Alchemer Mobile

APRIL 10, 2023

Latest Mobile SDKs deliver new features and customizations By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer We’ve made some key enhancements to Alchemer Mobile (formerly Apptentive), which includes new features and improvements in the 6.0 and Android SDK 6.0.4

Document 130

Document Product Research Reference Framework 130

The Product Coalition

MAY 13, 2020

By verifying each of the email addresses you have in your possession, you can rest assured the messages being sent out will be read by actual consumers. Reel the Reader in With a Good Subject Line As you start to devise an email to announce the launch of a new product, you need to focus on creating a great subject line.

Product launches 111

Product launches Product Marketing User Testing Marketing 111

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Intercom, Inc.

FEBRUARY 2, 2022

Document this step with in-depth notes, seeking feedback from contributors. Link all relevant documents and resources to provide a holistic overview of the topic. it might be a written document, presentation, data analysis, design, video, etc.). Screenplay: The story you will tell. Editing: Stitching it all together.

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Amplitude

FEBRUARY 1, 2021

Positioning starts with understanding the target audience(s) for your product. A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Sit down with sales reps, and help them tailor their selling approach to your new product.

Product launches 111

Product launches Strategy User Testing Product Research 111

The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. As a privacy-centric tool, this was a little hard as people don’t “Login” to create an account.

User Testing 65

User Testing Data Visualization Product Marketing Feedback Software 65

Product Management University

APRIL 15, 2018

Let’s say a prospective customer calls you for a document management solution. It’s obvious that they want to get better at managing documents. The real question is WHAT are they trying to accomplish by getting better at document management and WHY is it critical to the success of their organization from the top down?

Product Management 113

Product Management Product Manager Differentiation Document 113

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. Who owns what?

Positioning 70

Positioning Weak Development Team Document Messaging 70

Userpilot

NOVEMBER 21, 2023

Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. To evaluate your in-app messages, use flow analytics. If you want to see how Userpilot can help you orchestrate your product launches, book the demo! Why is a product launch checklist important?

Product launches 81

Product launches User Testing Product Research Analytic Tools 81

bpma ProductHub

JUNE 30, 2017

BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! The target audience for this workshop are product managers, product owners, product designers and product marketing managers. Benefits: More usable products.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

The Product Coalition

MARCH 15, 2021

So, the product marketing and product management teams constantly discover these needs through surveys and interactions, and to document these we use something called jobs-to-be-done (JTBD). We document these formally so they are always available to see in confluence. That’s our job.

Development Team Review 192

Development Team Review Research Software Product Research Reporting Tools 192

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product management , the answers to these questions are the foundation of your requirements documents, product plans, user stories, etc.

Framework 100

Framework Product Management Product Manager Sales Training 100

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

OCTOBER 11, 2021

Recurring revenue and account expansion: give users flexibility with other relevant SaaS integrations, user segmentation, offer trials to premium features , use automated in- app messaging for contextual customer expansion, and incentivize promoters to write in-depth product reviews. What is SaaS marketing? Userpilot’s blog. #5

Feedback Software 104

Feedback Software User Testing Product Research Customer Experience 104

Pragmatic Marketing

MAY 31, 2018

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. Register now!

Positioning 70

Positioning Webinar Document Messaging 70

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. I created an onboarding document to help frame the work, people, and history the new PM would encounter during their first 30, 60, and 90 days. Start the onboarding document by welcoming the new hire and setting the foundation for the information they’re about to consume.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

FEBRUARY 14, 2024

Userpilot users, on the other hand, can use the wealth of customer data stored in the Salesforce CRM database to enhance user segmentation and guide in-app marketing efforts powered by Userpilot. For example, it could recommend a resource center document linked to their pain point. Events you can send from Userpilot to Salesforce.

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Customer Experience 83

Intercom, Inc.

