Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom.

Positioning 70

Positioning Weak Development Team Document Messaging 70

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 87

Feedback Software Research Software Product Marketing User Testing 87

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 87

Analytic Tools Onboarding KPIs Research Software Product Marketing 87

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. But the best products do this with a focus on relevancy, making sure to let the right users know about the right features for them. Sending messages through OneSignal is the easy part.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 69

Feedback Software Research Software Product Marketing User Testing 69

Intercom, Inc.

FEBRUARY 2, 2022

That means acknowledging the needs of your audience or customers, and the ways this work will impact them – both positively and negatively. Document this step with in-depth notes, seeking feedback from contributors. Link all relevant documents and resources to provide a holistic overview of the topic.

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 55

Analytic Tools Feedback Software Research Software Customer Communications 55

Amplitude

FEBRUARY 1, 2021

Approach your product launch with this mentality and you can both measure and maximize its impact effectively. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 95

Product launches User Testing Product Research Analytic Tools 95

bpma ProductHub

JUNE 30, 2017

BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! The target audience for this workshop are product managers, product owners, product designers and product marketing managers. Benefits: More usable products.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Userpilot

OCTOBER 11, 2021

Marketing SaaS products is different because you're not selling a physical, tangible product, and quite often what you're actually selling is a subscription, not the product itself. What is SaaS marketing? Marketing SaaS products in comparison uses the product as the main driver of acquisition.

Feedback Software 116

Feedback Software User Testing Product Research Customer Experience 116

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 83

Research Software Data Visualization User Testing Marketing 83

The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. As a privacy-centric tool, this was a little hard as people don’t “Login” to create an account.

User Testing 66

User Testing Data Visualization Product Marketing Feedback Software 66

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Cash Position and Flow : These metrics help CEOs track how much money is at hand, what’s coming in, and how the cash is spent.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

MARCH 15, 2021

So, the product marketing and product management teams constantly discover these needs through surveys and interactions, and to document these we use something called jobs-to-be-done (JTBD). We document these formally so they are always available to see in confluence. That’s our job. Trade-offs matter.

Development Team Review 192

Development Team Review Research Software Product Research Reporting Tools 192

Product Management University

SEPTEMBER 20, 2017

Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Integrate Products. You’re no longer in the business of products. Keep the value message to third grade vocabulary and emphasize “why” more than “how.” What are your equivalents?

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. This means product leaders are constantly exploring unfamiliar settings, and the traditional approach to marketing and scaling products won’t cut it.

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

Product Management University

APRIL 15, 2018

Let’s say a prospective customer calls you for a document management solution. It’s obvious that they want to get better at managing documents. The real question is WHAT are they trying to accomplish by getting better at document management and WHY is it critical to the success of their organization from the top down?

Product Management 113

Product Management Product Manager Differentiation Document 113

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

FEBRUARY 3, 2023

Here are the four main reasons why customer analysis is essential: Create a personalized marketing strategy Customer analysis helps you optimize your marketing campaigns. You can then build a more informed marketing plan that engages customers in their preferred channel, with an impactful message, at the right time.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Department of Product

NOVEMBER 2, 2023

They’ve infused some incredibly satisfying sound effects into their product design and you can check it out here. Other products worth checking out this week include a new customer support startup called Plain. Essential reads for product teams New from the Department of Product Substack this week: ? (UX

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Some ways it does this include: Centralize marketing materials and digital assets. Customer relationship management vs. marketing resource management.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Customer Experience 96

Intercom, Inc.

JULY 9, 2018

Here are the activities I chose to do for our Messenger launch: In-person sessions on messaging and competitive landscape: we’ve found the social aspect of group sessions to be very impactful for getting reps trained. My advice is be selective which product launches you do this for because it takes reps away from selling.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product management , the answers to these questions are the foundation of your requirements documents, product plans, user stories, etc.

Framework 100

Framework Product Management Product Manager Sales Training 100

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

NOVEMBER 9, 2023

. “Extremely satisfied”, which is the highest level of customer satisfaction, and it means that your customer couldn’t be more delighted by your products and services. The metrics to calculate your levels of customer satisfaction include retention rate , customer lifetime value, NPS , CES, CSAT, and product-market fit.

Customer Satisfaction 98

Customer Satisfaction User Testing Customer Feedback Feedback Software 98

The Product Coalition

AUGUST 29, 2018

It is worth the extra effort to ensure that you can potentially piggy back on an overarching marketing campaign that marketing has planned… anything that can amplify your overall messaging and positioning. At a minimum, do you have a Buyer’s and User’s Persona and is it centrally available for everyone to use?

Customer Experience 69

Customer Experience Certifications Product launches Demo 69

Userpilot

MARCH 10, 2021

Positive vs negative engagement metrics – track both! Build positive UX based on interaction design that creates less friction. Always be learning – talk to you users about what their outcomes are and build better products. What Is Positive User Engagement? Identifying your Power Users and Power Features.

Customer Experience 98

Customer Experience User Testing Customer Feedback Onboarding KPIs 98

The Product Coalition

JUNE 28, 2022

For your research to actually become effective, you must utilise methods such as scatter graphs to find positive correlations between data. This would enable you to direct your team towards the optimum path to meet consumer demands and needs, improving the overall success of your product management.

User Testing 116

User Testing Market Research Product Research Research Software 116

Intercom, Inc.

JULY 9, 2018

Here are the activities I chose to do for our Messenger launch: In-person sessions on messaging and competitive landscape: we’ve found the social aspect of group sessions to be very impactful for getting reps trained. My advice is be selective which product launches you do this for because it takes reps away from selling.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

The Product Coalition

OCTOBER 28, 2019

At most early-stage startups, CEOs or founders are the product managers until they find themselves struggling to keep track of what exactly their teams are building while juggling other responsibilities like fundraising and hiring. There’s no VP of Product or anyone else with more product management experience in the company.

Startups 76

Startups User Testing Product Management Product Manager 76