Sat.May 04, 2019 - Fri.May 10, 2019

Product adoption: how to get customers to embrace your product

Inside Intercom

All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. The sad truth is your potential customers are probably more comfortable staying where they are rather than taking a chance on something new.

Are Your Product Leaders Good Enough?

BrainMates

Photo by Kyle Glenn on Unsplash. Long before I started Brainmates, my colleagues and I used to joke that the people who were promoted at a large company where I worked, were those who were terrible at their jobs.

Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too. In November 2017, Gartner released a report stating that 60% of big data projects fail.

Are North Star Metrics Leading You Astray?

ProductPlan

Support. Sign In. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

Developing high-performance product teams

Lead on Purpose

It’s difficult (if not impossible) to quantify what it takes to develop a productive and successful product team. Every product is unique, and every company does things differently.

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The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better.

Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness

Nir Eyal

The post Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness appeared first on Nir and Far. Introspection

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Continuous Product Discovery is for Everyone [Case Study]

Product Talk

When I write or speak about continuous discovery , I worry that people are enamored with this way of working, but aren’t doing the work to put it into practice. It’s easy to read about a continuous discovery habit and think, “That could never work for my team. Our industry is too old.

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James Barley, Head of UX Research at Auto Trader, on ‘UX Research for the Masses’ [Video]

Userzoom

Head of UX Research, James Barley, showcases how he’s worked to democratize research at Auto Trader over the last couple of years, by making it more visible and understandable throughout the whole business.

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

What can Non-Product People Learn From Product People?

Mind the Product

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices.

Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness Copy

Nir Eyal

test The post Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness Copy appeared first on Nir and Far. Introspection

Five Things Never to Include on Your Customer-Facing Product Roadmap

ProductCraft

Want to inject some energy into a dull product team meeting? Ask for opinions about whether or not your company should develop a customer-facing product roadmap. That’ll get people perked up and talking. But it could also get them shouting, maybe even hurtling obscenities.

Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too. In November 2017, Gartner released a report stating that 60% of big data projects fail.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Internal Product Development by Lucia Adams

Mind the Product

Developing influence across an organisation allows you to drive products – and transformation – forward.

How GoJek Built A Decacorn With Less Than 300 Engineers! [Sidu Ponnappa]

NextBigWhat

It’s not everyday that you hear of companies reaching unicorn stage with just.70 engineers. And decacorn (i.e. valued at $10Bn+) with just 300 engineers! At UnPluggd Conf 2019, GOJEK India’s… The post How GoJek Built A Decacorn With Less Than 300 Engineers!

What Can Store Credit Card Product Managers Do To Remain Viable?

The Accidental Product Manager

Store credit cards are declining, what’s a product manager to do? Image Credit: Mike Mozart. So if I was to take a look inside of your purse or wallet right now, what would I find?

Product Love Podcast: Hannah Chaplin, CEO of Receptive

ProductCraft

This week on Product Love, I sat down with Hannah Chaplin, the CEO of Receptive. Receptive is the leader in product demand intelligence, which enables companies to make data-driven product decisions by translating demand from customers, internal teams, and the market into actionable insights.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Leading Product Teams in Asia by Kenneth Chin

Mind the Product

Throughout his long career, Kenneth Chin, now the Chief Product Officer for Seek Asia, has worked with and led product teams around the world, including the US, UK, Australia, and across Asia.

5 Different Perspectives on Audience Segmentation (Part 2)

AB Tasty

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments (part 2). This article was originally posted on AB Tasty as 5 Different Perspectives on Audience Segmentation (Part 2). Personalization

Why opinions aren’t optional in content marketing

Inside Intercom

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content.

How To Organize Marketing In Messengers

The Product Coalition

Messengers are so popular today that almost a quarter of the world’s population uses them daily. According to Google, 65 percent of clients prefer messaging to companies and not ringing them up, another good reason for using the channel.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

Solving the Distributed Team Working Challenge: A ProductCamp London Discussion

Mind the Product

Last month I was one of more than 200 product people who got together for this year’s ProductCamp London. To make the most out of my first time, I proposed and ran three sessions.

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Choosing product metrics that matter

Mixpanel

I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies and improving data-informed decision making. One of the most common questions I receive is, “what are the right metrics to measure?”

Get a Job – How to Get Your Foot in the Door

Spice Catalyst

In every job search, there is a time to be a marketing pro and a time to act like a salesperson. Getting your resume and LinkedIn profile up to snuff is marketing. Unfortunately, all that work could be wasted.

3 Useful Analytics Hacks for Mobile Product Managers

ProductPlan

Product managers are also problem managers. Crashes after a new version launch? It happens. Users dropping off after initial download? That happens too. Rather than waiting for problems to arise in aggregate and then fixing them, you can take a proactive approach.

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Customize your user onboarding with these 11 onboarding tools

Inside Intercom

With the release of Product Tours , our new feature for building interactive guided flows, all the critical capabilities you need for onboarding new users are now available in a single platform, Intercom.

Go with the Flow: How to easily measure and improve user flows

The Product Coalition

It’s not the destination, it’s the journey. This is especially true when it comes to mobile apps. Yes, you might often be measured by the “destination” (mobile KPIs) but that’s not to say that the journey is any less important.

Web Design Inspiration in 2019: Where to Search for Ideas If You are Stuck?

UX Studio

Working as a web designer requires a lot of creativity, skills, constant personal and professional development.