical Review Research Software 52

Mind the Product

OCTOBER 24, 2019

Strategic decisions include delineating the product vision, value proposition, product differentiators, and product roadmap. Recently I ran a product planning workshop where we needed to decide which experiments to focus on to affect our conversion metrics. Both require a product manager to be the decision leader.

Weak Development Team 127

Weak Development Team Customer Experience Workshop User Testing 127

Product Management University

APRIL 12, 2018

Present & Demo – Learn how to deliver presentations and demos that bring the buyer’s vision to life right before their eyes and create an urgency to get the deal done. Proficientz differentiates itself in the training industry by helping clients develop an “outside-in” perspective on product management, marketing and sales.

Product Management 22

Product Management Product Manager B2B Management 22

ProductPlan

MARCH 5, 2021

I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic. Start with the product vision. To begin, an essentialist has a clear vision for the direction of the product. From an essentialist perspective, a clear vision creates alignment.

Roadmap 122

Roadmap Customer Experience Product Research Vision 122

Intercom, Inc.

JULY 15, 2021

Arin has even successfully conducted customer workshops with Lego bricks. The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. Do you achieve this doing session vision or do you run several orgs? Prototype it til you make it. Fergal: Cool. Fergal: Cool.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Imaginary Cloud - Design

AUGUST 19, 2021

The Briefing consists of a workshop with the team (usually one to four hours) to present the project's vision/goals and clarify all the necessary business requirements. The main goal is to leverage the knowledge and skills of existing players while assuring feature/design differentiation. See below: Briefing. Conclusion.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Product Management University

FEBRUARY 25, 2020

Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Amplitude

FEBRUARY 13, 2019

At Amplitude we’re big believers in product teams aligning their vision and strategy to a north star metric. In fact, we believe so strongly that this framework helps transform product organizations that we host workshops about it across the globe. This isn’t just a “set it and forget it” thing we do at the leadership level.

Data Visualization 99

Data Visualization Analytic Tools Customer Feedback Customer Experience 99

Amplitude

MARCH 11, 2020

I want to make the case, informed by the writing of Marty Cagan , particularly his book Inspired and by learning from Teresa Torres , through her workshops and team coaching , that output or feature-based roadmapping is a thing of the past in product management. Start with company vision and direction.

Data Visualization 101

Data Visualization User Testing Product Strategy Product Research 101

Intercom, Inc.

OCTOBER 1, 2020

That’s the dream, that’s the vision. That’s the dream, that’s the vision. We kind of said, “Hey, six years is a timeline around which we could have a vision and a dream, and we need a six-month plan, but six months for us is still quite a long way into the future.” ” Des: Good Facebook, as it’s known.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

That’s the dream, that’s the vision. That’s the dream, that’s the vision. We kind of said, “Hey, six years is a timeline around which we could have a vision and a dream, and we need a six-month plan, but six months for us is still quite a long way into the future.” ” Des: Good Facebook, as it’s known.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

UX Planet

JANUARY 16, 2024

They believe so strongly in their vision that they assume it’s universally appealing. Regular communication: Apart from style guides, it’s a good idea to create workshops to educate your team members on style consistency. Survey to identify gaps in the market and opportunities for differentiation.

Branding 98

Branding User Testing Product Research Data Visualization 98

UX Studio

OCTOBER 16, 2017

In fact, this method of feature prioritization saved us a lot of debates and rationalizing when members of the product team clung to ideas that did not serve the product’s vision. Most feature prioritization methods prove the most useful if they follow a strategic workshop. At the same time, its complexity is a handicap as well.

Customer Experience 81

Customer Experience User Testing Customer Feedback Product Research 81

UX Planet

SEPTEMBER 11, 2024

And that’s the ability to create extraordinary product visions that are forward thinking, innovative, and can solve your users’ biggest problems. And because of this it will be almost impossible to move up into leadership roles that require demonstrated experience developing powerful visions. Embrace it.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. And for a PM, differentiation becomes more critical. Both the customer success team and the product management team need to be aligned on the product vision.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Sequent Learning

DECEMBER 20, 2023

Key Responsibilities of a Product Manager Visionary Leadership : They define the product vision , aligning it with company objectives and strategizing the product roadmap. Defining Vision and Strategy : At the forefront of their tasks lies the creation of a comprehensive product vision.

User Testing 52

User Testing Customer Feedback Product Management Product Manager 52

The Product Coalition

OCTOBER 11, 2019

Tip: If you are looking to improve your PM soft skills, read these articles: How to get respect from your development team (as a Product Manager) How to sell your vision as a Product Manager #1 Coursera Coursera is the world’s largest platform for online courses. Every platform offers a variety of product management courses.

Analytic Tools 60

Analytic Tools Reporting Tools Data Visualization Product Management 60

Arpit Rai

MAY 31, 2020

you have a list of documents you can go through to understand the product better, you’ve been enrolled into a formal training workshop (if the company has one), you’ve been assigned an onboarding buddy to help you out etc. Know the key differentiators of the product. Understand the key product metrics.

