February, 2022

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The Great Silence

The Product Coalition

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” …most invariably say zero. I know this because I asked. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently.

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Why Product Owners Need Effective Scrum Masters?

Roman Pichler

Listen to this article: [link]. What the Scrum Master Should Do. While the role is discussed in many books and articles, I find that it is still not always correctly understood. What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. So why is the role important? I view the Scrum Master as someone who takes care of process, collaboration, and organisational change issues.

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Roadmaps: Break the rules without breaking the principles

Mind the Product

Avoid roadmaps that are timelines with lists of features by staying true to the principles of a flexible roadmap.

Roadmap 416
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The Five Stages of Product Adoption

Alchemer Mobile

We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product. It is the way in which customers discover a new product, understand its purpose and value, and then continue to use it as intended.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Ask Teresa: Who’s Responsible for What in the Product Trio?

Product Talk

As a product discovery coach, I get asked a lot of questions. This makes complete sense—as people read my book, take one of my courses , go through my training , or watch one of my talks, they naturally wonder about applying the concepts of continuous discovery to their own work. They consider the ideas in the context of their own team and company. And sometimes they simply need a little further clarification and guidance in order to feel confident taking the next steps.

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Top 50 Resources on Product/Market Fit

Sachin Rekhi

The most important journey any new product goes through is finding product/market fit. Marc Andreessen, who popularized the term, defined it as: Product/market fit means being in a good market with a product that can satisfy that market. Despite sounding so simple, the majority of new products fail due to never finding this illusive fit. This fit illudes both new startups creating their very first product as it does established organizations seeking to expand their product portfolio.

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How to Create A Value Proposition: A Four Step Framework

The Product Coalition

A strong value proposition is a cornerstone of a product, so let’s do it right. Source: hec.edu Crafting a value proposition might be a daunting task. Let’s see how we approach this topic with a simplified, four-step framework. Step 1. Start With the Problem Space The first step we need to tackle when creating our value proposition is to understand our potential users and their problems.

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Effective communication with software engineers

Mind the Product

In today's article, Simón Muñoz shares some tips on communicating effectively with engineering teams that he has been learning throughout his career, as well as elaborating on why it's important [.] Read more » The post Effective communication with software engineers appeared first on Mind the Product.

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Advanced Mobile App Marketing Strategies to Improve App Store Optimization (ASO)

Alchemer Mobile

There are hundreds – if not thousands – of articles in the world covering App Store Optimization (ASO) essentials. While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. App store optimization goals. The ultimate long-term goal of ASO is to reduce the cost of acquiring new customers by making the search and decision-making process faster.

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. This is a common mistake that Teresa addressed in a Core Concepts post , saying “We’ve spent the past 30+ years asking engineers to be order takers. We’ve often shut down their ideas before they can fully explain them.

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Transform the way you share your work: Tricks from Hollywood’s publicity playbook

Intercom, Inc.

At Intercom, we believe in the power of sharing cross-functionally. Seeking feedback at various stages of a project helps avoid bottlenecks and silos, and ultimately drives business impact. Diving into a new project is an exciting challenge, but it takes time to develop context, address stakeholder needs, and meaningfully understand the problem. Without even realizing it, we begin to work with blinders on.

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Over-orchestrated: what happens when your team is too in-sync

Atlassian

Subscribe to Work Life Get stories like this in your inbox Subscribe. 5-second summary. Team cohesion is an important component of high-performing teams. Too much team cohesion can mean that individuals focus on coming to an agreement rather than finding the best idea. Encouraging a culture of healthy dissent can help prevent this – but only if team members feel psychologically safe.

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Three Wrong Reasons to Give Up on Product-led Growth

The Product Coalition

Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Don’t decide based on the wrong reasons. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days.

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Maximize Supply Chain Spend & Asset Utilization with Innovative Test Automation

Connected devices are emerging at an explosive rate exerting pressure on larger operators; however, some organizations cannot continue to purchase the latest & greatest devices without ramifications. The introduction of automated test technology drives the optimization of supply chain expenditures leveraging forward & reverse logistics paths. Adopting innovative test automation tools addresses these challenges by providing robust solutions for testing the interoperability, performance, & securit

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Killing product zombies: a five-step approach

Mind the Product

As product people, we find features, processes, and products that aren't functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.] Read more » The post Killing product zombies: a five-step approach appeared first on Mind the Product.

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How to Survive in a World of Information Overload

Nir Eyal

We live in a world of too much information, and it’s nothing less than a blessing. Throughout most of human history, access to knowledge was limited. Power equated to how much information you had access to. Kings built great libraries, and texts were rare and valuable things. Today, however, what was once scarce is abundant. We’re drowning in information.

