2014

9 Scrum Metrics to Keep Your Team on Track

Pragmatic Marketing

The old adage “you can’t improve what you can’t measure” indicates the need to know how you know. In traditional projects, milestones and key performance indicators (KPIs) measure project progress and individual contributions to that project.

Good Enough

Tyner Blain

We hear a lot about building products which are “good enough” or “just barely good enough.” ” How do we know what “good enough” means for our customers? No one really tells us. Different Perspectives of Good Enough.

The Problem with Building Products in an Agile World

Product Beautiful

Over the past decade, there has been a ton of ink spilled over Agile development. Much of the Agile narrative has focused on the pros of implementing Agile methodologies , such as better planning, faster feedback, and the ability to quickly pivot and make changes. These are all good things.

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What does a Product Manager do? Take 1.

Product Manager in Heels

Starting a new role forces product managers to think of the basic principles the guide product management. I recently changed my LinkedIn profile headline to "Creating products that customers love" and it got my mind going on what a product manager actually does.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Top Challenges for Product Management; Priorities for Product Management Leaders for 2015; Buyer Personas in Action

Good Product Manager

Top Challenges for Product Management. At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015.

The Importance of Developing Personas in Product Design

Sachin Rekhi

Sample personas from MailChimp. Personas are an important design tool that should be in the toolset of any product manager or designer. Personas are fictional characters developed to represent the different archetypes of users of your product.

More Trending

Chromecast Wins Fame, iOS7 Wins Shame

Product Powers

Make my life easier and I will tell my friends. Make my life harder and I will tell everyone. That’s my take-away from this year's raft of nominations for the 2013 Product Powers Hall of Fame & Shame. Hall of Fame. Chromecast, Pocket, FitBit Force and a dozen other products were nominated for Fame, most because they do a great job making things easier for us.

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Why You Shouldn’t Hire a UI/UX Designer

UserTesting

Today’s guest post comes from Craig Morrison, founder of UsabilityHour.com. Enjoy! UX Designer and UI Designer are two vastly different roles and a single person should not be hired to be responsible for both. There, I said it! STOP THROWING … The post Why You Shouldn’t Hire a UI/UX Designer appeared first on UserTesting Blog. Design Popular Product

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Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career.

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Opposite Views of a Product Roadmap

Tyner Blain

Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future. Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future?

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success.

The Two C’s of Agile

Pragmatic Marketing

One of the most frustrating things I’ve heard over my career is that “agile is something that software developers do.” It is said dismissively by those who are happy with how things are today and see no reason for changing how they operate. It ignores all the success agile teams have had in software the past decade and in other industries including architecture, marketing, video production and even the auto industry.

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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

A few years ago, I was working for a large company here in Austin. This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio.

Who Owns Design?

Product Beautiful

One of the most frequent questions I receive is “Who owns Design?” Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing? Or, should Design be its own group? The answer might surprise you.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Agile Cadabra

Tyner Blain

Agile is not magical. Changing from a waterfall process to an agile process changes how your team works, and helps eliminate inefficiencies. Adopting an agile process does not let you magically have a more successful product. What makes agile powerful is also makes it dangerous. Triage and Urgency.

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Agile Through a Matrix Lens

Tyner Blain

“Agile” is something most teams do wrong*, without realizing they’re doing it wrong. A good 2×2 matrix acts as a lens, helping to convert information into insight.

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Classifying Market Problems

Tyner Blain

Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work.

The Inertia to Innovation at Scale and How To Overcome It

Sachin Rekhi

Throughout my career, I’ve had the opportunity to launch innovative new products not only as an entrepreneur at my own startups like Anywhere.FM and Connected, but also as an intrapreneur at Microsoft and LinkedIn, bringing brand new products to market at these established tech firms.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

The Best Product Managers Fall in Love With a Problem

Sachin Rekhi

I’ve had the chance to work with a variety of product managers across tech giants and startups alike. While there are many critical skills for being a world class product manager, I’ve noticed one pattern amongst the very best: they fall deeply in love with the problem their product is solving.