Onboarding KPIs 72

Onboarding KPIs Product Management Product Manager Customer Feedback 72

UX Studio: Product Management

JANUARY 29, 2020

These people provided us with their understanding of the market and the medium to long term vision of the company. We also did our own competitor analysis , identifying differentiating features and services. Additionally, the CTO gave us information on the technical limitations.

User Testing 75

User Testing Product Research Research Software Customer Experience 75

ProductPlan

JULY 10, 2020

However, if you’re in the business of a technology-based product customers will not differentiate these disparate experiences from the product itself. One surefire way to get on the same page is to conduct a cross-functional Journey Mapping Workshop. 5 Ways for Product Teams to Drive an Exceptional Customer Experience Strategy.

Customer Experience 71

Customer Experience Development Team Review Onboarding KPIs Reporting Tools 71

Dear Strategy

MAY 26, 2020

Those are: a clear vision, a thorough situation analysis, a solid plan, and a clear path toward strategic execution. I have personally seen companies release non-differentiated products into already saturated markets under the flawed assumption that their brands alone will allow them to attain dominant positions with those products.

Strategy 52

Strategy Branding Construction User Testing 52

Imaginary Cloud - Design

MAY 8, 2019

Allows to leverage the knowledge and skills of existing players and assure feature/design differentiation. Provides a vision of the global user experience, ensuring its consistency and fluidity. Guarantees product usefulness and effectiveness from the user's point of view. Design Benchmark. User Journey. Decision Matrix.

Presentation 54

Presentation Research Software Feedback Software User Testing 54

Userpilot

AUGUST 31, 2024

Competitive analysis : Analyze competitors’ products to identify best practices and opportunities for differentiation. Your responsibilities include overseeing the creation of detailed design specifications, ensuring consistency across all user interfaces , and driving the overall user experience vision.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 28, 2024

Attending workshops, webinars, and industry conferences helps you stay ahead and bring innovative solutions to your projects. Competitive analysis : Analyze competitors’ products to identify best practices and opportunities for differentiation. How much does a UX strategist make?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Arpit Rai

MAY 31, 2020

you have a list of documents you can go through to understand the product better, you’ve been enrolled into a formal training workshop (if the company has one), you’ve been assigned an onboarding buddy to help you out etc. Know the key differentiators of the product. Understand the key product metrics.

Onboarding KPIs 52

Onboarding KPIs Product Management Product Manager Customer Feedback 52

Userpilot

AUGUST 30, 2024

Competitive analysis : Analyze competitors’ products to identify best practices and opportunities for differentiation. Your responsibilities include overseeing the creation of detailed design specifications, ensuring consistency across all user interfaces , and driving the overall user experience vision.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 28, 2024

Competitive analysis : Analyze competitors’ products to identify best practices and opportunities for differentiation. Your responsibilities include overseeing the creation of detailed design specifications, ensuring consistency across all user interfaces , and driving the overall user experience vision.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” And it was a really good workshop for us and also an exercise for us.

Research Software 63

Research Software Analytic Tools Transportation Feedback Software 63

UX Studio

JUNE 30, 2023

We discuss the project’s background, vision, and goals, and conduct stakeholder interviews. They came together with a vision to build captivating digital experiences that drive business value. With a focus on user-centric approaches, they conduct design workshops and user research.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Business of Software Conference

OCTOBER 23, 2019

I live here in Boston but I came from two and a half weeks in New Zealand doing workshops (like the one I’m going to do this afternoon for you) for companies there. And the ideal product covers all of the basic expectations and has at least one delighter, one differentiator. I came from New Zealand. Anybody from China?

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Product Research 61

Gainsight

JULY 7, 2021

Likewise, the veterans on the team helped execute the strategy and hybrid vision at unparalleled speed. The paid VIP experience unlocked perks such as a swag store voucher, access to a VIP fireside chat with author Geoffrey Moore, a 2-hour product strategy workshop with Gibson Biddle, and endless content on our Pulse+ platform.

Feedback Software 45

Feedback Software Customer Experience User Testing Events 45

Product Talk

DECEMBER 6, 2023

What’s the best way to run an opportunity solution tree workshop? How does an opportunity solution tree connect with a product vision? Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. What’s the best way to run an opportunity solution tree workshop?

Data Visualization 342

Data Visualization Product Research Analytic Tools Research Software 342

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Will you follow Porter’s path for differentiation or cost leadership? Defining the North Star: A Full-day Workshop. The Approach (the Frameworks).

Product Strategy 167

Product Strategy Strategy Feedback Software Customer Experience 167

Tyner Blain

NOVEMBER 26, 2018

I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. As I run workshops which include teaching this model, I have learned that people develop a deeper connection to ideas through exploring examples. Ted Levitt Whole Product Model.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

Business of Software Conference

NOVEMBER 30, 2020

From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals. What they’re doing is they’re teaching for differentiation.

Research Software 64

Research Software User Testing Positioning Product Research 64

Userpilot

FEBRUARY 10, 2023

It portrays the needs, values , and behaviors that differentiate bad-fit customers from your ideal customer. For example, your product team must have a crystal clear vision of who your users are so they can develop a product that suits your customer’s requirements and makes them achieve success.

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98