Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

Research Software 94

Research Software Data Visualization User Testing Marketing 94

The Product Coalition

APRIL 3, 2019

Whatever form this takes, it should be accessible by everyone who needs it, in the form of a real-time, live document such as a Google Doc. link] What makes an effective product launch pitch? Make it part of your onboarding process for new employees or outside vendors. Well, here you go.

Product launches 60

Product launches Branding Entertainment Education 60

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. Who owns what?

Positioning 70

Positioning Weak Development Team Document Messaging 70

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 96

Feedback Software Research Software Analytic Tools Product launches 96

ProductPlan

FEBRUARY 8, 2022

And in doing so, create sustainable ways of engaging with the product team. And when your organization grows rapidly or changes its organizational structure, you likely need to develop and document your processes so new colleagues can understand how to use them or re-engineer them to reflect your current organizational reality.

Data Visualization 94

Data Visualization Reporting Tools Feedback Software Analytic Tools 94

Andrew Chen

FEBRUARY 26, 2024

But eventually, I created a more successful strategy for myself, where I would simply document what I was learning. It was with this attitude that I began to write about viral loops, growth, hacking, measuring retention, and product/market fit, and all the other concepts that came to defined my writing. Thank you!)

User Testing 123

User Testing Customer Experience Blog Events 123

Userpilot

NOVEMBER 14, 2022

Build a set of minimum viable features to satisfy the basic user needs and launch the MVP. When launching the product , consider a small-scale beta launch first. Keep track of the product-market fit and iterate to maintain it. What about product strategy? Product plan vs go-to-market (GTM) plan.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Mixpanel

JULY 24, 2023

For the first time ever, documents and spreadsheets felt live, open, and engaging. But beyond being fun, this trend was important because when collaboration is a key part of your product, you’re offering an experience that invites people to jump in and explore. Google Docs changed the way teams collaborated online. Try it for free.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 52

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $46,035/yr. Account Managers: They serve as the lead point of contact for all customer account management matters.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

AUGUST 29, 2018

The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch? Aligning your product launch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the product launch?

Customer Experience 69

Customer Experience Certifications Product launches Demo 69

Mixpanel

JULY 24, 2023

For the first time ever, documents and spreadsheets felt live, open, and engaging. But beyond being fun, this trend was important because when collaboration is a key part of your product, you’re offering an experience that invites people to jump in and explore. Google Docs changed the way teams collaborated online. Try it for free.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 40

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. customer information, document upload, and integration with email, for example).

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

MAY 5, 2022

During the concept stage, they conduct the market research, come up with the initial product idea, and promote the idea within the organization. They also orchestrate the product marketing, launch, and further product discovery and development to deliver the ultimate user experience. Conclusion.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Great success demands careful planning.

Strategy 56

Strategy Development Product launches Advertising 56

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Anatomy of a Product Launch ?.

User Testing 126

User Testing Startups Product Research Testing 126

The Product Coalition

MARCH 11, 2020

Exploration The first step after identifying the problem is to explore what solutions are available: What is already available in the market, and what is the product market fit? Market research as well as customer interviews will help you learn how others have solved similar challenges.

Product Research 79

Product Research User Testing Data Visualization Technical Advisors 79

ProductPlan

SEPTEMBER 13, 2022

Even though these product changes may only appeal to a small subset of the overall market, they can make your product the standout rockstar for those customers with a unique selling proposition. Intense loyalty leads to market dominance for that niche. Moreover, it creates a roadmap to expanding into similar segments.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Anatomy of a Product Launch ?.

User Testing 105

User Testing Startups Product Research Testing 105

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Hutwork

MAY 23, 2019

By doing this you will certainly improve your product. #5—Align 5—Align products with corporate strategies. While it’s true that product roadmaps are a strategy-type document, take note that the best product roadmaps still rely on corporate strategies at their basis. 7—Boost team productivity.

Roadmap 48

Roadmap Feedback Software Customer Feedback Vision 48

Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

The Product HQ

FEBRUARY 1, 2023

What Does A Group Product Manager Do? Within this leadership role, group product managers oversee the development of a group of products from the beginning, to its testing stages and eventual product launch onto the market. Having alignment across all product teams is vital to their success.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

MAY 13, 2021

Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

ProductPlan

MAY 4, 2020

Go in with a documented agenda, questions, and especially with an understanding of the purpose and ideal outcome of the meeting. I ended up naturally allotting more of my time than expected to calls, meetings, documentation, reading everything on Slack to keep up with all that I was missing while I was offline. Prep before meetings.

Software Review 87

Software Review Technical Review Books Messaging 87

Product Bookshelf

FEBRUARY 13, 2017

The authors outline a concept called a product manifesto which is a statement of guiding vision and principles for you and your job as a product manager. The sales and marketing functions are described in detail with recommendations on how to manage these critical relationships. Validating your product hypothesis.

Product Management 81

Product Management Product Manager Management Management 81

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Anatomy of a Product Launch ?.

User Testing 52

User Testing Startups Product Research Testing 52

ProductPlan

OCTOBER 25, 2022

Third-party research from global providers and boutique is not cheap; however, sometimes high-level forecasts or extracts get revealed in press releases or articles touting the availability of a new market sizing report. Don’t forget to mine government documents and reports for potential market sizing.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52