Sat.Jun 01, 2019 - Fri.Jun 07, 2019

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Sticky from the Start: How to Create Products that Stick

ProductPlan

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Should Product Roadmaps Have Dates?

Roman Pichler

What Product Roadmaps Are (in a Nutshell). To start with, let’s briefly recap what a product roadmap is. I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. I find it helpful to use the product roadmap so that it connects the overall product strategy with the product backlog, as shown in the picture below.

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Fast vs. Excellent – The Myth of the MVP (Minimum Viable Product)

Sequent Learning

A while ago, I watched a newscast on the BBC. Two guests were members of a military marching band. A video showed the marching band in full dress, as well as a glimpse of what they did during physical military training. In the interview, they spoke about their military discipline and how the training is reflected both in their excellent work as soldiers, and in how they practice and perfect their music and marching.

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The Top Mobile In-app Feedback Tools of 2019

Alchemer Mobile

If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app. Where do you start? What tools do you use? How do you manage all of that data?

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Evolving your Product Management career ladder

Intercom, Inc.

Product Management is an elusive craft. We all think we know what we’re talking about, but when it comes down to it, the difference between great, good and not quite good enough can be pretty slippery. And what makes this even harder is that, because PMs own so few clear deliverables (such as code or designs), it can be tricky to pinpoint what exact impact a PM had on a team.

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Your Product Assumptions Are Probably Wrong

The Product Guy

Users are ‘divinely discontent’ and their preferences and expectations are a moving target. If you’re hypotheses are based on outdated research reports or media headlines, you’re probably making the wrong decisions. I’ll provide data to prove that. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.

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Are Product Managers Becoming Too Technical?

Product Management University

Product managers with technical backgrounds have steadily increased over the years. Is this good or bad for the product management professions? It begs a lot of questions in which a yes or a no answer is entirely appropriate. Here are a few that come to mind. The Playbook: Is the transition into product management longer and more challenging if you’re technical than if you come from a customer-facing role?

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Why sales and marketing are the key to your roadmap success

Intercom, Inc.

Product managers have the onus to be deeply attentive listeners. We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. It’s a game of endless Bayesian inference with an overwhelming amount of directions. We are constantly reevaluating if the choices we’ve made for the product are the right ones as new information becomes available.

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Empowered Product Teams by Marty Cagan

Mind the Product

At this year’s MTP Engage conference in Hamburg I had the pleasure to introduce my personal product management idol Marty Cagan to our audience. He spoke about one of his favourite topics: empowered teams. He started by asking the question why more companies don’t truly empower their teams – because everybody knows that empowered teams are more successful.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Dear Product Manager, Always Be Prepared

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Why startups are hard — the math of venture capital returns tells the story

Andrew Chen

Dear readers, I’m happy to announce I’ve completed my first year in my new role at a16z, and it’s been a blast! I will write more about it coming up, but in the meantime, it’s very timely that my colleague Scott Kupor has written a new book, Secrets of Sand Hill Road , with the fun subtitle “Venture capital and how to get it.” I’ve had the pleasure of reading ahead of its release, and as expected, it’s excellent, and provides a detailed guide and fantastic in depth info on everything you’d want

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Rebuilding Intercom’s homepage with a new CMS

Intercom, Inc.

Last week, we launched the new Intercom.com and shared the process and thought behind our new design. In addition to the new brand direction, we also made many changes on the development side, which I detailed in this Twitter thread. I was the tech lead on this project, on Team Web! Our new marketing site has lots of goodies from the development side of things that I'm excited to talk about.

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Three Simple Ways to Make Product Prioritisation Easier

Mind the Product

The great thing about technology is that anything is possible. But when anything is possible, how do you decide what to do? And, arguably more importantly, how do you decide what not to do? Every one of my clients struggles with this paradox of choice. Whether a small or large charity, Seed, Series A funded, or mature startup, deciding what to build is hard.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Connecting to Success

The Product Guy

Enjoying a good talk can be the first step in truly effective product management. Watch and learn more from product management expert, Mihaela Draghici.

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How to Use Psychographics in Digital Marketing

AB Tasty

Want to create more personalized, more effective digital campaigns? Adding psychographic data to your marketing mix is one way to drive home your message. This article was originally posted on AB Tasty as How to Use Psychographics in Digital Marketing.

Marketing 105
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Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively

First Round Review

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.

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How Netflix Built an Innovative Culture by Gibson Biddle

Mind the Product

A fish swims along, passes another fish and shouts: “How’s the water?” The other fish looks at him and asks: “What the heck is water?”. This story illustrates how difficult it is to describe something we navigate every day, that defines what is possible, and in certain cases, enables us to do the impossible. In this talk, I do my best to describe what culture is and why it is so important as companies grow.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Product Management: Dreams, Heartaches and the Great Indian Reality

NextBigWhat

A whole bunch of newbie product managers and wannabe PMs are a victim of content marketing. They’ve imagined a discipline/role that is not practical. Their world view is based on the… The post Product Management: Dreams, Heartaches and the Great Indian Reality appeared first on NextBigWhat.

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How to use betas to launch killer products

Mixpanel

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. Amazon’s customer obsession principle. Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust.

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Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively

First Round Review

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.

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Killing Zombies – Lisa Long on The Product Experience

Mind the Product

Ash Williams ( Evil Dead ); Columbus, Tallahassee, Wichita and Little Rock ( Zombieland ); Shaun ( Shaun of the Dead ); Alice ( Resident Evil ); Lisa Long ( ProductTank ). All have killed zombies, and entertained us as they did so… but only Lisa did so on stage at London’s ProductTank, giving us practical advice on how to kill off zombie features and products – and why it’s absolutely necessary to do so.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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TEI 232: Using product roadmaps correctly, Part 3 (Portfolio Management) – with Bruce McCarthy

Product Innovation Educators

Mapping current products, future ideas, and quick experiments as product managers. Product roadmaps are one of the best-known tools and also the most misused by product managers. We have talked twice before with Bruce McCarthy, co-author of the book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty , to learn how to make roadmaps work for us instead of against us.

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Soma Ray & Stephanie Agotborde from Booking.com on ‘Making UX Research a Team Sport’

Userzoom

UX researchers, Soma Ray & Stephanie Agotborde, describe how they created the ultimate UX super-team at Booking.com. In the following video and transcript of their talk at BetterUX London 2019 , Soma and Stephanie discuss their belief that research is a team sport, rather than a monolithic process that sits in isolation. And also how, through the coaching of others and democratizing user research throughout the company, Soma and Stephanie massively scaled the number of user needs and pain po

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Why We Build Prototypes and How to Choose a Prototyping Tool to Speed Up You Work

UX Studio

Why do we make prototypes? To test something we are working on. If we start prototyping right at the beginning of the design process, we can instantly gather feedback and reap the rewards. Want to know how to do it right and what kind of tools you can use instantly? In this article, I will guide you behind the idea of prototyping and show you some tips and tricks along the way to use it effectively.

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Data Science and Digital Businesses by Ali Gulez

Mind the Product

Machine learning data products can create significant value for businesses and their customers. For example, data products can enable customers to engage with more relevant content, facilitating and supporting repeat custom to the business. In this ProductTank London talk Ali Gulez discusses the critical intersection of data products and digital businesses, sharing his knowledge of machine learning models through his experiences with Trainline.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr