January, 2019

Are Product Leaders Listening to Customers?

280 Group

As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback.

How great Product Managers deal with technical debt

The Product Coalition

Learn to live without fear of technical debt, and learn the best way to pay it down As a PM, tech debt is the sort of thing that constantly looms over you. It’s always there, and it follows you around like a bad penny.

Building trust with your teams

Lead on Purpose

Another key element of a successful product management organization is creating trust with your teams, the teams you work with to build your products. Creating relationships of trust sets a foundation for the work you and your teams will need … Continue reading → Leadership Product Management Trust dedication global economy partnerships products

Tips for Rewriting a Digital Product

Roman Pichler

See the Rewriting Effort as an Opportunity to Innovate.

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Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

What Does a Successful MVP Look Like?

Mind the Product

MVP is a phrase that startup people love to throw around. It’s an acronym that can be used as a weapon. Everyone believes their vision is really the Minimum Viable Product. You can use the phrase to batter your colleagues’ ideas.

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More Trending

Sales Presentation Techniques That Improve Discovery

Proficientz – Product Management University

There are many cases where salespeople are forced into giving presentations before adequate discovery has been completed. Here are a few sales presentation techniques that will yield valuable buyer motivations without formal discovery meetings.

How great Product Managers contribute to great engineering cultures

The Product Coalition

Great engineers leave when they are no longer excited by an opportunity. These engineers are in demand, they have other companies constantly knocking on their doors, pitching them exciting opportunities, as well as money, in an attempt to convince them to leave.

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism vision

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Four Keys to Successful Remote Product Management

ProductCraft

I recently moved across the country from Raleigh to Seattle. Along with my worries about whether my wine glasses would make it there in one piece, I had yet another major concern. As a product manager, would I continue to be successful while working remotely?

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Goals for 2019 – A Product Manager’s New Year’s Resolutions

Mind the Product

It’s a new year, and while the date changing on a calendar doesn’t really have some magical power, it is a nice reminder to slow down and reflect.

How To Launch A Product or Feature To Maximize Growth

Brian Balfour

Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product.

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. The Playbook: Make It More About the Buyer – Way More!

The Rise of Product Ops: the New Discipline Powering Product Excellence

ProductPlan

As product management continues to evolve, many new practices have been put in place to optimize product teams. Agile, Kanban, and similar methodologies have helped shape the landscape of product management in the 21st century. And the landscape continues to change at a rapid pace.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Developing team member skills

Lead on Purpose

As you progress on the journey of building great teams, you create the vision, build a strong foundation of trust and motivate your team to reach beyond what they thought they were capable of doing. The next step is to … Continue reading → Product Management Team Building decisions development influence Innovation Knowledge market market expert skills

The Misunderstood World of Product Growth

The Product Coalition

Growth is walking the fine line between innovation and profit, and the risks are often overlooked. Relentlessly growing a product seems like a no-brainer. The upside is obvious: more revenue, more customers, more money for research and development, and so on.

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5 Tips for Product Managers to Ensure Success on Every Project

Mind the Product

As product managers our job description is pretty simple: to make all of our software development projects succeed. In fact, I would go so far as to say any failures or successes of the team are failures or successes of product management.

Articulating Your Product Design Principles

Sachin Rekhi

Product management is fundamentally a leadership role in that you are ultimately responsible for leading a product development team to deliver a compelling product that resonates with your customers.

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Building a Stronger Product Management Organization: A Different Take on “Team”

Proficientz – Product Management University

As product management goes, so goes the rest of the organization. Here’s a different take on the team aspect of product management and how it strengthens the product management organization along with marketing, sales and customer on-boarding teams. Like the video?

Why CEOs Should Not Be Our Primary Source of Customer Input

Mironov Consulting

I work with a lot of CEOs, usually as an advocate for better product and development organizations.

The Six Best Product Management Podcasts

ProductCraft

2019 is here, and that means it’s time to dust off that podcast list and discover new things to listen to. Get off to a good start on your product management-related resolutions with our six favorite podcasts. Listen, learn, and enjoy.

Experimentation over Internal Politics: The Product Managers’ Wish List for 2019

AlphaHQ

Alpha, the on-demand user insights platform, today announced the findings from its annual Product Management Insights Report , highlighting the powerful role product managers can play in driving digital innovation — if they are supported and freed up to experiment.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Uncovering the Truth by Janice Fraser

Mind the Product

Most big companies have one thing in common with America, that they’ve been dominant for a very long time but are now struggling. They’re seeing the same challenges about how to change so they can be resilient and grow in the world as it is now.

How to Build Your Self-Confidence by Memorializing Praise and Rejection

Sachin Rekhi

I've had the opportunity to mentor a breadth of product managers through the years as well as entrepreneurs through my work as an advisor to early-stage startups. And in doing so I've spent countless hours working through product challenges, startup challenges, and everything in between.

Best Growth Strategy for Mature Products

Proficientz – Product Management University

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Here are two considerations. Market Penetration Strategy.

User Persona and Buyer Persona – What’s the difference?

Craft.io

The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time and look deeper at the difference between a `user persona` as defined in product development and UX, and `buyer persona` a term used for marketing.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Product Love Podcast: Jeff Coyle, Chief Product Officer and Co-Founder of MarketMuse

ProductCraft

This week on Product Love I sat down and talked to Jeff Coyle, the chief product officer and co-founder of MarketMuse, a platform that uses AI technology to accelerate content planning, creation, and optimization.

When to Launch? That’s the Question

Pragmatic Marketing

The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time.

Podcast: Moving Up the Career Ladder with Thor Mitchell

Mind the Product

Thor Mitchell knows his bones – he’s an ex-Google product manager (Maps and Google+ APIs) and was most recently the Chief Product Officer at Crowdcube.