Dog Training + Product Management

Product Manager in Heels

We spend a lot of time training our dog, Gunner. He's a 3-year-old Olde English Bulldogge and we got him from Doubletake Bulldogges in Massachusetts. We work with the Pawsitive Dog in Boston and couldn't be happier. He has his CGC Certification and is training to compete in Rally.

Follow. Break. Transcend.

Product Manager in Heels

I was fortunate enough to attend UX Fest 2014 at Fresh Tilled Soil just outside of Boston. It was an awesome event and helped me rethink how I've been doing product management. C.Todd talked about 'Shu-Ha-Ri' during his talk on Making UX Top of Mind.

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Just say no. Prioritization and Product Management

Product Manager in Heels

In any business, it's extremely important to be able to prioritize what you work on and when you work on it. This is especially the case for product managers. But how do you prioritize all of the great ideas that come across your desk?

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

Life Update + Product Management Discussion + UX Book Club (OH MY!)

Product Manager in Heels

It has been QUITE the year already, and I’m only half way in! This year I’ve changed jobs, graduated from Babson College with my MBA, gotten promoted (at my new job), and done tons of customer experience research.

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Product Management Tools; Three Questions to Improve Product Management; Happy Holidays 2014

Good Product Manager

SiriusDecisions Field Guide Product Management Tools. I’m pleased to announce the release of the SiriusDecisions Field Guide “Product Planning, Prioritization and Roadmapping 2015.” ” This is a project that I have been involved in for the past several months with several colleagues at SiriusDecisions.

Common Mistakes in Implementing a New Product Management Framework; Tools for Product Management; ProductCamp Atlanta Recap

Good Product Manager

Common Mistakes in Implementing a New Product Management Framework. Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b product management leaders. This is certainly not a new trend.

Tools for Product Management; ProductCamp Atlanta 2014

Good Product Manager

What tools do you use for product management? What tools and technologies do you use for product management? How well do they work? At SiriusDecisions, we’re conducting a survey of b-to-b product managers and what applications they do (and don’t) use. The survey takes only about 5 minutes to complete, and in return for your participation, you will receive a complimentary copy of the forthcoming SiriusDecisions Field Guide on Product Management Tools.

5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!

Priorities for Product Management Leaders; Product Management Festival 2014 recap

Good Product Manager

Priorities for Product Management Leaders. There’s something I hear a lot when talking with product management leaders about challenges – some variation of, “We can’t be the only ones having these issues… are we?” ” Product management leaders are often curious about how their priorities compare to those of their peers and wonder how many or what types of companies are facing the same challenges.

Join me at PIPELINE 2014!

Product Beautiful

On this Friday, June 6, 2014, I will be presenting at a virtual conference called PIPELINE 2014. PIPELINE is put on by Planview , and will include presentations about a wide variety of topics of interest to Product Management and Marketing professionals, including innovation, ideation, prioritization, and how to change your culture.

How to Win with Superior Decisions

Product Powers

Have you ever worked at a company where the CEO or some other executive changes the priorities every week? Where no one can get anything done because they are constantly switching gears? Or maybe you’ve been stuck on a project that seems like it will never end because there are always “just a few more things” needed for it to really take off. I certainly have and I’ll bet most of you have as well.

How Important is UX to Your Product’s Growth?

UserTesting

Today’s guest post comes from Sean Ellis, CEO and co-founder of Qualaroo and founder of GrowthHackers.com. Enjoy! UserTesting’s own Hannah Alvarez recently posed a question over at GrowthHackers.com regarding the importance of UX within the larger framework of growth hacking … The post How Important is UX to Your Product’s Growth? appeared first on UserTesting Blog. Marketing Product conversion rate optimization dark patterns growth growth hacking

What Users Want: How and Why to Build Knowledge into Your Product

Speaker: Nils Davis, Principal, NPD Associates

Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features? To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.