Sat.Jun 01, 2019 - Fri.Jun 07, 2019

Sticky from the Start: How to Create Products that Stick

ProductPlan

“Stickiness” isn’t always a good thing—but when it comes to products, we generally prefer users stick around and keep using them. Creating a sticky product experience means recurring revenue and more time to win over new customers instead of trying to convince existing ones not to abandon ship.

Should Product Roadmaps Have Dates?

Roman Pichler

What Product Roadmaps Are (in a Nutshell). To start with, let’s briefly recap what a product roadmap is. I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months.

Fast vs. Excellent – The Myth of the MVP (Minimum Viable Product)

Sequent Learning

A while ago, I watched a newscast on the BBC. Two guests were members of a military marching band. A video showed the marching band in full dress, as well as a glimpse of what they did during physical military training. In the interview, they spoke about their military discipline and how the training is reflected both in their excellent work as soldiers, and in how they practice and perfect their music and marching. Discipline and excellence. .

Empowered Product Teams by Marty Cagan

Mind the Product

At this year’s MTP Engage conference in Hamburg I had the pleasure to introduce my personal product management idol Marty Cagan to our audience. He spoke about one of his favourite topics: empowered teams.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Product Success Management Issues – Hans-Bernd Kittlaus – Episode – PSMI008

Spice Catalyst

Here is another episode of our podcast series “Product Success Management Issues”.

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Product Managers Deal With The Challenge Of Cup Holders

The Accidental Product Manager

Can a car ever have too many cup holders? Image Credit: Michael Sheehan. So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go?

What’s in the DNA of Product People?

Mind the Product

I think there’s nothing better than talking to product people – they are my kind of people. The reason I say this is because product people put their hands up to serve right in the center of organisations where the competing pressures of business, technology, and the customer intersect.

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Product Success Management Issues – Albert Cheng – Episode – PSMI009

Spice Catalyst

Here is the final episode of our podcast series “Product Success Management Issues”. In this episode, we are featuring Albert Cheng, Director of Product at SoFi.

Improve SaaS Feature Adoption With These 3 Quick Wins

Userpilot

Feature adoption is critical to the success of any SaaS product. As a PM, the last thing you want is for your users to completely ignore the features you’ve been slaving over the past few months. But it’s actually even more important than that.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

How to Use Psychographics in Digital Marketing

AB Tasty

Want to create more personalized, more effective digital campaigns? Adding psychographic data to your marketing mix is one way to drive home your message. This article was originally posted on AB Tasty as How to Use Psychographics in Digital Marketing. Conversion Optimization Personalization

Three Simple Ways to Make Product Prioritisation Easier

Mind the Product

The great thing about technology is that anything is possible. But when anything is possible, how do you decide what to do? And, arguably more importantly, how do you decide what not to do? Every one of my clients struggles with this paradox of choice.

Product Management: Dreams, Heartaches and the Great Indian Reality

NextBigWhat

A whole bunch of newbie product managers and wannabe PMs are a victim of content marketing. They’ve imagined a discipline/role that is not practical.

Evolving your Product Management career ladder

Inside Intercom

Product Management is an elusive craft. We all think we know what we’re talking about, but when it comes down to it, the difference between great, good and not quite good enough can be pretty slippery.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How to use betas to launch killer products

Mixpanel

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. Amazon’s customer obsession principle.

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How Netflix Built an Innovative Culture by Gibson Biddle

Mind the Product

A fish swims along, passes another fish and shouts: “How’s the water?” The other fish looks at him and asks: “What the heck is water?”.

Three Tools for Data-Driven Product Management

ProductCraft

As a product manager, I deal with three important challenges: Increasing user adoption. Did you know that up to 80% of all features go unused? Part of a product manager’s job is to make sure that users actually adopt the features built for them. Acquiring new users.

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Inside Intercom

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. Just this week, we announced a new group of apps that users can add to the Intercom Inbox to provide faster and deeper customer interactions.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Everything You Need to Know About Refs in React

Modus Create

The React API is fairly simple , even though it has been growing bigger. With recent features such as Context and Hooks, the whole ecosystem has become more complete. Yet, some concepts are usually a source of struggle for beginners and even experienced developers. One of them is the Refs API.

Killing Zombies – Lisa Long on The Product Experience

Mind the Product

Ash Williams ( Evil Dead ); Columbus, Tallahassee, Wichita and Little Rock ( Zombieland ); Shaun ( Shaun of the Dead ); Alice ( Resident Evil ); Lisa Long ( ProductTank ).

Soma Ray & Stephanie Agotborde from Booking.com on ‘Making UX Research a Team Sport’

Userzoom

UX researchers, Soma Ray & Stephanie Agotborde, describe how they created the ultimate UX super-team at Booking.com.

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Why sales and marketing are the key to your roadmap success

Inside Intercom

Product managers have the onus to be deeply attentive listeners. We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Using CSV files

CardBoard

How to import/export CSV files in CardBoard. CardBoard supports CSV files. CSV files are intended to be CardBoard back up files that you can easily access as you transfer to new communities or accounts. Importing CSV files into CardBoard are for files that have been exported from CardBoard.

Lean, Agile, & Design Thinking by Jeff Gothelf

Mind the Product

Good product development practices are supposed to be built upon alignment and shared understanding, Jeff Gothelf, Author of Sense & Respond tells us at #mtpcon Singapore. But often, organisations end up looking a lot like that painting in the classic scene from the movie Goodfellas : One dog’s going one way, the other dog’s going the other way, and this guy is saying ‘Hey, what do you want from me?’ Joe Pesci, Goodfellas.

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Data in the News: A Win for User Privacy, a Setback for Business Analytics and Personalization

Indicative

Cookies have always been included in digital security and privacy debates so it shouldn’t come as a surprise that Apple and Google continue to create and reinforce policies for web browser cookies to find the right balance between privacy and business.

TEI 232: Using product roadmaps correctly, Part 3 (Portfolio Management) – with Bruce McCarthy

Product Innovation Educators

Mapping current products, future ideas, and quick experiments as product managers. Product roadmaps are one of the best-known tools and also the most misused by product managers.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Product Love Podcast: Ryan Powell, Senior Product Manager at Sproutsocial

ProductCraft

Can product managers also be storytellers? Various archetypes have been used to describe PMs, and Ryan Powell thinks this one works, too. And he’s right. Product managers are the ones empathizing with customer problems and weaving them into stories that drive product decisions.

Making World Product Day a Day to Remember

Mind the Product

Last month, we celebrated the second annual World Product Day, uniting product people around the world for a day of reflecting on our craft.

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Data in the News: How Big Data Can Make Food Safer to Eat

Indicative

The interconnectivity of tech devices and their capacity to process data continues to improve. In fact, Foreign Affairs Magazine notes that more than 98% of all stored information in the world today is digital.