2014

9 Scrum Metrics to Keep Your Team on Track

Pragmatic Marketing

The old adage “you can’t improve what you can’t measure” indicates the need to know how you know. In traditional projects, milestones and key performance indicators (KPIs) measure project progress and individual contributions to that project.

Good Enough

Tyner Blain

We hear a lot about building products which are “good enough” or “just barely good enough.” ” How do we know what “good enough” means for our customers? No one really tells us. Different Perspectives of Good Enough.

The Problem with Building Products in an Agile World

Product Beautiful

Over the past decade, there has been a ton of ink spilled over Agile development. Much of the Agile narrative has focused on the pros of implementing Agile methodologies , such as better planning, faster feedback, and the ability to quickly pivot and make changes. These are all good things.

Agile 70

What does a Product Manager do? Take 1.

Product Manager in Heels

Starting a new role forces product managers to think of the basic principles the guide product management. I recently changed my LinkedIn profile headline to "Creating products that customers love" and it got my mind going on what a product manager actually does.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

Chromecast Wins Fame, iOS7 Wins Shame

Product Culture

Make my life easier and I will tell my friends. Make my life harder and I will tell everyone. That’s my take-away from this year's raft of nominations for the 2013 Product Powers Hall of Fame & Shame. Hall of Fame. Chromecast, Pocket, FitBit Force and a dozen other products were nominated for Fame, most because they do a great job making things easier for us.

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More Trending

The Importance of Developing Personas in Product Design

Sachin Rekhi

Sample personas from MailChimp. Personas are an important design tool that should be in the toolset of any product manager or designer. Personas are fictional characters developed to represent the different archetypes of users of your product.

Product Managers trading in land mines for gold mines

All About Product Management

Is your product built on a gold mine or land mine? As a product manager I would like to ensure that my product is built on solid technology so it can be maintained with minimal effort. Scenario you’re a Product Manager, you work for a big organisation. You inherit a product that causes you a lot of frustration because: Your development/engineering teams have been diverted for a number of months to migrate legacy/unsupported databases across the portfolio of products to new DBS.

Why do products need a story?

AlphaHQ

I’m often approached by young, aspiring entrepreneurs who ask some variation of the following: . I’m interested in starting a company in [Industry] that does [Laundry list of features], so where do I start?

Why You Shouldn’t Hire a UI/UX Designer

UserTesting

Today’s guest post comes from Craig Morrison, founder of UsabilityHour.com. Enjoy! UX Designer and UI Designer are two vastly different roles and a single person should not be hired to be responsible for both. There, I said it! STOP THROWING … The post Why You Shouldn’t Hire a UI/UX Designer appeared first on UserTesting Blog. Design Popular Product

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career.

Agile 91

Opposite Views of a Product Roadmap

Tyner Blain

Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future. Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future?

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success.

The Two C’s of Agile

Pragmatic Marketing

One of the most frustrating things I’ve heard over my career is that “agile is something that software developers do.” It is said dismissively by those who are happy with how things are today and see no reason for changing how they operate. It ignores all the success agile teams have had in software the past decade and in other industries including architecture, marketing, video production and even the auto industry.

Agile 70

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

A few years ago, I was working for a large company here in Austin. This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio.

Demo 68

Agile Cadabra

Tyner Blain

Agile is not magical. Changing from a waterfall process to an agile process changes how your team works, and helps eliminate inefficiencies. Adopting an agile process does not let you magically have a more successful product. What makes agile powerful is also makes it dangerous. Triage and Urgency.

Agile 67

Who Owns Design?

Product Beautiful

One of the most frequent questions I receive is “Who owns Design?” Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing? Or, should Design be its own group? The answer might surprise you.

Agile Through a Matrix Lens

Tyner Blain

“Agile” is something most teams do wrong*, without realizing they’re doing it wrong. A good 2×2 matrix acts as a lens, helping to convert information into insight.

Agile 65

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Classifying Market Problems

Tyner Blain

Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work.

The Inertia to Innovation at Scale and How To Overcome It

Sachin Rekhi

Throughout my career, I’ve had the opportunity to launch innovative new products not only as an entrepreneur at my own startups like Anywhere.FM and Connected, but also as an intrapreneur at Microsoft and LinkedIn, bringing brand new products to market at these established tech firms.

The Best Product Managers Fall in Love With a Problem

Sachin Rekhi

I’ve had the chance to work with a variety of product managers across tech giants and startups alike. While there are many critical skills for being a world class product manager, I’ve noticed one pattern amongst the very best: they fall deeply in love with the problem their product is solving.

How to Win with Superior Decisions

Product Culture

Have you ever worked at a company where the CEO or some other executive changes the priorities every week? Where no one can get anything done because they are constantly switching gears? Or maybe you’ve been stuck on a project that seems like it will never end because there are always “just a few more things” needed for it to really take off. I certainly have and I’ll bet most of you have as well.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

What are the most common pitfalls of user tests and product concept experiments?

AlphaHQ

The merits of experimentation and testing have been proven in virtually all contexts of business. From manufacturing to marketing to hiring practices, there seems to be limitless application to the scientific method in industry.

How can product teams validate demand with prototypes?

AlphaHQ

Enterprise product managers know that continuous improvement is critical for modern digital products. Just look at the evolution of the iPhone home screen if you need a reminder for how quickly products become outdated.

How do you hook your customers?

AlphaHQ

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait.

What is the difference between MVPs and experiments and why does it matter?

AlphaHQ

We’ve talked about MVPs extensively in this blog, but an often overlooked point is that they are only one component of a much larger framework. Understanding the importance of an MVP is just as important as launching one. It’s all about user feedback.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

Dog Training + Product Management

Product Manager in Heels

We spend a lot of time training our dog, Gunner. He's a 3-year-old Olde English Bulldogge and we got him from Doubletake Bulldogges in Massachusetts. We work with the Pawsitive Dog in Boston and couldn't be happier. He has his CGC Certification and is training to compete in Rally.

Follow. Break. Transcend.

Product Manager in Heels

I was fortunate enough to attend UX Fest 2014 at Fresh Tilled Soil just outside of Boston. It was an awesome event and helped me rethink how I've been doing product management. C.Todd talked about 'Shu-Ha-Ri' during his talk on Making UX Top of Mind.

UX 52

Just say no. Prioritization and Product Management

Product Manager in Heels

In any business, it's extremely important to be able to prioritize what you work on and when you work on it. This is especially the case for product managers. But how do you prioritize all of the great ideas that come across your desk?