The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 87

Education User Testing Customer Feedback Customer Experience 87

The Product Bistro

AUGUST 28, 2020

As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path? Product Management is not a list of technical skills.

Product Management 195

Product Management Product Manager Management Management 195

Userpilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

Analytic Tools 90

Analytic Tools Research Software Feedback Software Books 90

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Ronke PM

APRIL 11, 2024

Confirming they are on target goes a long way to helping these teams ascertain their objective, which is product-market fit. For a new product, they can verify and confirm if they have a true product-market fit. These findings help product teams prioritize development efforts and identify areas for improvement.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Product Management Unpacked

SEPTEMBER 29, 2021

It also allows me to connect CMU and its world-class graduate degree programs and students who are interested in and excited about product to industry through internships, capstone projects and employment opportunities. Why Choose Carnegie Mellon for Product Management? Why the MS in Product Management degree?

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

OCTOBER 2, 2022

Becoming a great product manager isn’t about acquiring hard skills. So what makes a great product manager? When I started my career in product I looked up to the Google Product Manager. I assumed this is what a great product manager was like. You work with a product team.

Product Management 133

Product Management Product Manager Feedback Software User Testing 133

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 87

Product Marketing Feedback Software User Testing Marketing 87

Product Management Unpacked

JANUARY 28, 2019

They became my female role models and heroines – strong, intelligent problem-solvers who used their feminine skills to their advantage,” says Kate Hare, Chief Product Officer at Photobucket, to Women 2.0 , a media and tech industry leader in gender equality. Product management is a cross-functional discipline.

Technical Cofounder 106

Technical Cofounder Product Management Product Manager Certifications 106

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

Research Software 91

Research Software Analytic Tools Feedback Software Product Research 91

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

Product Management Product Manager Certifications User Testing 52

ProductPlan

JUNE 5, 2020

Continuing education plays a crucial role in long-term career success in just about any profession. Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. We’ve scoured the certification landscape.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Product Management University

APRIL 25, 2023

Product Management Leader), a positioning statement or career objective followed by work experience, hard/soft skills, education, and other interests. For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.”

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

The Product Coalition

AUGUST 8, 2022

The story of how the first product of the information age was created and found product/market fit. With Gutenberg’s take on the printing press and a growing community of users, printing finally took off and found its product / market fit. The Church burned Joan of Arc burned on the stake.

Technical Review 142

Technical Review Development Team Review User Testing Research Software 142

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What kind of education do you need to be a PMM?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

JANUARY 3, 2020

You have no idea about product management? to achieve your goals when it comes to building your first prototype with the ultimate goal to find product-market fit. There is no educational starting place for people who want to understand the basic concepts of product management. Product-Market Fit?—?Part

User Testing 78

User Testing Product Research Product Management Product Manager 78

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. out of 5 stars. 54 global ratings. Where to buy?

Books 98

Books Research Software Feedback Software Analytic Tools 98

Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. Meanwhile, if you’re looking to start or advance your career in product management, check out AWIP’s job board. Let’s dive in.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

The Product HQ

FEBRUARY 6, 2023

Curious to find out the average salary of a senior technical product manager? In today’s market, the necessity for senior technical product managers is high. The role of senior technical product manager requires extensive knowledge and understanding of products that, in the end, produce high-value deliverables.

Technical Review 52

Technical Review Data Visualization Product Management Product Manager 52

bpma ProductHub

DECEMBER 12, 2016

The Boston area may just be the best place to be a product manager today. Bloomberg compared states based on R&D, productivity, high-tech density, concentration of STEM* employment, science/engineering degree holders, and patents with other areas. Reason #2: One of the highest concentrations of product managers anywhere.

Research Software 150

Research Software Product Management Product Manager Startups 150

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Defining market position 2.

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Ronke PM

OCTOBER 5, 2023

Above all, this product can tap into our deepest emotions, becoming an integral part of our lives without which we simply cannot envision living. Notable examples include smartphones, which have not only revolutionized communication but have also spawned new businesses and educational paradigms.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Product Management University

SEPTEMBER 20, 2017

Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 90

Analytic Tools Data Visualization Research Software Feedback Software 90

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

Blog 91

Blog Analytic Tools Research Software Feedback Software 91

ProductPlan

MARCH 31, 2021

I’ve spoken with so many product managers who have a dream of becoming an entrepreneur or launching their own product one day. After a decade of working with others to launch successful SaaS products, I took the plunge to launch a startup in 2013. 4 Ways Product Managers Make Better Entrepreneurs.

Product Management 98

Product Management Product Manager Product Research Customer Experience 98

ProductPlan

AUGUST 19, 2021

A recent article from Product Coalition explains why landing your first job as a product manager will be a challenge. As the author points out, competition is fierce, and most hiring managers want to see several years of experience. One suggestion Product Coalition offers is to take product manager courses.

Certifications 52

Certifications Product Management Product Manager Customer Experience 52

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

bpma ProductHub

OCTOBER 2, 2017

A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years.

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Books Roadmap Software Review Workshop 394