Sat.Oct 08, 2016 - Fri.Oct 14, 2016

article thumbnail

Product Management is More Important Than Ever

Mind the Product

Product Management as a role has moved on in leaps and bounds during my career. As the number of people gathered at Mind the Product London 2016 prove – it’s a skill and a job that more and more companies understand, appreciate, and seek out. And the job itself has evolved – from traffic managing releases, through a dark period of just writing agile stories, to a more enlightened and collaborative role that brings together the best of user experience, business, and technology.

article thumbnail

TEI 093: Identifying the ideal customer – with Tom Schwab - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

According to my guest, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.” Of course, then my first question is how do we find the ideal customer for a product or service. Thankfully, my guest, Tom Schwab, had some ideas. Tom is the founder of Interview Valet and his previous background is in medical device products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Principles To Mastering Growth Marketing

Brian Balfour

We have a big addiction problem in our industry. Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content.

article thumbnail

Podcast: How to Use the IoT Decision Framework

Daniel Elizalde IoT Blog

I’m very excited to be featured in the IoT Inc Business Show! I had a great conversation with Bruce Sinclair, the host of the show, on how to use my IoT Decision Framework. Listen to the podcast Here’s a summary from Bruce Sinclair: “In this episode of the IoT Business Show I speak with Daniel Elizalde about his […]. The post Podcast: How to Use the IoT Decision Framework appeared first on Tech Product Management.

article thumbnail

How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

article thumbnail

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. ICv2 is a popular trade website for the comic, graphic novel, board game and toy industries. The goal for the relaunch was a complete design and code overhaul under three constraints: Time: Neither the designer nor the developer were full-time and Adam, as a board member but not employee of ICv2, also wasn’t fu

More Trending

article thumbnail

What is a Product Manager? A different perspective

Product Club

What is a Product Manager? A different perspective. For as long as I have been a product manager the role of ‘product manager’ has been the subject of much debate?—?specifically, what is a product manager? It’s important for a role to have definition otherwise it’s unclear how you do great in that role. It’s also difficult to understand how and where you fit in the organisation and for others to understand how they interface with you in the absence of a clear definition.

article thumbnail

Podcast: How to Use the IoT Decision Framework

Daniel Elizalde IoT Blog

Listen to the podcast Here’s a summary from Bruce Sinclair: “In this episode of the IoT Business Show I speak with Daniel Elizalde about his IoT Decision Framework and how to use it to tame even the most complex of Internet products.” The post Podcast: How to Use the IoT Decision Framework first appeared on Daniel Elizalde. The post Podcast: How to Use the IoT Decision Framework appeared first on Daniel Elizalde.

article thumbnail

Customer Journey Mapping

Haines-Group

Land maps exist to record the actual terrain. not an idealized view of the terrain- the REAL terrain that you will have to traverse- like it or not. With this real-world understanding of the terrain you can plot the most effective path through it. [Of course, if you fail to identify a cliff or a river on the map, the path you plot may lead to tragedy.

article thumbnail

Is Going Direct To Your Customer The Next Step For Product Managers?

The Accidental Product Manager

Perhaps its time to cut the middleman out of selling your products Image Credit: TruckPR. How does a customer get their hands on your product? If it is like most products, your product development definition called for a middleman to be involved. You create your product and then provide it to some sort of a middleman who runs a store or a catalog. The customer determines that they would like to buy your product and so they get in contact with the middleman and they purchase it.

article thumbnail

Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

article thumbnail

The Language of Things

Product Bookshelf

Design is both a way to understand the world and a way to increase consumption. Although design was initially understood as a way to solve problems, it creates value and identity and moves between the poles of functionalism and emotion. Art and design have an intertwined relationship that evolves in the marketplace and the museum. The Language of Things: Understanding the World of Desirable Objects by Deyan Sudjic.

article thumbnail

[Free Ebook] Why Services is the Big IoT Opportunity for Hardware Manufacturers

TSIA

As our world becomes more connected, the resulting technological climate has had a growing impact on the way traditional hardware manufacturers run their businesses. “Why Services is the Big IoT Opportunity for Hardware Manufacturers," a free ebook by TSIA's Vele Galovski and Harald Kopp , is a roadmap hardware manufacturers can use to navigate the path to digitization and unlock the new business opportunities presented by smart services and the Internet of Things (IoT).

Roadmap 40
article thumbnail

Fintech and Shotguns

Mind the Product

In this talk from ProductTank London, Scott Eblen (previously Chief Product Officer at Nutmeg ) shares some key lessons about product development in Fintech, and uses an interesting analogy to reframe the experience of product development in the Fintech world: manufacturing lead shot. Be Ready To Ignore Tradition. In this case, there are actually two traditions that Scot highlights.

article thumbnail

Intelligently Optimizing Digital Support Channels

TSIA

Many businesses aren't clear as to what good digital support entails, with only vague notions about lowering costs and improving customer experience. Their focus is instead on implementing a platform that gives them the best return on investment, which is measured in money (and time) saved.

article thumbnail

Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.