Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 147

User Testing Product Marketing Marketing Customer Experience 147

The Product Coalition

JULY 6, 2022

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

Startups 131

Startups Feedback Software User Testing Product Research 131

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. What are those 8 dimensions for startup onboarding strategy? it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups 130

Startups Strategy Technical Review B2B 130

The Product Coalition

SEPTEMBER 28, 2023

However, with the growing need for innovation and agility, many of these companies are looking at methodologies like Lean Startup to help them adapt and thrive in turbulent waters. In this scenario, trying to implement the Lean Startup methodology might be like suggesting that “shortcut” to the ocean liner. The consequence?

Startups 130

Startups Feedback Software Technical Review Software Review 130

The Product Coalition

OCTOBER 13, 2022

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? How to write a user interview: “Lean startups” chapter 2 only (Eric Ries) The second most important thing is to understand how to ask questions.

User Testing 138

User Testing Books Product Marketing Marketing 138

The Product Coalition

MAY 16, 2021

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

Analytic Tools 125

Analytic Tools Research Software Startups Development 125

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. Marketing spend increases, it’s profitable! Try something else, also powered by paid marketing. Maybe subscription?

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Sachin Rekhi

JULY 16, 2022

The first approach is leveraging an adjacent role, like business operations, marketing, design, and engineering, to work with and impress your product partner and parlaying that experience into a product role. We ended our discussion with covering where great startup ideas come from.

Startups 78

Startups Product Strategy Strategy Framework 78

ProductPlan

AUGUST 7, 2020

When I started my career as an engineer, I didn’t set my sights on becoming a product manager. Working in startups and big technology companies, I’ve encountered one question more than most: “How do I make the switch from engineering to product management?”. My Journey Transitioning from Engineering to Product Management.

Engineering 111

Engineering Leadership Customer Experience Feedback Software 111

NextBigWhat

SEPTEMBER 5, 2020

You either have a product market fit or you build fake metrics to get there (even unintentionally). Very few days I sleep w/o the macabre thought that startups that haven’t PMF-ed are like a candle in a wind tunnel. A … 0/5 Startups die because of: – Fake Product-Market fit. Great perspective by Indus.

User Testing 123

User Testing Weak Development Team Product Marketing Marketing 123

Intercom, Inc.

AUGUST 15, 2018

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Nick Caldwell: I’m VP of engineering at Reddit.

Engineering 141

Engineering Leadership CTO Coach Feedback Software 141

Intercom, Inc.

MARCH 15, 2018

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. The tenets of foundation engineering at Stripe.

Engineering 214

Engineering Feedback Software Onboarding KPIs Customer Experience 214

First Round Review

NOVEMBER 13, 2018

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

Product Marketing 111

Product Marketing Engineering Marketing Product Research 111

First Round Review

NOVEMBER 12, 2018

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it. Continue reading at First Round Review »

Product Marketing 111

Product Marketing Engineering Marketing Product Research 111

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Andrew Chen

SEPTEMBER 14, 2023

We target startups at the very earliest stages of development, often teams without products or metrics. These are universal, but for our sector of Games x Tech, we noted a few concrete problems: There’s not really a startup community within Games x Tech. And also, founders are founders.

Startups 72

Startups Education Events Demo 72

freshtrax

JULY 16, 2019

This makes it a hot spot for startups in Japan because of how much potential there is to grow there. These investments stimulate entrepreneurship in Japan causing the Japanese startup scene to be hotter than ever before. Curious to know which innovative startups are successful in Japan? Market Capitalization. SanBio Ltd.

Research Software 91

Research Software Reporting Tools Startups Data Visualization 91

Roy Madden

APRIL 4, 2022

Market Intelligence. Speed up your market intelligence by 70% with Leo Web Alerts. The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Meet Leo, Feedly’s AI Engine.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Nulab

FEBRUARY 10, 2020

And even if what you’re selling or trying to promote is quite unique, someone with a less original product can still outsell you if they are better at marketing themselves or driving traffic to their site. That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

NextBigWhat

NOVEMBER 23, 2020

Top mistakes engineers make when they become founders. In the early days, the most important goal is to de-risk the market need for your product. It could just mean you’ve underinvested in sales & go to market, which is often the most difficult part for technical founders in the early days. Follow @jackiexu_.

Technical Cofounder 116

Technical Cofounder Engineering Customer Experience B2B 116

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Mixpanel

MAY 5, 2022

All startups should be using product analytics to understand their users and build products and features that their users love. What makes a ‘crypto startup’? For us, any startup offering core products that rely on these technologies falls into the “crypto startup” category. Some popular Web 3.0

Analytic Tools 59

Analytic Tools Data Visualization Startups Onboarding KPIs 59

Mind the Product

OCTOBER 26, 2017

Recently we had the opportunity to invite Marvin Liao, a partner at 500 Startups , to speak to us. 500 Startups is a global venture capital seed fund with a network of startup programs, and Marvin helps to run the San Francisco-based accelerator program. A Sales and Marketing Focus From the Start. Talk to Your Customers.

Startups 111

Startups Customer Experience User Testing Customer Feedback 111

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right.

Product Strategy 114

Product Strategy Research Software Strategy User Testing 114

The Product Coalition

FEBRUARY 23, 2024

The stakes are exceptionally high for startups, where a misfit in the product team can have significant repercussions. Candidates are expected to engage with the question critically, asking clarifying questions, applying analytical frameworks, and building on their assumptions despite not being market experts on the topic at hand.

Data Visualization 132

Data Visualization Analytic Tools Research Software Feedback Software 132

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Mind the Product

FEBRUARY 5, 2019

Did you know that 42% of startups fail because no one wants to buy their product? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 145

User Testing Product Marketing Marketing Product Research 145

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

Product Innovation Educators

MARCH 21, 2022

Today we are talking about go-to-market planning and what is involved in planning the launch of products. Ignition is the world’s first go-to-market platform for managing all stages of the product life cycle. 1:50] Can you share a story about getting a product to market? Your go-to-market process should be tiered.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Intercom, Inc.

SEPTEMBER 10, 2018

As engineers, one of the fundamental things we have to learn is the extent to which we can break things – how do we get the right balance between shipping safely and shipping fast? Almost 3 years in as a product engineer here, I have changed my perspective. As with everything in engineering, things are not black and white.

Engineering 128

Engineering Software Review Systems Review Product Research 128

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? Given that we have finite engineering and product resources, what is the path forward?” Competitor Movements and Market Shifts Markets are both competitive and dynamic.

Customer Experience 196

Customer Experience Onboarding KPIs User Testing Customer Feedback 196

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 78

Startups User Testing Product Management Product Manager 78

The Product Coalition

APRIL 19, 2018

The Big 3 ‘Lean Startup’ Mistakes Companies Still Make Are you spending a ridiculous amount of time working on a product, and getting nowhere? If this sounds like you, you’re probably stuck in the lean startup trap. The idea The problem in lean startup originates right at the first step. And you’re not the only one.

Startups 68

Startups Customer Experience User Testing Feedback Software 68

freshtrax

APRIL 18, 2024

Gustavo Trigos is known for his entrepreneurial spirit as the CEO and Co-Founder of his SF-based tech startup, Mentum. He highlighted the importance of understanding local cultures, regulations, and business practices to successfully enter new markets.

Vision 104

Vision ChatGPT Healthcare B2B 104