Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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What to do if your product isn’t taking off

Lenny Rachitsky

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. What are my options if my product isn’t taking off?

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. demo guy! I think of demos as verbal product positioning. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

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How good is Elixir Performance?

TurnKey Labs

Disclaimer: This post about Elixir Performance was written by a ghostwriter who is not affiliated with our company. The writer has significant expertise in the field of big tech and has provided this content for informational purposes only. Our company has not reviewed, edited, or endorsed the content of this post.

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5 Product Management Trends and Predictions for 2024

airfocus

Explore the top 5 product management trends for 2024, from customer-centric approaches to AI integration, data-driven strategies, superior UX design, and the importance of up-skilling PMs.

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Harnessing Mobile-Led Growth: The Case for Mobile App Performance

In an increasingly mobile-first world, successful mobile apps have become a key driver for business growth. However, many companies still struggle to find success in the highly competitive mobile market. While many factors determine the success of a mobile app, one of the most important and often overlooked is app performance and its effect on the user experience.

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15 Product Design Tools that Help Build Successful SaaS Products

Userpilot

In the market for product design tools to support your workflows and help your team work better? A quick Google search will show you heaps of tools, and you may even experience decision fatigue trying to choose the best. In this article, we distilled it to just 15 tools, showing each product’s strengths and weaknesses. TL;DR Best product design tools for design research: Userpilot – Best for identifying user personas Google Analytics 4 – Best free tool for user journeys Hotjar

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A guide to hiring exceptional product managers: Insights from product experts

Mind the Product

In this exclusive episode of The Product Experience podcast, we bring together a diverse panel of product experts from around the world to share their invaluable insights on the essential aspects of recruiting top-notch product managers. Additionally, we delve into actionable tips for candidates seeking to distinguish themselves in the competitive landscape of the product job market.

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Project decision log: benefits and uses explained | Roadmunk

Roadmunk

Learn how incorporating a decision log into your project management process can smooth stakeholder communication and build alignment behind your choices.

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Grid Systems in Design

UX Planet

This article delves into grid systems, outlining their anatomy, types, and responsive layouts to help you in crafting consistent and cohesive designs. What it is? A grid system is a structure of columns and lines that dictates where design elements should be placed on a page. Why use it? To maintain consistency in layout, create visual hierarchy, and establish predictable design patterns.

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The Role of Tech Staffing in Accelerating Product Development

TurnKey Labs

In the tech world, speed is more than a goal; it’s a necessity. This sector moves at a breathtaking pace, where today’s breakthroughs are tomorrow’s old news. In this high-speed environment, the key to staying ahead is not just rapid development but the right team powering it.

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Embedding BI: Architectural Considerations and Technical Requirements

While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.

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How to present a tech stack

Mind the Product

This article covers how to unlock the potential of your product with strategic tech stack presentations as a technical product manager (TPM). Read more » The post How to present a tech stack appeared first on Mind the Product.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. Sure, the product is what prospects are buying in the literal sense, but with few exceptions, the biggest thing that’ll differentiate your products and your organization in the sales process is…YOU!

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Eisenhower Matrix, The Framework That Shows What’s Wrong With Frameworks

The Product Coalition

In our previous article , we presented some key basic notions related to prioritization in product development. Next, we’ll focus on specific frameworks that are often used to boost the process of prioritization. Today let’s talk about the Eisenhower matrix. A backlog is a list of tasks that a product team completes during a time period. This list is linear, and its most urgent tasks are located at the top of it.

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The engineering mindset | Will Larson (Carta, Stripe, Uber, Calm, Digg)

Lenny Rachitsky

Brought to you by DX —A platform for measuring and improving developer productivity | OneSchema —Import CSV data 10x faster | Vanta —Automate compliance. Simplify security. — Will Larson is Chief Technology Officer at Carta. Prior to joining Carta, he was the CTO at Calm and held engineering leadership roles at Stripe, Uber, and Digg.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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SUNDAY REWIND: How can you nurture a day-one mindset?

Mind the Product

In this week’s Sunday Rewind, Michael Morris offers a few tricks and tips to help you accomplish a day-one mindset and perform at your best. Read more » The post SUNDAY REWIND: How can you nurture a day-one mindset? appeared first on Mind the Product.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers.

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Can guessing your Body Fat % be a Risky UX case?

