Sat.Feb 15, 2020 - Fri.Feb 21, 2020

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5 tips for getting consumer insights with usability testing

TryMyUI

Are you a UX designer or a consumer insights specialist? In this post, we take a look at how to get the consumer insights that usability testing and UX design methodology can give you. The post 5 tips for getting consumer insights with usability testing appeared first on TryMyUI Blog.

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Contradictions in the Craft of Product Management

Mind the Product

Product managers can encounter no end of contradictions as they drive for good outcomes for their products. What are these contradictions and how can product managers deal with them? Google is a juggling elephant. It serves conflicting needs of large user segments. One is the need of billions of consumers looking for the most accurate answers, another is of millions of companies wanting to introduce new products to consumers who are not necessarily looking for them.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

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Top Strategies to Advance Your Product Management Career Rapidly – Part 5

280 Group

Catch up on Part 4 here ! “You Never Get a Second Chance to make a great first impression” – Advertising Slogan from the 1960’s. In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly.

Strategy 234
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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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The Beautiful Mess by John Cutler

Mind the Product

John Cutler is a Product Evangelist at Amplitude who helps product teams to become happier and more effective. Here, in his 2020 MTP Engage Manchester talk, he explains how we must all embrace ‘the beautiful mess’ and learn to navigate change in order to be more successful. Watch the video to see his talk in full. Or read on for an overview of his key points: Product is hard everywhere.

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What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce.

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How Much Does It (Really) Cost To Build An App?

Arkenea

Estimating the costs of app development is a tricky task. The distinctive set of requirements for each project and the multitude of variables involved make computation of cost of developing an app highly complex. While it is common knowledge that there is a huge variation in app development costs across the globe with the prices […]. The post How Much Does It (Really) Cost To Build An App?

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Why you Should Treat Your Resume as Your Professional Product

Mind the Product

To help hiring managers and recruiters, like myself, decide whether or not to interview you, it can be a great exercise to treat your resume like a professional product. Here I’ll share some useful pointers on how to do just that. Having reviewed hundreds of product managers’ resumes in the last year I’m sure I’ll have overlooked some fantastic candidates, simply because their CVs didn’t shine.

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Brew and Review: Building a knowledge sharing loop for Customer Success

Intercom, Inc.

It was almost a year ago when our Customer Success team came up against an issue that all growing teams face: knowledge sharing. We had a large group of talented people – some who knew features and workarounds better than anyone else, some who were experts in technical concepts, some who excelled in project and relationship management, and others who had a deep knowledge of particular industries.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Alchemer Mobile

Emotion is at the heart of understanding, measuring, and improving our relationships. And people are emotionally invested in brands. When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action.

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Respecting Engineers

The Product Guy

Communicate, uplift and understand the spectrum of engineers to maximize the product and experience for everyone. Watch and learn more from product management expert, Tanya Koshy.

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I Got 99 Problems – Learning From Jay-Z – Marc Abraham on The Product Experience

Mind the Product

If you listen to the end credits of the podcast every week, then you already know Marc Abraham’s voice – he’s ProductTank’s Global Coordinator, a co-curator of the Mind the Product conference, an author (of My Product Management Toolkit ), and he’s got a day job as a Head of Product at ASOS. What you might not know about him is that he’s a huge hip-hop fan, and has managed to combine what he’s learned from Jay-Z with how he approaches his daily practice

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The evolution of Ember at Intercom

Intercom, Inc.

Last fall, I gave a talk at the JSDayIE conference in Dublin about how Intercom and Ember have evolved together over the past six years. It’s one of those facts of startup life that is easy to overlook, but the success and growth of companies can be deeply intertwined with the technology they use in their stack, and I’d like to explain how that has been the case with Intercom and Ember.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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TEI 269: Do this to not let your design sprints slump – with Douglas Ferguson

Product Innovation Educators

How product managers can generate ideas fast using a Design Sprint and then what to do. Have you been part of a Design Thinking or Design Sprint activity? I’ve used both approaches to explore customer problems, consider solutions, and create early prototypes of solutions. They’re great activities. But what happens after creating prototypes?

