Sat.Jun 01, 2019 - Fri.Jun 07, 2019

Sticky from the Start: How to Create Products that Stick

ProductPlan

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Should Product Roadmaps Have Dates?

Roman Pichler

What Product Roadmaps Are (in a Nutshell). To start with, let’s briefly recap what a product roadmap is. I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months.

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Fast vs. Excellent – The Myth of the MVP (Minimum Viable Product)

Sequent Learning

A while ago, I watched a newscast on the BBC. Two guests were members of a military marching band. A video showed the marching band in full dress, as well as a glimpse of what they did during physical military training. In the interview, they spoke about their military discipline and how the training is reflected both in their excellent work as soldiers, and in how they practice and perfect their music and marching. Discipline and excellence. .

Empowered Product Teams by Marty Cagan

Mind the Product

At this year’s MTP Engage conference in Hamburg I had the pleasure to introduce my personal product management idol Marty Cagan to our audience. He spoke about one of his favourite topics: empowered teams.

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How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfil, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

Product Success Management Issues – Hans-Bernd Kittlaus – Episode – PSMI008

Spice Catalyst

Here is another episode of our podcast series “Product Success Management Issues”.

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How to Use Psychographics in Digital Marketing

AB Tasty

Want to create more personalized, more effective digital campaigns? Adding psychographic data to your marketing mix is one way to drive home your message. This article was originally posted on AB Tasty as How to Use Psychographics in Digital Marketing. Conversion Optimization Personalization

What’s in the DNA of Product People?

Mind the Product

I think there’s nothing better than talking to product people – they are my kind of people. The reason I say this is because product people put their hands up to serve right in the center of organisations where the competing pressures of business, technology, and the customer intersect.

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Product Success Management Issues – Albert Cheng – Episode – PSMI009

Spice Catalyst

Here is the final episode of our podcast series “Product Success Management Issues”. In this episode, we are featuring Albert Cheng, Director of Product at SoFi.

Evolving your Product Management career ladder

Inside Intercom

Product Management is an elusive craft. We all think we know what we’re talking about, but when it comes down to it, the difference between great, good and not quite good enough can be pretty slippery.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Everything You Need to Know About Refs in React

Modus Create

The React API is fairly simple , even though it has been growing bigger. With recent features such as Context and Hooks, the whole ecosystem has become more complete. Yet, some concepts are usually a source of struggle for beginners and even experienced developers. One of them is the Refs API.

Three Simple Ways to Make Product Prioritisation Easier

Mind the Product

The great thing about technology is that anything is possible. But when anything is possible, how do you decide what to do? And, arguably more importantly, how do you decide what not to do? Every one of my clients struggles with this paradox of choice.

Soma Ray & Stephanie Agotborde from Booking.com on ‘Making UX Research a Team Sport’

Userzoom

UX researchers, Soma Ray & Stephanie Agotborde, describe how they created the ultimate UX super-team at Booking.com.

UX 105

Product Management: Dreams, Heartaches and the Great Indian Reality

NextBigWhat

A whole bunch of newbie product managers and wannabe PMs are a victim of content marketing. They’ve imagined a discipline/role that is not practical.

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

How to use betas to launch killer products

Mixpanel

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. Amazon’s customer obsession principle.

Killing Zombies – Lisa Long on The Product Experience

Mind the Product

Ash Williams ( Evil Dead ); Columbus, Tallahassee, Wichita and Little Rock ( Zombieland ); Shaun ( Shaun of the Dead ); Alice ( Resident Evil ); Lisa Long ( ProductTank ).

TEI 232: Using product roadmaps correctly, Part 3 (Portfolio Management) – with Bruce McCarthy

Product Innovation Educators

Mapping current products, future ideas, and quick experiments as product managers. Product roadmaps are one of the best-known tools and also the most misused by product managers.

The Top Mobile In-app Feedback Tools of 2019

Apptentive

If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app.

Events 100

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Why We Build Prototypes and How to Choose a Prototyping Tool to Speed Up You Work

UX Studio

Why do we make prototypes? To test something we are working on. If we start prototyping right at the beginning of the design process, we can instantly gather feedback and reap the rewards. Want to know how to do it right and what kind of tools you can use instantly?

How Netflix Built an Innovative Culture by Gibson Biddle

Mind the Product

A fish swims along, passes another fish and shouts: “How’s the water?” The other fish looks at him and asks: “What the heck is water?”.

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Inside Intercom

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. Just this week, we announced a new group of apps that users can add to the Intercom Inbox to provide faster and deeper customer interactions.

Data in the News: How Big Data Can Make Food Safer to Eat

Indicative

The interconnectivity of tech devices and their capacity to process data continues to improve. In fact, Foreign Affairs Magazine notes that more than 98% of all stored information in the world today is digital.

Build vs Buy: 10 Hidden Costs of Building Analytics with UI Components

Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.

Three Tools for Data-Driven Product Management

ProductCraft

As a product manager, I deal with three important challenges: Increasing user adoption. Did you know that up to 80% of all features go unused? Part of a product manager’s job is to make sure that users actually adopt the features built for them. Acquiring new users.

Making World Product Day a Day to Remember

Mind the Product

Last month, we celebrated the second annual World Product Day, uniting product people around the world for a day of reflecting on our craft.

Events 155

Why sales and marketing are the key to your roadmap success

Inside Intercom

Product managers have the onus to be deeply attentive listeners. We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap.

Is Scrum Agile Enough?

Ask Benny

Agile 95

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.