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Trouble is brewing in product personalisation, and it starts with user feedback. Shaan Bassi, Cofounder & CEO of product analytics platform Kouo discusses the state of user personalisation and provides a solution to unlock the potential of personalisation. Read more » The post How to redefine personalisation for your users appeared first on Mind the Product.
There’s a lot of confusion when it comes to multivariate testing vs A/B testing. Are they the same? Is multivariate testing just A/B testing with more than two variants? Well, not really. That’s why we’re going to clarify their key differences, as well as give you some advice to cultivate product growth with them. TL;DR A/B tests focus on analyzing the impact of one change against a controlled group to see if the changed version performs better.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
What are funnel charts and how to use them to gain insights into user progress along their journeys? These are the main questions we discuss in the article. We also look at situations when funnel charts are most suitable, their limitations, and alternative ways of visualizing data. Let’s get right to it. TL;DR A funnel chart is a visual representation of data at different stages of a process, like the sales or onboarding process.
“The reason I’ve been able to be so financially successful is my focus has never, ever for one minute been money. The key is not to worry about being successful, but to instead work toward being significant — and the success will naturally follow. If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client.
“The reason I’ve been able to be so financially successful is my focus has never, ever for one minute been money. The key is not to worry about being successful, but to instead work toward being significant — and the success will naturally follow. If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client.
Are you struggling with segmenting onboarding messages for your customers? Not all of your customers have the same jobs to be done or are in the same stage of the customer journey. This makes it crucial to segment customers based on their common characteristics and personalize the experience for each segment. So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs.
If you don’t approach multi-team leadership as its own beast, everyone is going to suffer. Not just the ferrets. Promulgate the Objective Get on a horse and carry that flag! You’re in charge of several teams because they have something in common. You may facilitate unanimity through a well-grounded, practical, unambiguous vision statement. Careful about the vision, though.
An overview of what you can expect from the transition from UA to Google Analytics 4, if you're not a GA expert. The post What to expect about Google Analytics 4: For non-expert GA users appeared first on The Trymata blog.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
In a digital business landscape marked by rapid evolution and customer-centricity, conversion rates have emerged as a vital metric of success. They are more than just numbers or percentages. Conversion rates signify the effectiveness of your marketing strategies and the resonance of your offerings with your target audience. Your conversion rate is a clear indicator of how well you’re meeting your customers’ needs and wants.
with Dharmesh Shah In this captivating talk, Dharmesh Shah , co-founder of HubSpot, invites you to discover the highs and lows, accompanied by candid stories, of mistakes and the valuable lessons learned building one of the most successful marketing and sales software companies. Gain a unique insight into the challenges faced by entrepreneurs in the ever-evolving tech industry, all presented with humour and humility.
Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on. Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
BoS Bytes – 3 Things to Make You Smarter There’s a ton of terrible content out there. Three things I guarantee are worth your time. April Dunford has started a podcast – it’s called Pos!tioning If podcasts are your thing, you should subscribe to this! The first episode tells the story of how April accidentally fell into positioning and she explores Clayton Christensen’s Jobs To Be Done Framework and talks about how it revolutionized her approach to marketing.
Many product managers and their teams use epics as a category or container to collect user stories in the hopes of organizing their… Continue reading on Product Coalition »
Ask any VC or a founder and they will tell you the startup wisdom. Traction trumps everything. While largely true, but maybe not if you are in the early stages of building a product-led business and competing in a sales-driven-soulless category. What do I mean by ‘soul’? Having a radically different viewpoint on a traditional industry — […] The post What comes first: Product, Soul or Traction?
Ask any VC or a founder and they will tell you the startup wisdom. Traction trumps everything. While largely true, but maybe not if you are in the early stages… The post What comes first: Product, Soul or Traction? appeared first on nextbigwhat archives.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
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