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Creating a Culture of Experimentation

The Product Guy

Being a champion for a culture of experimentation within your organization: By combining executive buy-in, initial proof points, and an atmosphere of enviable success, experimentation can take hold and lead to meaningful results for any business. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.

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Stories From the ProductTank Community – Pune, India

Mind the Product

In the first of this new series – Stories From the ProductTank Community – ProductTank Pune organiser, Sanchi Gupta, explains how their community has seen awesome growth since launching in 2019 – and it’s not showing any signs of slowing down! What is it that motivated you to run ProductTank? The idea of bringing ProductTank to Pune was to build a platform where people could share knowledge and grow together in the community of Product Managers.

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How to Announce Product Updates To Drive User Adoption and Conversions?

Userpilot

So your team deployed new product updates again this week. But instead of hearing feedback about the new features, all you got are… …crickets. . There’s something you need to know about your users. Users don’t care about your new features. They care about what those new features can do for them. They’re humans and human brains are hard-wired to follow the easier path with least resistance.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Rich Mironov knows how to build products that your customers will actually use (and shares his expertise with you)

ProductBoard

Rich Mironov is a product person through and through. As a product manager and leader for three decades and counting (“turns out that if you stick with it for 30 years, you can be an overnight success!”), he believes in clearly defining product vision and strategy, getting to the bottom of big user problems, and actually talking to users before building anything.

Vision 116
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5 Books Every Product Manager Should Read

The Product Coalition

What books I read and re-read in my Product Manager Journey Continue reading on ProductCoalition.com ».

Books 137
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How to Ace a Strategic Research Project as a Team of One by Jillian Wells

Mind the Product

Making innovative products starts with better understanding the problem you’re trying to solve before you actually solve it. How can you better understand the problem you’re trying to solve? Through research. In this ProductTank San Francisco talk, Jillian Wells , then a Senior User Researcher at Intercom, provides some tips for acing strategic research.

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Patterns of Pain: How Product Managers Solve High-Value Problems

ProductPlan

The most successful product managers think of themselves as finders of pain, not finders of products. In my experience launching ProductPlan and prior products, I’ve learned that talking early with potential customers to identify pain can lead you to create better, more innovative solutions. Although it may seem obvious, that’s not how many companies start—they often start by building a product and then later seek out problems for it to solve.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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7 lessons learned from 5 years of product-led experimentation

ProductBoard

How do you run product-led growth experiments in your company? Do you have a clearly defined system? Or do you use trial and error with little to no structure and hope the most promising ideas stick? Having a clear cut process in running experiments is critical for unlocking the full growth potential of your product and getting the most of your team’s efforts.

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eBay’s search metrics used to suck

The Product Coalition

Photo by Khachik Simonian on Unsplash To live in the Information Age sounds fun and, for the most part, it is. In this age, data is becoming increasingly easier to collect. But as we get more and more of it, to organise this data into information we can get meaning and value from becomes a challenge in itself. Here, I’ll walk you through the failure that was eBay’s early-day search, and what we can learn from it.

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Creating a product roadmap is easy

Street Smart Product Manager

You just have to know how… Creating a product roadmap is one of the most important deliverables for a product manager. As product managers, we’re expected to set the direction of our products. Everyone in the organization wants and needs to understand, “Where are we going?” and “Why?” The product roadmap helps do that.

Roadmap 78
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5 Mistakes That Are Ruining Your Product Experience

Gainsight

Are you delivering a product experience your users want or are you just going through the motions? In a world full of products offering the same results as yours, one of the best ways to stand out is through your product experience. What makes companies like Slack and Amazon so successful is their dedication to their user’s needs (you might know it as “customer obsession”).

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr