The Product Coalition

DECEMBER 6, 2023

Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. Unlike what most people think, the product strategy isn’t the strategy of the product department. That’s about strategy in general.

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Product Management University

JANUARY 19, 2023

Product managers focus on the market segments or target customers that are most conducive to their organization’s strategic goals rather than doing it for each product. When customers in named market segments are the focus, it’s easier to prioritize engineering resources and direct marketing, sales, and customer success teams.

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Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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Technical Advisors Product Research Analytic Tools User Testing 116

Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

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The Product HQ

JUNE 10, 2024

Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch. A business analyst or sales engineering team gets this data for you in reputed companies.

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Product Culture

FEBRUARY 2, 2022

First Name. Jobs My friend Phil Granof, CMO of e-tail rocketship NewStore is looking for the right Product Marketing VP to spearhead their evolution from an engineering focus to a go-to-market focus. And let’s define outcomes as the difference our stuff makes — keeping your child safe in the car.”

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The Product Coalition

JUNE 24, 2020

In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? In this post, I’ll go into the responsibilities for each of the four ‘flavours’ of product manager. The stakeholders you deal with will change (e.g.

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Product Innovation Educators

MARCH 15, 2021

The skills product managers need in a changing environment. This podcast will soon be changing its name to Product Mastery Now. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now. The power dynamic is definitely changing.

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The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? a reciprocal relationship in which there is giving on both sides; the product manager or engineering organization as listener and seeker. why is it valuable?

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People-First Product Leadership

SEPTEMBER 17, 2023

Welcome <insert name> We are thrilled to have you join the <insert name> team! Get a high level understanding of Product @ <insert company name> Meet with individuals noted below. Are there adjustments to the product development lifecycle you recommend based on your experience?

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Research Software Data Visualization Analytic Tools Feedback Software 52

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

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The Product Coalition

NOVEMBER 19, 2020

The problem The friend I talked to is named John. While you might not have product experience, you can apply to companies where your knowledge is valued and a recruiter might just overlook that requirement. If you studied mechanical or electrical engineering, try applying for PM roles at hardware companies, like Nest.

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Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like.

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Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel. What is a B2B marketing funnel?

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Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. The IT Department (Responsible for Deploying the Product). So let’s dive in.

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Business of Software Conference

FEBRUARY 9, 2021

If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product. Upcoming Events.

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Intercom, Inc.

NOVEMBER 3, 2022

For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. When you’re starting a company, you want to hire 10X engineers, 10X data scientists, and 10X designers, and the market for these people is competitive. Natasha: For sure.

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The Product Coalition

NOVEMBER 23, 2021

Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy? This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.

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The Product Coalition

JANUARY 5, 2019

Tech debt is all of the little things that aren’t quite right about your product behind the scenes. It’s all the workarounds that you’ve found to quickly make the product look and behave the way that it does. It’s the stuff that your engineering team has since learned could have been done a lot better. Thanks for reading!

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The Product Coalition

FEBRUARY 5, 2023

Photo: Daniel Medhurst | Credit: Courtesy of the artist His name is Jaime Meline. In this pivot, you broaden the range of services/products being offered. It is often made by companies who found a product-market fit and are ready to expand their horizon. It is a change of the platform the service/product is offered.

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The Product Coalition

NOVEMBER 26, 2019

The team is forever busy with engineering and design projects (some visible and some well hidden), while business-critical projects are dragging on at a snail’s pace. When a long-awaited product or feature finally launches, it often comes well short of the needs. GIST manages product planning and development in four layers?

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Onboarding KPIs Product Research Agile User Testing 78

Userpilot

FEBRUARY 18, 2021

No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. Said Nicole Dugan, Director of Marketing at Sapiens, in a comment under my Linkedin post venting about failed personalization attempts. An engineer can use it too to create scalable flows without coding.

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Analytic Tools Software Review Data Visualization Customer Experience 98

Userpilot

FEBRUARY 3, 2022

As the name suggests, a welcome page is the first landing page new users see when they sign up for your product. With that context in mind, imagine that you’re a customer looking for a new consumer finance app on your search engines of choice. Or maybe they filled in their name and job title on your signup page.

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The Product Coalition

APRIL 2, 2023

The upside is : doubt is the engine of progress. Don’t hire me as a Product Manager if all you’re looking for is an executant to get your impossible retroplanning done. A good Product Manager should challenge your vision, your decisions, your timing, your roadmap. The rest is politics (and we don’t do that).

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Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

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User Testing Product Management Product Manager Reporting Tools 101

Mind the Product

MAY 25, 2018

So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”.

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User Testing Weak Development Team Onboarding KPIs Customer Experience 112

The Product Coalition

FEBRUARY 12, 2024

Accountability with names tied to each item on the roadmap is critical. Did you complete design, engineering, and stakeholder reviews? What’s the release plan, including product marketing and customer engagement? Ownership —  This one is simple. Who owns the roadmap? Who owns each feature? Are they on board? If not, why?

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Technical Review User Testing Product Research Customer Feedback 112

Intercom, Inc.

NOVEMBER 7, 2019

You started off in engineering, I believe. I originally did study engineering in France, and then I went back for my last year at UC Berkeley in Silicon Valley, where I was both working on a computer science master’s degree as well as launching my own company with a few friends. Nico: Exactly. That’s what we call the start phase.

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Feedback Software Marketing User Testing Finance 162

Amplitude

JANUARY 21, 2021

Not only has Amplitude made data self-serve, it has increased the velocity of our data feedback loops, which in turn leads to better, faster decision-making, whether it be about the product, marketing, or operations. . We faced a particular challenge with the explosion of data from new products.

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Data Visualization Reporting Tools Product Research Customer Feedback 105

Intercom, Inc.

OCTOBER 1, 2020

It would include customer support, along with buying a domain name, along with building a peak feature, because there were four of us and there was that sort of chaotic sense of everyone does everything. Eoghan would do visual design; Ciaran, David, and then later on, Darragh, would start to engineer it. Different things change.

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Intercom, Inc.

OCTOBER 1, 2020

It would include customer support, along with buying a domain name, along with building a peak feature, because there were four of us and there was that sort of chaotic sense of everyone does everything. Eoghan would do visual design; Ciaran, David, and then later on, Darragh, would start to engineer it. Different things change.

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Roadmap Feedback Software User Testing Reporting Tools 165

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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Research Software User Testing Product Research Analytic Tools 98

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). To do either, the prospective customer needs to enter their email address, name, and company. Content marketing path Ahrefs is an SEO suite known for its value-packed blog posts. Their needs, wants , and pain points.

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PMLesson's Ace the PM Interview

DECEMBER 13, 2021

The STEP (Student Training in Engineering Program) is for those engineering and tech-related roles. The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. SpaceX internships span both engineering and business roles. GPA or higher.

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The Product Coalition

MAY 24, 2018

This post was originally published on Product Management Festival ’s website. We have compiled a list of experienced product management professionals with a track record for success?—?and With backgrounds in engineering, marketing and business, some of them are also founders of their own companies. and they are all women.

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The Product Coalition

OCTOBER 25, 2021

Someone (engineering, BI, product analysts, or product managers) would need to know how to calculate the number that tells you the current metric value. Usually, when I ask people for their metrics they give me the metric name (e.g. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Mind the Product

APRIL 18, 2017

Before becoming an investor Josh spent 15 years in product and engineering roles at leading companies in social, commerce, and media. He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x. Caitlin Kalinowski, Head of Product Design Engineering, Oculus.

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