2014

9 Scrum Metrics to Keep Your Team on Track

Pragmatic Marketing

The old adage “you can’t improve what you can’t measure” indicates the need to know how you know. In traditional projects, milestones and key performance indicators (KPIs) measure project progress and individual contributions to that project.

Chromecast Wins Fame, iOS7 Wins Shame

Product Culture

Make my life easier and I will tell my friends. Make my life harder and I will tell everyone. That’s my take-away from this year's raft of nominations for the 2013 Product Powers Hall of Fame & Shame. Hall of Fame. Chromecast, Pocket, FitBit Force and a dozen other products were nominated for Fame, most because they do a great job making things easier for us.

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Top Challenges for Product Management; Priorities for Product Management Leaders for 2015; Buyer Personas in Action

Good Product Manager

Top Challenges for Product Management. At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015.

The Best Product Managers Fall in Love With a Problem

Sachin Rekhi

I’ve had the chance to work with a variety of product managers across tech giants and startups alike. While there are many critical skills for being a world class product manager, I’ve noticed one pattern amongst the very best: they fall deeply in love with the problem their product is solving.

Organizing for Customer Centricity

Speaker: Tatyana Mamut, Head of Product, Nextdoor

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Good Enough

Tyner Blain

We hear a lot about building products which are “good enough” or “just barely good enough.” ” How do we know what “good enough” means for our customers? No one really tells us. Different Perspectives of Good Enough.

More Trending

Why do products need a story?

AlphaHQ

I’m often approached by young, aspiring entrepreneurs who ask some variation of the following: . I’m interested in starting a company in [Industry] that does [Laundry list of features], so where do I start?

The Problem with Building Products in an Agile World

Product Beautiful

Over the past decade, there has been a ton of ink spilled over Agile development. Much of the Agile narrative has focused on the pros of implementing Agile methodologies , such as better planning, faster feedback, and the ability to quickly pivot and make changes. These are all good things.

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What does a Product Manager do? Take 1.

Product Manager in Heels

Starting a new role forces product managers to think of the basic principles the guide product management. I recently changed my LinkedIn profile headline to "Creating products that customers love" and it got my mind going on what a product manager actually does.

Why You Shouldn’t Hire a UI/UX Designer

UserTesting

Today’s guest post comes from Craig Morrison, founder of UsabilityHour.com. Enjoy! UX Designer and UI Designer are two vastly different roles and a single person should not be hired to be responsible for both. There, I said it! STOP THROWING … The post Why You Shouldn’t Hire a UI/UX Designer appeared first on UserTesting Blog. Design Popular Product

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career.

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The Two C’s of Agile

Pragmatic Marketing

One of the most frustrating things I’ve heard over my career is that “agile is something that software developers do.” It is said dismissively by those who are happy with how things are today and see no reason for changing how they operate. It ignores all the success agile teams have had in software the past decade and in other industries including architecture, marketing, video production and even the auto industry.

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The Importance of Developing Personas in Product Design

Sachin Rekhi

Sample personas from MailChimp. Personas are an important design tool that should be in the toolset of any product manager or designer. Personas are fictional characters developed to represent the different archetypes of users of your product.

The Inertia to Innovation at Scale and How To Overcome It

Sachin Rekhi

Throughout my career, I’ve had the opportunity to launch innovative new products not only as an entrepreneur at my own startups like Anywhere.FM and Connected, but also as an intrapreneur at Microsoft and LinkedIn, bringing brand new products to market at these established tech firms.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

How to Win with Superior Decisions

Product Culture

Have you ever worked at a company where the CEO or some other executive changes the priorities every week? Where no one can get anything done because they are constantly switching gears? Or maybe you’ve been stuck on a project that seems like it will never end because there are always “just a few more things” needed for it to really take off. I certainly have and I’ll bet most of you have as well.

What are the most common pitfalls of user tests and product concept experiments?

AlphaHQ

The merits of experimentation and testing have been proven in virtually all contexts of business. From manufacturing to marketing to hiring practices, there seems to be limitless application to the scientific method in industry.

How can product teams validate demand with prototypes?

AlphaHQ

Enterprise product managers know that continuous improvement is critical for modern digital products. Just look at the evolution of the iPhone home screen if you need a reminder for how quickly products become outdated.

How do you hook your customers?

AlphaHQ

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

What is the difference between MVPs and experiments and why does it matter?

AlphaHQ

We’ve talked about MVPs extensively in this blog, but an often overlooked point is that they are only one component of a much larger framework. Understanding the importance of an MVP is just as important as launching one. It’s all about user feedback.

Opposite Views of a Product Roadmap

Tyner Blain

Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future. Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future?

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success.

Product Management Tools; Three Questions to Improve Product Management; Happy Holidays 2014

Good Product Manager

SiriusDecisions Field Guide Product Management Tools. I’m pleased to announce the release of the SiriusDecisions Field Guide “Product Planning, Prioritization and Roadmapping 2015.” ” This is a project that I have been involved in for the past several months with several colleagues at SiriusDecisions.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

Common Mistakes in Implementing a New Product Management Framework; Tools for Product Management; ProductCamp Atlanta Recap

Good Product Manager

Common Mistakes in Implementing a New Product Management Framework. Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b product management leaders. This is certainly not a new trend.

Tools for Product Management; ProductCamp Atlanta 2014

Good Product Manager

What tools do you use for product management? What tools and technologies do you use for product management? How well do they work? At SiriusDecisions, we’re conducting a survey of b-to-b product managers and what applications they do (and don’t) use. The survey takes only about 5 minutes to complete, and in return for your participation, you will receive a complimentary copy of the forthcoming SiriusDecisions Field Guide on Product Management Tools.

Priorities for Product Management Leaders; Product Management Festival 2014 recap

Good Product Manager

Priorities for Product Management Leaders. There’s something I hear a lot when talking with product management leaders about challenges – some variation of, “We can’t be the only ones having these issues… are we?” ” Product management leaders are often curious about how their priorities compare to those of their peers and wonder how many or what types of companies are facing the same challenges.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

A few years ago, I was working for a large company here in Austin. This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Who Owns Design?

Product Beautiful

One of the most frequent questions I receive is “Who owns Design?” Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing? Or, should Design be its own group? The answer might surprise you.

Agile Cadabra

Tyner Blain

Agile is not magical. Changing from a waterfall process to an agile process changes how your team works, and helps eliminate inefficiencies. Adopting an agile process does not let you magically have a more successful product. What makes agile powerful is also makes it dangerous. Triage and Urgency.

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Agile Through a Matrix Lens

Tyner Blain

“Agile” is something most teams do wrong*, without realizing they’re doing it wrong. A good 2×2 matrix acts as a lens, helping to convert information into insight.

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