Mind the Product

OCTOBER 29, 2021

In this #mtpcon Digital Americas session, Karishma Irani, group product manager at LaunchDarkly explains a Triad process that can increase effectiveness when planning and scoping out new product ideas. [.]

Engineering 185

Engineering Product Management Product Manager Management 185

Roy Madden

JUNE 23, 2022

Easily track the latest product launches in your industry with Feedly’s AI engine. Keeping up with your competitor’s latest product announcements in real-time is close to impossible. We’ve added Product Launches to the list of strategic moves Feedly’s AI Engine understands. Market Intelligence.

Product launches 103

Product launches Artificial Inteligence User Testing Product Research 103

Mind the Product

JUNE 25, 2018

Intercom amended its old process and introduced a method it called Product Forum to be able to collaborate better and keep up its tremendous pace. Mark ended his World Product Day talk with a personal observation on what the essential ingredient was that helped Intercom to ship the new messenger on time. Lesson 2: Embrace Constraints.

Product launches 115

Product launches Product Research Research Software Feedback Software 115

Product Innovation Educators

MARCH 18, 2024

Throughout my career, I’ve often found the best insights for improving my product work by learning from other industries, so even if you are not involved in medical products, you’ll be able to apply the practices you are about to hear. I noticed the Ford and Toyota engineers had different approaches to developing products.

Development 281

Development Customer Feedback Feedback Software Transportation 281

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Amplitude

DECEMBER 11, 2018

Product-oriented engineering teams do more than just write code. They’re more than just a feature factory; they’re co-owners of the product experience. Product Oriented Engineering Teams from Amplitude. Don’t Get Siloed Off From Product and Design. What good engineering teams do. The product suffers.

Engineering 111

Engineering Onboarding KPIs User Testing Product Research 111

Amplitude

APRIL 25, 2021

Personalization at scale requires product, marketing, and engineering to collaborate. For example, in a matter of seconds and without any data engineering, you can count the number of times users perform an add-to-cart event in the last 24 hours, or aggregate the average order value over the last 30 days.

Analytic Tools 113

Analytic Tools Engineering Feedback Software Data Visualization 113

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. No engineering skill is required. The last year hasn’t been easy.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Product Innovation Educators

SEPTEMBER 2, 2024

Talking About Value: The Art of Communication in Market Research One of the challenges in market research is translating product features into benefits and value for customers. Engineers and product developers often focus on the technical aspects of a product, but customers are mainly interested in what they get out of it.

User Testing 280

User Testing Product Research Market Research Research Software 280

Roy Madden

APRIL 4, 2022

The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Meet Leo, Feedly’s AI Engine. Feedly’s AI Engine (Leo) automatically tags key market intelligence concepts. Market Intelligence.

Technical Review 78

Technical Review User Testing Engineering Artificial Inteligence 78

The Product Manager Coach Blog

MARCH 4, 2025

Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

Product Innovation Educators

JUNE 12, 2023

I have had engineering teams applaud that I meet with at least three customers every week, regardless of whether it’s prescheduled for a particular project or not. That gives engineers trust that whatever I am asking them to build is actually required by the market and by our users. Write about the requirements for phase zero.

User Testing 253

User Testing Customer Feedback Product Management Product Manager 253

Mind the Product

JUNE 28, 2019

An inquiry was of course launched into what went wrong, and more importantly, who was to blame. Of course such things are common on any failure to launch a product as well. The Engineering Process. Let’s look at the engineering process. And so, the product launched, and promptly sank.

Weak Development Team 166

Weak Development Team User Testing Product Research Agile 166

The Product Guy

OCTOBER 4, 2019

I also share updates with our engineers in our standups. Having this document forced us to build telemetry into our product launches. For example, we delayed a major product launch for several weeks because we hadn’t discussesd telemetry with our offshore development team at first, so it wasn’t built in to the product.

Reporting Tools 239

Reporting Tools Research Software Feedback Software Analytic Tools 239

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? But what if you don’t work for a startup?