JULY 9, 2018

Here are the activities I chose to do for our Messenger launch: In-person sessions on messaging and competitive landscape: we’ve found the social aspect of group sessions to be very impactful for getting reps trained. My advice is be selective which product launches you do this for because it takes reps away from selling.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 70

Research Software Data Visualization User Testing Marketing 70

Product Management University

SEPTEMBER 20, 2017

Data security solutions for banks…customer service solutions for telecom…document management solutions for healthcare…you get the picture. Keep the value message to third grade vocabulary and emphasize “why” more than “how.” It will be easier for the market to understand and easier for the sales team to sell.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

Userpilot

FEBRUARY 3, 2023

Here are the four main reasons why customer analysis is essential: Create a personalized marketing strategy Customer analysis helps you optimize your marketing campaigns. You can then build a more informed marketing plan that engages customers in their preferred channel, with an impactful message, at the right time.

Analytic Tools 90

Analytic Tools User Testing Research Software Feedback Software 90

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit.

Analytic Tools 93

Analytic Tools Feedback Software User Testing Customer Experience 93

Intercom, Inc.

JULY 9, 2018

Here are the activities I chose to do for our Messenger launch: In-person sessions on messaging and competitive landscape: we’ve found the social aspect of group sessions to be very impactful for getting reps trained. My advice is be selective which product launches you do this for because it takes reps away from selling.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

The Product Coalition

OCTOBER 28, 2019

At most early-stage startups, CEOs or founders are the product managers until they find themselves struggling to keep track of what exactly their teams are building while juggling other responsibilities like fundraising and hiring. There’s no VP of Product or anyone else with more product management experience in the company.

Startups 74

Startups User Testing Product Management Product Manager 74

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Account Managers: They serve as the lead point of contact for all customer account management matters.

Research Software 90

Research Software Feedback Software Analytic Tools Onboarding KPIs 90

ProductPlan

OCTOBER 25, 2022

Third-party research from global providers and boutique is not cheap; however, sometimes high-level forecasts or extracts get revealed in press releases or articles touting the availability of a new market sizing report. Don’t forget to mine government documents and reports for potential market sizing.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Software adoption curve. Innovators. Innovators (2.5%

Feedback Software 89

Feedback Software Research Software User Testing Onboarding KPIs 89

The Product Coalition

AUGUST 29, 2018

It is worth the extra effort to ensure that you can potentially piggy back on an overarching marketing campaign that marketing has planned… anything that can amplify your overall messaging and positioning. At a minimum, do you have a Buyer’s and User’s Persona and is it centrally available for everyone to use?

Customer Experience 68

Customer Experience Certifications Product launches Demo 68

Userpilot

NOVEMBER 9, 2023

. “Extremely satisfied”, which is the highest level of customer satisfaction, and it means that your customer couldn’t be more delighted by your products and services. The metrics to calculate your levels of customer satisfaction include retention rate , customer lifetime value, NPS , CES, CSAT, and product-market fit.

Customer Satisfaction 84

Customer Satisfaction User Testing Customer Feedback Feedback Software 84

The Product Coalition

APRIL 5, 2020

Many of these companies work with other businesses, essentially doing one or all of the following: Translating various documents from one language to another, or many other languages. Providing experts to assist clients in the design, communication and marketing of products and services in foreign markets.

Systems Review 78

Systems Review Software Review Research Software User Testing 78

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Use your documentation. When it comes to amazing customer support, a great documentation is inevitable. See your documentation as an extended customer support channel.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

ProductPlan

OCTOBER 20, 2022

Here are some common areas where product launches wade into more complex waters: Timing. Pulling off a successful product launch requires a ton of logistical coordination. But competing priorities aren’t the only issue product launches must contend with; many dependencies create a web of hurry-up-and-wait scenarios across the business.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

Pragmatic Marketing

MAY 23, 2017

Have you ever considered that good products can’t sell themselves? And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful. Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Usersnap

NOVEMBER 17, 2022

You can search within the Hubspot marketplace categories for integrations focused on productivity, marketing, finance, and customer service. With Unbounce HubSpot Integration , you receive data on who opens your messages and when so you can confidently send your messages when you know they’ll get attention.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52