March, 2018

Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product? One way to answer this question is to avoid unhelpful but common leadership styles.

Developing Your Team Purpose

Lead on Purpose

Guest post by John Izzo, PhD and Jeff Vanderwielen PhD Today’s product managers wear many hats and are required to be motivators, counsellors, mentors, and enforcers. It’s difficult to balance competing job priorities and some leaders do a great job … Continue reading → Leadership Purpose mentor motivator teamwork

Featured Product Management Consultant: Leslie Bixel

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues.

3 Simple Steps To Make Your Customer Stories 10x Better

The Secret PM Handbook

How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.”

Demo 212

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Is MVP Dead?

bpma ProductHub

Is Minimum Viable Product Dead? – By Don Stoddard . Minimum Viable Product is a widely accepted concept; so why do so many people want to declare it dead? There are numerous articles now about MVP and why it no longer works.

More Trending

How Warby Parker Makes Every Point In Its Employee Lifecycle Extraordinary

First Round Review

Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture. Continue reading at First Round Review »

Are you a leader or a manager?

Lead on Purpose

Business owners and entrepreneurs are often asked this leader vs. manager question regarding their management style. For many, these two words are synonymous; both are important for motivating people to work towards a common goal. Each is different, yet both … Continue reading → Leadership balance management motivation

Women in Product Management: Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services

280 Group

For our next installment of the Women in Product Management Series I interviewed Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

3 Simple Steps To Make Your Customer Stories 10x Better

The Secret PM Handbook

How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.”

Demo 212

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? Are you interested in sharing your story and advice with others? If you answered yes to any of those questions, you’ve… Career Product Management Product Marketing

Technology Transformation – Adobe Lightroom

The Product Bistro

Introduction. One of the most challenging tasks in product management is a major architecture shift of a product.

Be Expert On Market Problems

Under10 Playbook

In product management, our primary job is to be expert on market problems. That means we must spend time with customers and non-customers so we are in a position to notice problems. If we can find problems and solve them at a profit, we’ll succeed. Problems exist. We just have to find them.

How motivated leaders leave a legacy

Lead on Purpose

The most successful companies have motivated leaders that inspire motivation at all levels of the organization. They are motivated for a real purpose, not just for money or other short-term rewards. Is it possible to create an environment where great … Continue reading → Leadership Purpose accountability dedication legacy motivation passion

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Building an MVP and launching a product is actually the easy part.

The Secrets of Highly Successful Sales People: Objection Handling

The Secret PM Handbook

How to use better stories to overcome sales objections. During the sales process, the prospect may – and usually does – mention obstacles to getting the deal done. Reasons they might not want to do the deal.

Demo 115

Breaking into PM

bpma ProductHub

Wondering how to “crack the code” for a career in Product Management? Whether you’re a newbie in the job market or transitioning from a different role, here are some tips from seasoned Product Managers. Top 10 Pieces of Product Management Career Advice – By Kimberly Berls As product managers, we all have lots of questions… Product Marketing Breaking into Product Management Product Management

The book that David Ogilvy said every marketer must read

Inside Intercom

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice.

Books 111

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

What’s the difference between quantitative and qualitative research?

Userzoom

In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the key UX texts.

Every Product Needs a North Star Metric: Here’s How to Find Yours

Amplitude

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today.

Building Awesome Product Teams by Martin Eriksson

Mind the Product

Summary: Build better product teams by hiring smart, diverse groups of people, getting out of the way, and focusing your teams on outcomes rather than outputs. It’s not About Products, it’s About People.

Agile 155

Three Roles of Product Marketing

Under10 Playbook

Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

How important is it for a designer’s product manager to be on the same product team?

Spice Catalyst

It depends. Deciding depends on a clear understanding of what your customer wants to “do.” ” Historically, designers start from that point of view but don’t generally go beyond what a designer does and into the realm of what product managers are responsible for doing.

You Must Be Confident of Your Value to Win at High Prices

Pragmatic Marketing

How confident are you and your sales team that your product is worth its price? The answer to that on e question is a fantastic predictor of how much you discount your product. People that don’t believe their product is worth it have a very hard time winning at high prices.

Four psychology principles every UX designer should know

Userzoom

There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology.

UX 105

Running a help center that retains more customers

Inside Intercom

Your help center is the home of all knowledge about your product. It gives your customers the information they need to break down their learning barriers and hopefully become expert users of your product. This makes it a critical retention tool.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

Manage Conflict by Building Your Product EQ

Mind the Product

I introduced a concept called Product EQ when speaking about managing conflict at work at a recent ProductTank London.

Book Review: The Startup Playbook

Under10 Playbook

Book Review: The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans by Rajat Bhargava and Will Herman. I was sent a complimentary copy of The Startup Playbook to read and review. It’s a good introduction to product thinking for both founders and product managers.

Books 149

Looking Back to Look Forward — Understanding Retrospectives

Clever PM

There’s a tool in the Scrum toolbelt that is so utterly critical to success yet so fundamentally misunderstood by far too many development teams, Scrum Masters, and Product Owners. I’m talking, of course, about the Sprint Retrospective. I’ve seen it time and again, teams that are able to hit all the right notes in their […]. Product Management Agile Communication Culture Do's Good PM Planning PM Scrum