The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Because your customers aren’t product leaders.

Startups 78

Startups User Testing Customer Experience Roadmap 78

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

Data Visualization 132

Data Visualization Customer Communications Feedback Software User Testing 132

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

User Testing 102

User Testing Workshop B2B Leadership 102

Revulytics

OCTOBER 12, 2018

“Market problems should be defined based on multiple sources of data, not just anecdotes from visiting customer offices,” one respondent said. This year’s survey reveals that product managers spend an average of just seven hours a month talking to customers in non-sales situations.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66

ProductPlan

JANUARY 7, 2022

Customers’ needs and expectations change as well. Better to learn now how influential product leaders do it so that you can make these moves proactively. Leveraging digital analytics tools—Google Analytics, for example—to gain better insights into customer behavior and product usage. Markets and technologies change.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

The Product Coalition

MARCH 19, 2023

Level 1: Painting Within the Lines In my first official product role I joined Imperva, then still a relatively young company with ~100 employees, as the product manager of their database security product. The product was still young but already well-defined and deployed on customers’ networks.

User Testing 140

User Testing Framework B2B Document 140

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. But as a product manager your success is usually measured by certain KPIs such as engagement with the features you own or certain conversion metrics.

Strategy 137

Strategy Product Management Product Manager Management 137

The Product Coalition

JANUARY 24, 2021

For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. The problem with this approach is that it leaves a huge gap in the company’s ability to deliver on its top OKRs: the product itself. Is that realistic?

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Mock PMM Interview: Market Sizing Learn how to think about things like total ad revenue per user, per year. How many sessions are Android users engaging in every day?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

NOVEMBER 15, 2020

When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management? It was management who set the strategy anyway, so they already know it”. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Leadership 89

Leadership Definition Strategy Roadmap 89

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Under 10 Consulting

JUNE 6, 2019

In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement. The product manager can explain the client’s workflow or skill set to help the team decide which of two options is best the target persona.

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

NOVEMBER 8, 2020

Technical Debt Is a Product Issue The product manager’s job is to deliver value to customers quickly and effectively. That’s why I see the technical debt first and foremost as a product issue. Your job as a product manager is not to be the gatekeeper of the roadmap from engineering.

Customer Experience 69

Customer Experience Engineering User Testing Definition 69

The Product Coalition

MAY 9, 2021

When I talk about roadmaps with younger product leaders, I often hear things like “we don’t need one, we are agile” or “why build a roadmap when things will surely change”. The roadmap sets the strategic direction of the company, and when built right it also doesn’t have to change that frequently, despite your agility.

Agile 133

Agile Roadmap Feedback Software User Testing 133

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. When I work with the product leaders of the companies I mentor on their competitive analysis, they usually come up with a comparison table for each competitor, that includes mostly features.

User Testing 110

User Testing Customer Experience Customer Feedback Presentation 110

The Product Coalition

JUNE 28, 2020

cioruk on Unsplash You just finished working on your strategic roadmap. You invested in research, clearly outlined your assumptions, and made sure all the dots are connected. You presented it to everyone relevant and got great feedback. You completed your planning and started applying the new roadmap to the upcoming sprints.

User Testing 78

User Testing Customer Experience Leadership Product Research 78

Under 10 Consulting

JANUARY 2, 2020

I’m a fan of the “product management triad”—a product or portfolio team responsible for strategic planning, release planning, and launch planning. product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and .

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

FEBRUARY 4, 2023

Redefine Success As a product leader, your end game is different than the one you had as a product manager or even as a group leader in larger organizations. You can no longer define success as having a good product, or as satisfying sales’ or users’ needs. The product strategy plays a critical role here.

Leadership 142

Leadership User Testing Product Strategy Strategy 142

Revulytics

AUGUST 8, 2019

So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. He’s talking about what we call product management. Our #1 role is to understand the customer so well, we create a product that sells itself.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

ProductPlan

OCTOBER 26, 2021

Product professionals get paid to manage products and services. Delighting customers and creating innovative solutions for their problems dictates our priorities. But this single-minded focus on helping others often leads to a lack of focus on ourselves and our career impact in the product field. To your company?

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86

The Product Coalition

FEBRUARY 12, 2020

It could be because the market is always moving faster than we can, and we are constantly chasing it, or because to make an impact we are 100% dependant on other people (as much as I hate to admit it, even an amazing product strategy document won’t make an impact unless people adopt and implement it). Write down your to-do list.

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s the only way forward.

Framework 136

Framework User Testing Dashboard Customer Experience 136

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

JULY 5, 2020

The question you need to answer when talking to them is “what will happen (for your users, your customers, or the world) as a result of your product or service?”. Explain it to them WITHOUT explaining your product or technology. Talk about the problem and the outcome, not about the process or product.

Customer Experience 78

Customer Experience User Testing Technical Review Startups 78