UX Planet

This is the continuation of “UX of Onboarding: PLG Series” where I do teardowns and discuss user onboarding onboaring UX. As a fitness enthusiast, I tried Asana Rebel onboarding and loved the initial visuals and personalization! It felt engaging and tailored to my needs. However, I found the body fat percentage question using a slider and illustrations (15–40%) a bit off and risky more to say.

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Business and Science Mated, and Modern Product was Born

The Product Coalition

If business answers the who, what, and where, science answers the how and when. Product answers the why in this short story.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Launching products at Meta: Neha Bansal (Product Leader)

Mind the Product

We dive into the experiences and insight of Neha Bansal, a seasoned Product Leader at Meta. In this illuminating exploration, Neha unveils the secrets behind launching products at a big tech company. Read more » The post Launching products at Meta: Neha Bansal (Product Leader) appeared first on Mind the Product.

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FinTech Onboarding: 13 Best Practices for Customer Success

Userpilot

With so many options out there for consumers, the FinTech onboarding process is crucial for any FinTech company looking to set itself apart. As with every digital product, the first few minutes on your app will determine whether the user sticks with it or abandons it. A seamless onboarding experience , thus, creates the right first impression, setting you up for success.

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GPT Store is a UX disaster

UX Planet

OpenAI recently released a long-awaited store for GPTs. Now, ChatGPT Plus subscribers can access a collection of GPTs created by different users. In this article, I want to review the downsides of the current version of the store. This review is also available in a video format: [link] GPTs home page When we navigate to the Explore GPTs section, we will see a page that invites us to discover GPTs that suit our needs.

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How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs)

Lenny Rachitsky

Brought to you by Teal —Your personal career growth platform | Vanta —Automate compliance. Simplify security | Ahrefs —Improve your website’s SEO for free — Sam Schillace is deputy CTO and corporate vice president at Microsoft. Prior to working at Microsoft, Sam started a company called Writely, which was acquired by Google and became the foundation of what today is Google Docs.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What product teams can learn from InVision

Mind the Product

With InVision shutting up shop by the end of this year, we reflect on what went wrong at the UX design and software company. Read more » The post What product teams can learn from InVision appeared first on Mind the Product.

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User Research: What Is It and How to Do It in SaaS

Userpilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research. A detailed 5-step process for conducting effective research.

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Persona: User-Centric Product Design

UX Planet

A case study for mobile-web app development. Persona: A poster displaying the profile of a woman set against a background featuring the word ‘PERSONA.’ Portions of the text are obscured. Sharing my insights from a case study that delved into user research to revolutionize my approach to product development. My focus was on understanding users deeply, utilizing personas, user journey maps, and the SCAMPER method to drive innovation and user-centric design.

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The Exciting Future of Cyber Physical Products

Gocious Blog

Innovation in technology and product development is the key driver of progress in today's fast-paced world. It involves creating and implementing new ideas, processes, and products to improve efficiency, solve problems, and meet the evolving needs of society. From artificial intelligence (AI) and renewable energy to smart devices and biotechnology, product development innovation impacts nearly every aspect of our lives.

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How to Leverage AI for Actionable Insights in BI, Data, and Analytics

In the rapidly-evolving world of embedded analytics and business intelligence, one important question has emerged at the forefront: How can you leverage artificial intelligence (AI) to enhance your application’s analytics capabilities? Imagine having an AI tool that answers your user’s questions with a deep understanding of the context in their business and applications, nuances of their industry, and unique challenges they face.

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Taking a 360 degree approach to roadmaps

Mind the Product

How to optimise your B2B product roadmap with a 360-degree approach, merging customer feedback, internal stakeholder insights, and market trends. Read more » The post Taking a 360 degree approach to roadmaps appeared first on Mind the Product.

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How to Use Single Ease Question (SEQ) to Measure Usability

Userpilot

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? The Single Ease Question (SEQ) can be your key to understanding usability. It’s an easy way to gain a simple version of the truth, cut through data, highlight problematic spots, and identify areas that could be made more user-friendly.

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The Truth About UX Bootcamps: A Designer Factory That Sells Dreams Like Expensive Candy

UX Planet

Should you do a UX Bootcamp? Spoiler alert: No. Get the reasons from a Bootcamp survivor. Bootcamps are not what they present to be. I graduated in May 2022 from the UX/UI Design Bootcamp at Ironhack in Berlin. These are my honest experiences about the Bootcamp and the time after. When I’m in a job interview, I try to casually mention that I completed the Ironhack Bootcamp.

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