February, 2022

The Great Silence

The Product Coalition

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” most invariably say zero. I know this because I asked.

Why Product Owners Need Effective Scrum Masters?

Roman Pichler

Listen to this article: [link]. What the Scrum Master Should Do. While the role is discussed in many books and articles, I find that it is still not always correctly understood.

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The Good and Bad of Product Ops

Dragonboat

Is product ops a force for good or bad when developing a product-led organization? Recently, Dragonboat CEO Becky Flint sat down with Simon Hilton of the ‘Product Ops People’ podcast to discuss this in detail.

Product Manager Salary Data for 2022

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager .

What Not to Do When Onboarding Your Customer

Speaker: Jamie Bernard, Senior Product Manager and Product Management Practice Lead at Nexient, an NTT Data Company

In this webinar, you will learn principles and practices to simplify your customers' onboarding experience

How to Survive in a World of Information Overload

Nir Eyal

We live in a world of too much information, and it’s nothing less than a blessing. Throughout most of human history, access to knowledge was limited. Power equated to how much information you had access to. Kings built great libraries, and texts were rare and valuable things.

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Roadmaps: Break the rules without breaking the principles

Emily Tate

Avoid roadmaps that are timelines with lists of features by staying true to the principles of a flexible roadmap

Five Ways to Track Customer Sentiment

Apptentive

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. But where should you start? This post covers five ways to track and evaluate customer sentiment.

22 Digital Transformation Statistics for 2022

Modus Create

In October 2021, we surveyed over 1,000 senior executives in the US, with a goal to understand their digital appetite and aspirations for 2022. .

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Trailblazing Women in Product Management: Michelle Lance, Head of Product Management, Western Alliance Bank.

280 Group

For our next installment of the Women in Product Management Series I interviewed Michelle Lance: Head of Product Management, Western Alliance Bank. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management?

The Executive's Guide to Empathy-Driven ROI

In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers.

One Question to Help You Get More Done

Nir Eyal

It was 9 a.m. and Wendy, a freelance marketing consultant, knew exactly what she needed to do for the next hour: be in her office chair to write new client proposals, the most important task of her day.

Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write.

Effective communication with software engineers

Mind the Product

In today's article, Simón Muñoz shares some tips on communicating effectively with engineering teams that he has been learning throughout his career, as well as elaborating on why it's important [.]

The Five Stages of Product Adoption

Apptentive

We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product.

Process, Product, and Profitability: Everything You Need to Know

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Join us to learn how companies mitigate risks through usability testing and real-time qualitative feedback from customers to efficiently launch and develop digital products.

Disruptive Product Design, According to Jenine Lurie

The Product Coalition

Stories about how to design for maximum productivity with minimum wasted effort or expense Continue reading on Product Coalition ». disruptive-innovation ux-design ux-research product-design

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The Power of the Product Lifecycle: A Look at the 4 Key Stages of the PLC

280 Group

So, you’ve gone to market – finally! After months or potentially years of toiling in the product conception phase, determining market viability, planning and developing, and getting ready for launch, your spanking-new product is out there for all the world to see. Crack open the champagne! .

The Pursuit of ‘Flow’ Is Overrated

Nir Eyal

The idea of flow is considered by many to be the epitome of productivity. Also known as “being in the zone” or “hitting your stride,” flow captivates us with its promise of becoming so absorbed in what we’re doing that we tackle tasks effortlessly. That magical zone is great when you can find it.

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Product Management 101: Running User Testing Sessions

Userpilot

The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. Mind you, it’s actually got a search volume of over 8,000 hits per month. But did you know that “user testing” isn’t actually the correct term?

The Top 5 Business Outcomes Companies Can Achieve From Monitoring Consolidation

In this eBook, learn what the top five business outcomes are that organizations see when leveraging Datadog's end-to-end monitoring tool.

Killing product zombies: a five-step approach

Mind the Product

As product people, we find features, processes, and products that aren't functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.]

Advanced Mobile App Marketing Strategies to Improve App Store Optimization (ASO)

Apptentive

There are hundreds – if not thousands – of articles in the world covering App Store Optimization (ASO) essentials. While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO.

How to Create A Value Proposition: A Four Step Framework

The Product Coalition

A strong value proposition is a cornerstone of a product, so let’s do it right. Source: hec.edu Crafting a value proposition might be a daunting task. Let’s see how we approach this topic with a simplified, four-step framework. Step 1.

Document. Refine. Repeat! Mastering the Product Process.

280 Group

“What if?” That’s the thought behind every product innovation, from software platforms to mobile devices, food products, furniture or any consumer product y ou can imagine. It’s the spark that gives rise to innovative, ground-breaking product development. .

How Collecting and Managing the Voice of the Customer Will Strengthen Your Product

Product teams strive to incorporate customers’ needs in everything they build, but this can’t be done without clear strategy, processes, and feedback loops in place. In this eBook, you'll learn how to build a robust voice of the customer program.

To Fix Your Problems, Find the Root Cause

Nir Eyal

Do you play pool? I sure don’t. But I know enough about the game to use it as a metaphor for the hidden reasons we don’t do what we say we will. The post To Fix Your Problems, Find the Root Cause appeared first on Nir and Far. Introspection

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I Crushed the Demo and They’re Still Not Buying!

Product Management University

You knocked it out of the park. Crushed it! Solved every problem, addressed every need, handled every question or objection. The audience loved your product and espoused the benefits of using it. Then nothing happened. We’ve all been there. What gives?

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Thriving in hypergrowth – Cassidy Fein on The Product Experience

Mind the Product

While hypergrowth can be amazing, it comes with a separate set of challenges. We talked with Cassidy Fein about how to navigate this environment. [.] Read more » The post Thriving in hypergrowth – Cassidy Fein on The Product Experience appeared first on Mind the Product.

From Academia to UX: Understanding User Research Lingo

dscout People Nerds

While research is a key proponent of both areas, how it’s conducted and communicated differs widely. Here’s what you need to know to succeed in the space

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Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

3 Reasons Product Managers Make Great CEOs

The Product Coalition

It’s all about learning and practicing leadership every day! Continue reading on Product Coalition ». product-management leadership customer-success ceo

Grow your B2B Business with a Product-led Strategy [+Webinar]

280 Group

In the past 20 years, corporate buying decisions have shifted from a strictly top-down approach to one that is heavily influenced by internal users. Today’s B2B users are looking to get experience with the product they are actually buying – even before they buy or upgrade it.

Top 50 Resources on Product/Market Fit

Sachin Rekhi

The most important journey any new product goes through is finding product/market fit. Marc Andreessen, who popularized the term, defined it as: Product/market fit means being in a good market with a product that can satisfy that market.