Developing Your Team Purpose
Lead on Purpose
MARCH 26, 2018
Guest post by John Izzo, PhD and Jeff Vanderwielen PhD Today’s product managers wear many hats and are required to be motivators, counsellors, mentors, and enforcers.
March, 2018
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3 Simple Steps To Make Your Customer Stories 10x Better
The Secret PM Handbook
MARCH 28, 2018
How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like me, maybe you aren’t so comfortable with “storytelling.
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Be a Balanced Product Leader, Not a Feature Broker or Product Dictator
Roman Pichler
MARCH 12, 2018
Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product? One way to answer this question is to avoid unhelpful but common leadership styles. Two of these styles, feature broker and product dictator, are shown in the picture below. A feature broker is a product person who relies on others—the stakeholders, development team, management, users, or a customer—to come up with ideas and make product decisions.
Putting $125M to work for you, our customers
Intercom, Inc.
MARCH 27, 2018
We just raised $125M in a round led by Mary Meeker at Kleiner Perkins. Here’s what we’re going to do with it. 2018 is shaping up to be a massive year for the Intercom platform. Historically, we’ve spent proportionately way more on research and development than other software companies we track, and that won’t stop any time soon. This funding will go straight into building great new software at a pace you’ve yet to see from us.
Provide Real Value in Your Applications with Data and Analytics
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The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.
Career Stories and Advice on Product Management and Product Marketing
bpma ProductHub
MARCH 12, 2018
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? Are you interested in sharing your story and advice with others?
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Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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Are you a leader or a manager?
Lead on Purpose
MARCH 19, 2018
Business owners and entrepreneurs are often asked this leader vs. manager question regarding their management style. For many, these two words are synonymous; both are important for motivating people to work towards a common goal.
3 Simple Steps To Make Your Customer Stories 10x Better
The Secret PM Handbook
MARCH 28, 2018
How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like me, maybe you aren’t so comfortable with “storytelling.
How Warby Parker Makes Every Point In Its Employee Lifecycle Extraordinary
First Round Review
MARCH 1, 2018
Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture.
Start your marketing with why: Getting your story right
Intercom, Inc.
MARCH 21, 2018
No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. Companies like Amazon understand this well and are rightly famous for their “work backwards” philosophy. You start by writing the press release, to articulate how the world will see your product, and then work backwards until you get to the minimum set of technology requirements to achieve your goals
Secure SaaS Success: Embedded Finance as a Competitive Advantage
Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms
Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.
Breaking into PM
bpma ProductHub
MARCH 5, 2018
Wondering how to “crack the code” for a career in Product Management? Whether you’re a newbie in the job market or transitioning from a different role, here are some tips from seasoned Product Managers.
Stop Building for the Sake of Building
UserVoice
MARCH 12, 2018
More is better, right? The more stuff your product can do, the more markets and personas you’re satisfying. The more capabilities you have, the fewer reasons for a prospect to say no. The more functionality, the longer people will spend using it. The more things it can do, the more people will pay for it. Well, let’s not get ahead of ourselves… That might hold true for a Swiss Army.
How motivated leaders leave a legacy
Lead on Purpose
MARCH 6, 2018
The most successful companies have motivated leaders that inspire motivation at all levels of the organization. They are motivated for a real purpose, not just for money or other short-term rewards.
The Most Basic Rule of Marketing Is So Easy to Forget
Product Management University
MARCH 8, 2018
The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text. Good! You’ll get shipping notifications and tracking information via email/text.
10 Rules for Managing Apache Cassandra
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It’s no surprise that Apache Cassandra has emerged as a popular choice for organizations of all sizes seeking a powerful solution to manage their data at a scale—but with great power comes great responsibility. Due to the inherent complexity of distributed databases, this white paper will uncover the 10 rules you’ll want to know when managing Apache Cassandra.
Building Awesome Product Teams by Martin Eriksson
Mind the Product
MARCH 15, 2018
Summary: Build better product teams by hiring smart, diverse groups of people, getting out of the way, and focusing your teams on outcomes rather than outputs. It’s not About Products, it’s About People. A lot of people think that product managers need to be experts in technology, user experience and business strategy. However, normally product managers have arrived in their role through just one of these areas of work – and are picking up the others as they go along.
