Sat.Mar 25, 2017 - Fri.Mar 31, 2017

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How to lead with commitment

Lead on Purpose

I recently became aware of a CEO who believes he’s a great leader. He’s smart with a solid educational background, and he has the charisma to do great things.

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Using Return On Marketing Investment to Optimize Product Marketing

280 Group

This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. One of the biggest questions that marketing leadership is being asked by executive management is this: “What return on marketing investment (ROMI) is the company getting for the money they spend?

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Get Your Team Experimenting More by Using One Little Word…

Mind the Product

For me, as for many, the idea of applying a scientific approach (experiments, hypothesis, etc) to product management came from Eric Ries in Lean Startup. In many ways, the concept was a game changer in how to approach validating product ideas and getting to product market fit. Over the last few years, the idea of using hypotheses that are tested and measured has become accepted in organisations of all sizes, from startups to global corporates.

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Hiring the Right Product Manager

Product Management University

When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Research Reveals How to Take a Better Break

Nir Eyal

Until recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram. However, new research suggests there are good ways and not-so-good ways to spend our break time. While some breaks can leave us refreshed and […]. The post Research Reveals How to Take a Better Break appeared first on Nir and Far.

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Why you Need a Sense of Urgency in Product

Mind the Product

When I was doing my basic training in the military one of the things our instructors continually stressed was a sense of urgency. Nothing was to be rushed, but equally, nothing was to be done at a leisurely pace either. No need to take five minutes to shower when you are just as clean after three minutes. Similarly, cultivating a sense of urgency within product teams is key to driving value creation from the team.

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How To Price Your Product Correctly

The Accidental Product Manager

Setting the right price can determine if your product will be a success Image Credit: Allen. When I talk with product managers, over and over again I hear that the one task that they all fear the most is setting a price for their product. I’m not 100% sure why this is such a big deal. I guess the obvious answer is that a lot of us feel that if we do this incorrectly, it will heavily contribute to our product being a failure.

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Never forget the 80% user

The Product Coalition

How many times have you seen this?—?a product is insanely popular due to its simplicity and everyone cannot stop talking about how easy it is to get that one job done. Over time the product evolves to do more jobs by reacting to growing needs from customers. It is now a lot more powerful. For the power user, that is. The typical user, however, struggles to accomplish that one job in a few quick seconds?

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How Product Monopolies Can Hurt Tech Companies

Amplitude

Establishing a monopoly — near-total domination of a market — may seem like the ultimate marker of success. You’ve edged out your competitors, and have the ubiquitous product in your sector. But having a wildly successful product can be dangerous. It can take your focus away from product development, and shift time and attention towards beating competitors and securing your business with sales and marketing.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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User Research – Making it Work in Government – Katy Arnold (ProductTank London)

Mind the Product

Katy Arnold, Head of User Research and Design at The Home Office, talks to ProductTank London about making User Research Work in Government. The civil service has traditionally been focussed on moving paper. The Digital team at the Home Office’s remit is to help the rest of the organisation move towards a more digitally enabled way of working. It has its origins in Martha Lane Fox’s oft quoted ‘Revolution not evolution’ report which also led to the establishment of the Government Digital Service

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What distinguishes the Top 1% of Product Managers from the Top 10%?

B2B Product Management

The top 1% PMs use frameworks. Frameworks are a tool for systematic decision making. Frameworks help you repeat your decision making process across other seemingly similar problems. The top 1% PMs have frameworks for everything – for valuing companies, for assessing the market, for prioritizing requirements, for translating vision into execution, for pricing the product etc.

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Where is the Line Between Products and Services?

TSIA

The rate of change and disruption in technology has quickly caused a blurring of the line between products and services. Where does the product stop and the service of the product start? Customers honestly don’t care, they just want a better customer experience and a lower effort to achieving their goals with their purchase. The long-standing silos between support organizations and other business units (consulting, engineering, field services, education services, sales, etc.) are one of th

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Customer Discovery Series Part III: Leveraging the Power of Influencing Without Authority

Product Manager in Heels

Influence without Authority - it's one of the hardest things about being a Product Manager. Recently, Martin Erikkson wrote a blog post titled "Product Managers are not the CEO of anything". I loved this post because I am a firm believer in that statement and many of the other statements in the post itself. You can find the post on Mind the Product (it provides great content).

