Sat.May 04, 2019 - Fri.May 10, 2019

Product adoption: how to get customers to embrace your product

Inside Intercom

All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. The sad truth is your potential customers are probably more comfortable staying where they are rather than taking a chance on something new.

Are Your Product Leaders Good Enough?

BrainMates

Photo by Kyle Glenn on Unsplash. Long before I started Brainmates, my colleagues and I used to joke that the people who were promoted at a large company where I worked, were those who were terrible at their jobs.

Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too. In November 2017, Gartner released a report stating that 60% of big data projects fail.

Are North Star Metrics Leading You Astray?

ProductPlan

Alignment is essential for any organization and a challenge that many grapple with regularly. Ensuring everyone is striving toward the same strategic goals while still working and thinking independently isn’t easy, particularly when the organization is broken out into separate teams. How can specialization and product-level focus marry up with the overlying objectives the company has defined and is measuring itself against?

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Developing high-performance product teams

Lead on Purpose

It’s difficult (if not impossible) to quantify what it takes to develop a productive and successful product team. Every product is unique, and every company does things differently.

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BPMA 2nd Annual Career Fair a Big Hit!

bpma ProductHub

by Ashima Dua – On March 27th, BPMA held its second annual career fair at WeWork Central Square (located at 625 Massachusetts Ave, Cambridge MA). The evening was a packed house of companies and job seekers meeting each other, networking and learning more about the Product scene in Boston!

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The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better.

Continuous Product Discovery is for Everyone [Case Study]

Product Talk

When I write or speak about continuous discovery , I worry that people are enamored with this way of working, but aren’t doing the work to put it into practice. It’s easy to read about a continuous discovery habit and think, “That could never work for my team. Our industry is too old.

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Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness Copy

Nir Eyal

test The post Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness Copy appeared first on Nir and Far. Introspection

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too. In November 2017, Gartner released a report stating that 60% of big data projects fail.

Internal Product Development by Lucia Adams

Mind the Product

Developing influence across an organisation allows you to drive products – and transformation – forward.

What Can Store Credit Card Product Managers Do To Remain Viable?

The Accidental Product Manager

Store credit cards are declining, what’s a product manager to do? Image Credit: Mike Mozart. So if I was to take a look inside of your purse or wallet right now, what would I find?

Product Love Podcast: Hannah Chaplin, CEO of Receptive

ProductCraft

This week on Product Love, I sat down with Hannah Chaplin, the CEO of Receptive. Receptive is the leader in product demand intelligence, which enables companies to make data-driven product decisions by translating demand from customers, internal teams, and the market into actionable insights.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Web Design Inspiration in 2019: Where to Search for Ideas If You are Stuck?

UX Studio

Working as a web designer requires a lot of creativity, skills, constant personal and professional development.

What can Non-Product People Learn From Product People?

Mind the Product

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices.

Go with the Flow: How to easily measure and improve user flows

The Product Coalition

It’s not the destination, it’s the journey. This is especially true when it comes to mobile apps. Yes, you might often be measured by the “destination” (mobile KPIs) but that’s not to say that the journey is any less important.

Five Things Never to Include on Your Customer-Facing Product Roadmap

ProductCraft

Want to inject some energy into a dull product team meeting? Ask for opinions about whether or not your company should develop a customer-facing product roadmap. That’ll get people perked up and talking. But it could also get them shouting, maybe even hurtling obscenities.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

5 Different Perspectives on Audience Segmentation (Part 2)

AB Tasty

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments (part 2). This article was originally posted on AB Tasty as 5 Different Perspectives on Audience Segmentation (Part 2). Personalization

Leading Product Teams in Asia by Kenneth Chin

Mind the Product

Throughout his long career, Kenneth Chin, now the Chief Product Officer for Seek Asia, has worked with and led product teams around the world, including the US, UK, Australia, and across Asia.

How To Organize Marketing In Messengers

The Product Coalition

Messengers are so popular today that almost a quarter of the world’s population uses them daily. According to Google, 65 percent of clients prefer messaging to companies and not ringing them up, another good reason for using the channel.

3 Useful Analytics Hacks for Mobile Product Managers

ProductPlan

Product managers are also problem managers. Crashes after a new version launch? It happens. Users dropping off after initial download? That happens too. Rather than waiting for problems to arise in aggregate and then fixing them, you can take a proactive approach.

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Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Customize your user onboarding with these 11 onboarding tools

Inside Intercom

With the release of Product Tours , our new feature for building interactive guided flows, all the critical capabilities you need for onboarding new users are now available in a single platform, Intercom.

Solving the Distributed Team Working Challenge: A ProductCamp London Discussion

Mind the Product

Last month I was one of more than 200 product people who got together for this year’s ProductCamp London. To make the most out of my first time, I proposed and ran three sessions.

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April 2019 Product Update

Indicative

We’ve launched some features that we think you’ll love! Take a look at our April product updates: Drop-Down Query Builder. Analyze & Visualize in New Ways. Smarter & More Flexible Search. and product enhancements! At Indicative we value our customers’ feedback.

Choosing product metrics that matter

Mixpanel

I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies and improving data-informed decision making. One of the most common questions I receive is, “what are the right metrics to measure?”

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Why opinions aren’t optional in content marketing

Inside Intercom

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content.

The Most Common Marketing KPI Mistakes

Pragmatic Marketing

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target customers, even with small budgets. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools. These tools help marketing managers collect valuable data about their marketing campaigns for better decision making.

Python Automation Testing: Pytest-BDD and Python3 – The How To You Need

Modus Create

This is part of the Python Automation Testing blog series. You can review the code from this article on the Python Automation Git repo. A while back I started working on an Automation Project using Python. Due to some environment constraints I got stuck with Python 2.7.6