February, 2022

The Great Silence

The Product Coalition

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” most invariably say zero. I know this because I asked.

Why Product Owners Need Effective Scrum Masters?

Roman Pichler

Listen to this article: [link]. What the Scrum Master Should Do. While the role is discussed in many books and articles, I find that it is still not always correctly understood.

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The Good and Bad of Product Ops

Dragonboat

Is product ops a force for good or bad when developing a product-led organization? Recently, Dragonboat CEO Becky Flint sat down with Simon Hilton of the ‘Product Ops People’ podcast to discuss this in detail.

Product Manager Salary Data for 2022

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager .

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Ask Teresa: Who’s Responsible for What in the Product Trio?

Product Talk

As a product discovery coach, I get asked a lot of questions. This makes complete sense—as people read my book, take one of my courses , go through my training , or watch one of my talks, they naturally wonder about applying the concepts of continuous discovery to their own work.

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Effective communication with software engineers

Mind the Product

In today's article, Simón Muñoz shares some tips on communicating effectively with engineering teams that he has been learning throughout his career, as well as elaborating on why it's important [.]

I Crushed the Demo and They’re Still Not Buying!

Proficientz

You knocked it out of the park. Crushed it! Solved every problem, addressed every need, handled every question or objection. The audience loved your product and espoused the benefits of using it. Then nothing happened. We’ve all been there. What gives?

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Five Ways to Track Customer Sentiment

Apptentive

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. But where should you start? This post covers five ways to track and evaluate customer sentiment.

Trailblazing Women in Product Management: Michelle Lance, Head of Product Management, Western Alliance Bank.

280 Group

For our next installment of the Women in Product Management Series I interviewed Michelle Lance: Head of Product Management, Western Alliance Bank. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management?

Knowing What Products Not to Build: A Case Study With NBC Universal

Knowing what not to build is just as important as what to build when it comes to product development. Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop.

Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write.

The Pursuit of ‘Flow’ Is Overrated

Nir Eyal

The idea of flow is considered by many to be the epitome of productivity. Also known as “being in the zone” or “hitting your stride,” flow captivates us with its promise of becoming so absorbed in what we’re doing that we tackle tasks effortlessly. That magical zone is great when you can find it.

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Killing product zombies: a five-step approach

Mind the Product

As product people, we find features, processes, and products that aren't functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.]

22 Digital Transformation Statistics for 2022

Modus Create

In October 2021, we surveyed over 1,000 senior executives in the US, with a goal to understand their digital appetite and aspirations for 2022. .

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Five Stages of Product Adoption

Apptentive

We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product.

The Power of the Product Lifecycle: A Look at the 4 Key Stages of the PLC

280 Group

So, you’ve gone to market – finally! After months or potentially years of toiling in the product conception phase, determining market viability, planning and developing, and getting ready for launch, your spanking-new product is out there for all the world to see. Crack open the champagne! .

Disruptive Product Design, According to Jenine Lurie

The Product Coalition

Stories about how to design for maximum productivity with minimum wasted effort or expense Continue reading on Product Coalition ». disruptive-innovation ux-design ux-research product-design

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One Question to Help You Get More Done

Nir Eyal

It was 9 a.m. and Wendy, a freelance marketing consultant, knew exactly what she needed to do for the next hour: be in her office chair to write new client proposals, the most important task of her day.

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Roadmaps: Break the rules without breaking the principles

Mind the Product

We all know roadmaps shouldn’t be timelines with lists of features. But in many organizations, that is what executives and stakeholders want, or even require. If you can’t win the battle on roadmap structure, you can at least stay true to the principles of a flexible roadmap. [.]

See and Resolve Team Dependencies, Part 2: One Person Outside the Team

Johanna Rothman

Small-World Network. Does your organization have an enterprise architect or Chief Product Person? We create these positions to check that the teams don't try to implement something “wrong.” ” However, a single person in this position creates bottlenecks and dependencies. (A

Advanced Mobile App Marketing Strategies to Improve App Store Optimization (ASO)

Apptentive

There are hundreds – if not thousands – of articles in the world covering App Store Optimization (ASO) essentials. While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO.

Document. Refine. Repeat! Mastering the Product Process.

280 Group

“What if?” That’s the thought behind every product innovation, from software platforms to mobile devices, food products, furniture or any consumer product y ou can imagine. It’s the spark that gives rise to innovative, ground-breaking product development. .

A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

How to Create A Value Proposition: A Four Step Framework

The Product Coalition

A strong value proposition is a cornerstone of a product, so let’s do it right. Source: hec.edu Crafting a value proposition might be a daunting task. Let’s see how we approach this topic with a simplified, four-step framework. Step 1.

To Fix Your Problems, Find the Root Cause

Nir Eyal

Do you play pool? I sure don’t. But I know enough about the game to use it as a metaphor for the hidden reasons we don’t do what we say we will. The post To Fix Your Problems, Find the Root Cause appeared first on Nir and Far. Introspection

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Thriving in hypergrowth – Cassidy Fein on The Product Experience

Mind the Product

While hypergrowth can be amazing, it comes with a separate set of challenges. We talked with Cassidy Fein about how to navigate this environment. [.] Read more » The post Thriving in hypergrowth – Cassidy Fein on The Product Experience appeared first on Mind the Product.

Coaching the Coaches

svpg

This is a special note. It is intended for those people that have dedicated themselves to coaching, training and developing other product people, or may be considering making a career out of this type of work. Some of us have been fortunate to have met a truly gifted coach. Someone that genuinely cares about you. View Article. The post Coaching the Coaches appeared first on Silicon Valley Product Group. Product Culture

Product Research 201: The Intermediate Guide to De-Risking Decisions

Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!