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Calendar Reviews

Mironov Consulting

My product leader coachees and I sometimes do calendar reviews.  We look at their chock-a-block schedules, and talk about the struggle to address important things when faced with 7+ hours/day of meetings.  We often feel a lack of agency (control), where our jam-packed calendars drive us from one discussion to the next — with no time to catch our breath or complete action items from the last six meetings.

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Wellbeing coach Marilyn Suttle on curbing burnout and attrition

Intercom, Inc.

The past couple of years have been … challenging, to put it nicely. Most of us have been working remotely, isolated from friends, family, and coworkers, uncertain of what the future might bring, and it has all taken a toll on our mental health. We’re stressed, exhausted, overworked, and burned out. As a result, resignation rates have been on the rise – a record number of 4.53 million Americans quit their jobs last November, and research shows that 72% of tech employees are thinking of quitting i

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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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What does psychological safety mean, anyway?

Atlassian

Subscribe to Work Life Get stories like this in your inbox Subscribe. 5-Second summary. Psychologically safe work environments allow team members to feel that they can safely take calculated risks without fear of repercussions. A lack of psychological safety may deter people from speaking up about mistakes, knowledge gaps, or potential problems. When working remotely, you can promote psychological safety by being intentional about scheduling one-on-one meetings, asking open-ended questions, mode

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Network Product Users Aren’t Equal

The Product Coalition

Networks and other marketplace products (referring to all as networks for simplicity) are challenging because of the co-dependency between… Continue reading on Product Coalition ».

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Thriving in hypergrowth – Cassidy Fein on The Product Experience

Mind the Product

While hypergrowth can be amazing, it comes with a separate set of challenges. We talked with Cassidy Fein about how to navigate this environment. [.] Read more » The post Thriving in hypergrowth – Cassidy Fein on The Product Experience appeared first on Mind the Product.

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. You would think that a business as well established as the cosmetic business would not see a lot of disruption. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? Well, it turns out that in the cosmetics business product managers at some of the smaller firms are in the process of changing how things are done.

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Secure SaaS Success: Embedded Finance as a Competitive Advantage

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

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One Question to Help You Get More Done

Nir Eyal

It was 9 a.m. and Wendy, a freelance marketing consultant, knew exactly what she needed to do for the next hour: be in her office chair to write new client proposals, the most important task of her day. As she held her coffee mug with both hands and took a sip, a fantastic addition to the proposal entered her head. “This is going to be great!” she thought to herself.

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Security at Intercom: How our InfoSec team protects our customers’ data and trust

Intercom, Inc.

??At Intercom, we think deeply about how to deliver the safest, most secure experience possible for our customers and their customers. . As a SaaS business, Intercom is a data processor: our customers entrust us with their data, which we store and process on their behalf. From the beginning, we’ve considered customer data to be one of Intercom’s most critical assets and focused our efforts on protecting it by building strong internal security foundations for our product and infrastructure. .

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What strong teamwork looks like: 7 proven models

Atlassian

Subscribe to Work Life Get stories like this in your inbox Subscribe. 5-second summary. Creating a strong, cohesive team takes intention and planning. Researchers have been studying team dynamics for decades. There’s a significant body of knowledge about which organizational structures provide the best results given the circumstances, goals, and personalities involved in a team.

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A Growth Hacking Case: Netflix & Facebook

The Product Coalition

Photo by Austin Distel on Unsplash What is product growth? When a lead converts as an active user & regularly takes action around the core value of the product is the outcome of product growth. Further, users also impact the revenue model of the product as they stay around with product values that satisfied their needs and experience. The onset of product growth hacking The concept of growth hacking flourished primarily post dot-com bubble.

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How To Manage Multiple Product Teams For Successful Development & Delivery

Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager

Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives. We can think about this like conducting an orchestra, where diverse efforts are harmonized toward a unified outcome. 🎯 Proficiency in these skills empowers product managers to navigate comple

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Mind the Product joins Pendo

Mind the Product

We've got a big announcement and we're excited to share it. Mind the Product has a new home – we're joining Pendo! Learn about this exciting move and how it will allow us to support the continued growth and development of our product, content, events, and community. [.] Read more » The post Mind the Product joins Pendo appeared first on Mind the Product.

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How Can Product Managers Deal With Faulty Components?

The Accidental Product Manager

GM’s Product Managers Have Run Into A Battery Problem Image Credit: Frank Hebbert. So I’m willing to bet that you are pretty proud of your product. You believe that you are using your product development definition to provide your customers with a high quality product that can meet their needs better than any other product that is currently on the market.

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The Complete List of UX Research Conferences and Events in 2022

UserInterviews

A giant list of 80 upcoming conferences on UX research and design, including online, in-person, and hybrid events through 2022.

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