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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User Research Tools and Methodologies – Morag McLaren (ProductTank London)

Mind the Product

Morag McLaren Product Manager at Whatusersdo.com talks to ProductTank London about User Research Tools and Methodologies. The Context & Timing of Research Changes the Results you get. You need to find out the context of any insight you are gaining about a user – otherwise you won’t know the why or how, just the what. The timing of the research you run is also key – when you view a user’s behaviour will hugely impact the results you find.

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What distinguishes the top 1% Product Managers from the rest?

B2B Product Management

The top 1% PMs use frameworks. Frameworks are a tool for systematic decision making. Frameworks help you repeat your decision making process across other seemingly similar problems. The top 1% PMs have frameworks for everything – for valuing companies, for assessing the market, for prioritizing requirements, for translating vision into execution, for pricing the product etc.

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Welcome New TSIA Members! March Edition

TSIA

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer.

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A Certain Ratio – Bring the Donuts 03/27/2017

Ken Norton

What's the ideal number of engineers for every PM? -. I spend a lot of time with startups, and a good portion of that time helping them think through organizational questions. One of the most common questions I get from growing startups is, what’s the ideal ratio of engineers to product managers? (A different kind of P/E ratio.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Product Management Tools in Everyday Life – Oisin Zimmermann (ProductTank Oslo)

Mind the Product

When you first start building a product you have a lot of decisions to make. You have to figure out what to build, what to build first , and know how to explain your decisions to both yourself and your team. As the ball starts rolling, keeping track of what to deliver and when as well as measuring the impact of the releases can be overwhelming. Oisin Zimmermann talks about the tools he’s used to set up a new product team.

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What’s not so good about being a product manager?

B2B Product Management

There are a few things that are not so good about being a Product Manager: 1. Getting things done from people you do not have authority over : A PM role is a highly cross-functional role. It requires you to work with many people across multiple groups. As a PM, you have to keep the needle moving on your tasks. So you have to get the work done from these team members without having a real authority over them.

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Top Technology Industry Trends to Watch in 2017 [SlideShare]

TSIA

At TSIA, we are dedicated to helping technology and services organizations of all sizes stay on top of the latest best practices for growing and advancing their businesses. Each year, our research team publishes their "State of" reports on developing trends affecting their respective areas of research to serve as a guide for achieving success in the coming year and beyond.

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Foreword to the book Product Leadership

Ken Norton

My foreword to Product Leadership, by Banfield, Eriksson and Walkingshaw -. My friend Martin Eriksson asked me to write the foreword to his book, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, co-authored with Richard Banfield and Nate Walkingshaw. Here’s what I wrote: “So you’re the one who decides what color a box of detergent should.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Product Camp: Getting Promoted to Director

Mironov Consulting

Attendees of Product Camp Silicon Valley 2017 voted up this talk on “ Getting Promoted to Director.” We had an energetic discussion, including several real-work-life examples of senior product managers who were thinking about the next job up; or had already talked with their managers about promotional opportunities; or who may have accidentally set hard deadlines for roles that may not be open in time.

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From Kickstarter to LostArts, Charles Adler’s mission is creative fulfillment

dscout People Nerds

Adler discusses the art of being in service of people and cultivating human potential.

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Transcripts: Pro tips

UserTesting

Earlier this month we announced our newest feature, Transcripts. The feature automatically transcribes verbal comments from user tests and appear right alongside videos, making reviewing videos and gaining valuable insights faster and easier than ever before! . Now that many … The post Transcripts: Pro tips appeared first on UserTesting Blog.

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A Certain Ratio – Bring the Donuts 03/27/2017

Ken Norton

What's the ideal number of engineers for every PM? -. I spend a lot of time with startups, and a good portion of that time helping them think through organizational questions. One of the most common questions I get from growing startups is, what’s the ideal ratio of engineers to product managers? (A different kind of P/E ratio.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!