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How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. As the company’s first female partner, she proudly leads the agency to deliver on its mission of trust, reason, and happiness every day.
“I am rarely bored alone; I am often bored in groups and crowds.” — Laurie Helgoe When I first started working as a Product Manager, the number of meetings on my calendar jumped from a few to a few hundred. That’s not factually true, but that’s how it felt like. Bing’s AI helped to create this illustration of me Before product, I was a designer or an engineer, so most of the work happened in a collaboration between me and my computer.
We catch up with Randeep Sidhu, former Head of Product for the NHS Covid 19 app, to find out what he’s doing now and how he succeeds in companies that have little to no knowledge of product management. If you came to #mtpcon London a couple of years ago you’ll remember Randeep Sidhu: his keynote about Read more » The post Dealing with HiPPOs and big dogs in product appeared first on Mind the Product.
Product Management Technology If you’re unfamiliar with software development, you may not have heard of Scrum. Scrum is an Agile methodology that can help teams work together more efficiently to develop products. Here’s how it works: Image Credits Scrum.org The Basics of Scrum Scrum is a framework for developing and sustaining complex products. The framework consists of Scrum teams, roles, events, artifacts, and rules.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. For example, your microwave probably has interesting features (popcorn mode, reheating, and defrosting) that make the microwave more powerful, but do you really use them all? Even worse, those extra buttons probably turn the simple task of heating up leftovers into a complicated endeavor.
What is often a subconscious act can have unexpected implications on your research. Here’s how to use body language to everyone’s advantage.
Product Feedback Step-by-step guide with examples How do you handle product ideas from customers? Here’s your complete guide. You’re a SaaS business serious about building a product your customers love. That means that you add new functionality when your customers ask for it. And that means you need a system for managing feature requests and customer feedback.
Whether good or bad, customer feedback benefits your business in many ways. Attention to user sentiment transforms your company into a customer-centric business, setting it up for continued success. In this article, you'll learn: What customer feedback is. What makes it important. Best practices to follow when collecting feedback. Let's begin!
Photo by Brett Jordan on Unsplash Product Management is a very complicated role. Sure, it has its rewards & if done well, the feeling of accomplishment can bring intense satisfaction. But, it is impossible to excel as a Product Manager from the very beginning. No matter how many articles you read, videos you watch, or mock interviews you take, you’ll definitely make mistakes when you step into the real world & deal with real products i.e. products you’ll own.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
AI is having its Cambrian explosion moment (although perhaps not its first), led by the recent developments in large language models and their popularization. OpenAI’s ChatGPT has opened the public’s imagination on what kind of problem-solving AI can do, while OpenAI’s APIs have given app developers the ability to build on top of their state-of-art models.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
The Product Advantage | Episode 01 By ADRIENNE TAN Catch the first episode of The Product Advantage hosted by Adrienne Tan and featuring Sam Askin, Chief Executive Officer at OneStop. In this series, Adrienne talks with business executives about their experiences implementing good product management practices, how they’ve transformed their organisations, and how they drive growth to provide a competitive advantage.
Vicky Boudreau is #womenleadership. She's the CEO & Founding Partner of bicom | Marketing Communication. Her new startup (previousely known as b nation) has been selected for the Zú FOCUS cohort!!! ? She surrounded herself with a great team ??? Marine Didier Laurent, William Quenneville, Sarah-Maude De Rive, Marie-Philippe Lefebvre and Phil Rivard as ✨✨✨ collaborator.
Check out these top 5 tips from Centercode on how to grow your beta program and prove its value to stakeholders. Plus, hear from product testing expert Alex Larsen on the Delta Huddle Podcast.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
How do you manage several products and the relations between them? You develop a product portfolio strategy. Learn in this article what a portfolio strategy is, its benefits and how to develop it.
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