The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Looking at long-term goals is definitely one of the things that make any strategy hard to build, but for product strategy that is not the hardest part.

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Vision Product Strategy Strategy User Friction 104

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

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User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

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User Testing Product Marketing Marketing Customer Experience 125

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

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Education Marketing User Testing Weak Development Team 114

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

JUNE 18, 2023

The market, however, understood it differently. It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. That’s the whole reason VCs invest in startups.

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Naming User Testing Feedback Software Weak Development Team 131

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both As the VP Product at a startup, I knew I had to work hands-on, and hiring a product manager to take the load off of me would happen only when it became absolutely necessary. both in the short and long term. and during?—?the

Product Management 167

Product Management Product Manager User Testing Weak Development Team 167

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked.

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Workshop Customer Feedback Leadership User Testing 78

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Feedback Software Marketing User Testing Finance 162

Product Management University

JUNE 5, 2023

It’s hard to get stakeholders fist-pumping over things like… be the market leader execute the most payment transactions pay more employees than all other payroll systems combined to be the leading provider of… to make the best product in [category] If your product vision resembles any of the above, you won’t be feeling the love from any direction.

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Vision Product Research User Testing Customer Experience 130

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. Here are 3 such examples.

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Customer Experience Product Research User Testing Data Visualization 137

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

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User Testing Customer Experience Customer Feedback Product Strategy 168

The Product Coalition

DECEMBER 11, 2023

We were trying to catch up and close the timeline gaps SARS has created for an important tech transfer project with a Chinese startup. You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. There are many ways to crisp up your strategy.

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Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

OCTOBER 26, 2020

Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. In the evolution of a startup, the founders initially do whatever they can themselves. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?

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User Testing Definition CTO Product Research 127

The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. A generic segmentation like “startups of 50–100 people” is not good enough for two reasons.

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User Testing Customer Experience Webinar Consulting 110

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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User Testing Workshop B2B Leadership 105

Product Innovation Educators

APRIL 17, 2023

Paul acquired the breadth of experience through his leadership roles at San Francisco Bay Area startups and high-growth companies. He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. ” I want to hear it from marketing, sales, the CEO, and the CFO.

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Customer Experience Leadership Startups Engineering 95

The Product Coalition

FEBRUARY 18, 2023

Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. If you are a founder of a startup for product management tools, it’s important that you understand the large ecosystem your tool would live in. It’s no wonder there are many tools that try to resolve this. Here’s why.

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Data Visualization Customer Communications Feedback Software User Testing 136

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. How big of a potential market has it got?

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User Testing Market Research Product Research Research Software 107

The Product Coalition

JANUARY 13, 2021

Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit. Strategic product thinking is hard.

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User Testing Definition Product Marketing Marketing 118

The Product Coalition

MAY 1, 2022

about the market, the customers, the product, the business, the plans ahead? especially startups on their way to product-market fit, the ARR itself might not be important. This is part of the definition of strategy?—?it’s Strategy is hard. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Customer Experience Product Research Definition 159

The Product Coalition

MARCH 12, 2023

It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. We help them with their product strategy as well as building a strong product organization. Send this to your CEO friends so that they know how to hire the right person the right way. But hiring leaders is hard.

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User Testing Product Research Consulting Leadership 110

The Product Coalition

MARCH 19, 2023

I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there. This required a whole new level of thinking and a deep understanding of product-market fit.

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User Testing Framework B2B Document 145

The Product Coalition

MARCH 24, 2018

Photo by Denys Nevozhai on Unsplash Defining of how people will get in touch with your product is something every startup should do very early on. This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like.

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Customer Communications User Testing Education Engineering 60

The Product Coalition

SEPTEMBER 19, 2021

In my work with companies on creating the product strategy, there are often pitfalls that are easy to overlook in figuring out if the problem you are solving is a good one to solve. They take an opportunity to grow in their career, say as the CPO of a startup or as a Director in a larger company. 50 people or so?—?the

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User Testing Customer Experience Product Research Startups 142

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Marketing creates lead goals.

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Analytic Tools Customer Experience B2C Enterprise 185

Bain Public

APRIL 17, 2020

Career Development Program Details: Whether you are a Founder or part of the Product, Engineering or leadership team, you need actionable strategies and impactful techniques that drive results today. Targeted to startups, scale-ups or SMB organizations It takes place over 12 weeks, live via Google Meet.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. Chaotic flow blog focuses on SaaS marketing, SaaS sales, SaaS metrics, and cloud computing. Ready to dive in?

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Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

FEBRUARY 1, 2021

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. These can be things related to the product or the strategy?—?for for example, we are working on a plan to enter a new market?—?or

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CTO Coach Reporting Tools CTO Management 97

The Product Coalition

JANUARY 16, 2022

In startups, it is actually the company roadmap. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an actual coach quality.

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Roadmap Data Visualization Customer Experience User Testing 155

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. It can mean that within your SMB target market, some need your product more than others. That’s the first 2 A’s.

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User Testing Customer Experience B2B Reference 109

The Product Coalition

SEPTEMBER 11, 2022

We talked about my blog (I had an anonymous blog where I wrote about my life), my volunteering experience as a medical clown and working in hospitals with kids, and also about mathematics, computer science, and marketing. Working in the startup nation, many of the product leaders I coach?—?either Things are definitive.

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Nulab

AUGUST 25, 2021

from marketing and sales to product development and community building. Doing this makes it easier for you to spot gaps, work out where you can improve on what they’re doing, and develop counter-strategies instead of relying on guesswork. Analyzing their marketing efforts. Analyze their marketing efforts.

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Weak Development Team Research Software User Testing Customer Experience 86

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas.

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Research Software User Testing Analytic Tools Product Research 109

Iteratively Blog

MARCH 15, 2020

Data Elixir is one of the top newsletters in the market sharing the best articles on machine learning, data visualization, analytics, and strategy. It’s one of the ace strategies to market your brand. Ask any startup founder to recommend you a book on analytics. Download the ebook. 4 Data Elixir. 4 Datacamp.

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Data Visualization Analytic Tools Research Software Technical Review 101

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.

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User Testing Marketing Analytic Tools Customer Experience 75

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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