How to run a successful beta in 7 steps
Intercom, Inc.
MARCH 14, 2018
Prior to joining Intercom as a Product Manager, I had never run a structured beta. When it came to finally running my first one, I was surprised to find very little information online that could help me. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years.
Is MVP Dead?
bpma ProductHub
MARCH 4, 2018
Is Minimum Viable Product Dead? – By Don Stoddard . Minimum Viable Product is a widely accepted concept; so why do so many people want to declare it dead? There are numerous articles now about MVP and why it no longer works. Much of the discussion centers around the misuse and confusion of the words “minimum” and “viable.” In many ways, MVP suffers from its own popularity associated with both good and bad products.
Product Management Conferences: The Complete List (2018 Update)
Tim Herbig
MARCH 13, 2018
Product Management Conferences are a valuable opportunity to get inspiration for your daily work through new input and build a robust network. Both are incredibly important to make progress in your career as a product manager. To help you cut through the noise of all the conferences out there, I put together this comprehensive overview of the most relevant conferences out there.… Continue Reading.
How To Manage Multiple Product Teams For Successful Development & Delivery
Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager
Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives. We can think about this like conducting an orchestra, where diverse efforts are harmonized toward a unified outcome. 🎯 Proficiency in these skills empowers product managers to navigate comple
Why Product Managers Should Learn to Love Deadlines
UserVoice
MARCH 28, 2018
Introduction. Product managers and deadlines have a complicated relationship for a wide variety of reasons. We often hate them because of the constraints that they put on us, the pressure that they exert on our development teams, and the oversight (sometimes verging on micromanagement) that comes along with them. Yet we accept them as a necessary evil, an imposition of the real world on our blue sky thinking and planning that would change the world if only reality would back off for a few mome
Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven
Product Management University
MARCH 27, 2018
The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management.
Four Questions That Will Lead to Better Prioritization
Mind the Product
MARCH 28, 2018
Making sure that you and your team are working on the most important thing at any point in time is part of the fun and headache of being a product manager or a product leader. Many times looking at the backlog list or strategic priorities will just cause your eyes to glaze over as you consider the actual time and effort that those lists represent. Rik Higham had it right when he said that prioritization is more about guesstimates than being a precision art.
Understanding direct and indirect competition
Intercom, Inc.
MARCH 16, 2018
Sometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food. McDonalds and Weight Watchers are selling wildly different products, but they’re competing for the same customers.
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage
Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr
Know the World Your Product Lives in
The Product Guy
MARCH 30, 2018
Guest Post by: Peyvand Mohseni (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. You have a product; you are passionate about it, you believe in it, you want it to succeed and you want your users to benefit from its awesomeness. You better know the world in which your product lives, what it can do today, what it will need to do tomorrow, how much it is in demand and what other products do very similar things.
10 Reasons Your Product is Hurting Your Sales Team
The Product Coalition
MARCH 29, 2018
Is your B2B product easy to sell and easy to renew? My relationship with sales is one that has been the source of greatest strength and greatest friction in my career. More than once I’ve reminded myself that sales people deserve empathy too. I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean.
Why Product Managers Should Learn to Love Deadlines
UserVoice
MARCH 28, 2018
Introduction. Product managers and deadlines have a complicated relationship for a wide variety of reasons. We often hate them because of the constraints that they put on us, the pressure that they exert on our development teams, and the oversight (sometimes verging on micromanagement) that comes along with them. Yet we accept them as a necessary evil, an imposition of the real world on our blue sky thinking.
Segmenting Markets and Quantifying New Product Ideas
Product Management University
MARCH 12, 2018
Segmenting markets is the most important thing your organization can do because it answers the question, WHO are our target customers? In other words, your market segments are the basis for all critical decisions because they form the common bulls-eye that focuses all product, marketing and sales activities to common customer needs and goals. Market segmentation is especially important when quantifying new product ideas because it doesn’t force you to rely on sales forecasts or sales commi
Leading the Development of Profitable and Sustainable Products
Speaker: Jason Tanner
While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability.
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