User Testing 171

User Testing Customer Feedback Customer Experience Product launches 171

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

AUGUST 10, 2022

At Intercom we believe that clear guiding principles are the best foundation for building product and keeping teams aligned. Our engineering principle “shape the solution” allows us to deliver better customer value and maintain a team of highly engaged, aligned and motivated individuals. Engineers are involved from the outset.

Feedback Software 151

Feedback Software Customer Experience User Testing Customer Feedback 151

Centercode

JUNE 27, 2025

Here’s what that looks like: Engineering wants detailed reproduction steps and logs Product wants insight into feature adoption or customer fit Support expects ticket-ready reports Marketing needs glowing testimonials UX is hoping for quotes about usability Leadership wants a confident green light The result?

Technical Review 52

Technical Review Weak Development Team Systems Review Software Review 52

Pragmatic Marketing

OCTOBER 11, 2019

Usually, especially the sales engineering teams. I always like to take all the information and as a first step, get it out to our sales engineers because they will ask every single question that has ever been thought of is related to the pricing and packaging or product details.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Usually, especially the sales engineering teams. I always like to take all the information and as a first step, get it out to our sales engineers because they will ask every single question that has ever been thought of is related to the pricing and packaging or product details.

Product launches 70

Product launches User Testing Research Software Product Research 70

The Product Coalition

MARCH 29, 2021

Product management has become a distinct function alongside engineering and marketing (rather than falling into one or the other), often reporting directly to the CEO ( for a detailed history read The History and Evolution of Product Management by Martin Eriksson ). More recently, the Agile Manifesto helped it evolve further.

Reporting Tools 167

Reporting Tools User Testing Product Management Product Manager 167

Centercode

JUNE 24, 2025

But beta testing can also help you decrease support costs, which can […] The best brands in the world partner with Centercode to perfect their products Delta Testing New to Delta? Schedule a demo to talk with an expert. A cross-functional customer validation program will need something more defined.

User Testing 52

User Testing Feedback Software Research Software Reporting Tools 52

freshtrax

MAY 30, 2025

It re-engineered its products, launched U.S.-specific But instead of mimicking American brands or misleading consumers, Toyota leaned into its Japanese identity while carefully adapting to local market expectations. and an authentic emphasis on quality rooted in Japanese craftsmanship.

User Testing 97

User Testing Branding Naming Customer Experience 97

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.

Product launches 52

Product launches Roadmap Research Software Strategy 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Do you want to build awareness or signups?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 14, 2023

Technical product managers build products with strong technical or engineering elements. A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Mind the Product

JANUARY 16, 2020

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done.

Data Visualization 176

Data Visualization Customer Experience Customer Feedback User Testing 176

Mind the Product

DECEMBER 10, 2018

The reason why product managers perceive process to be important is because it helps them to scale high-quality product decisions. Typically, there are more than five engineers for each product manager, so product managers need process in order to make sure things don’t fall through the cracks.

User Testing 164

User Testing Startups Engineering Customer Feedback 164

Mind the Product

APRIL 21, 2023

Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers.

B2B 181

B2B Product Management Product Manager Management 181

UX Planet

JUNE 13, 2025

White hat designers In Part 1 of this story, we explored how a lone in-house design generalist can free up time and resources by offloading routine UI maintenance tasks to web engineers. New product launches can offer similar opportunities to product designers, including generalists.

User Testing 66

User Testing Data Visualization Customer Experience Research Software 66

Mind the Product

FEBRUARY 6, 2020

Following that, at university, I studied to become a mechatronics engineer. Before transitioning to product management I worked in Research and Development and from there I switched to project management as a stepping stone into product. It was a former boss of mine who felt I should consider product management.

Product Management 188

Product Management Product Manager Research Software Automotive 188

Intercom, Inc.

AUGUST 13, 2020

You can also create custom Inbox views for different product areas, using the new conversation data attributes as filters ( more on these later ). This feature was actually first built by a former Customer Support Engineer on the team. Our new best friend: the duplicate detection Task Bot.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Product Innovation Educators

FEBRUARY 19, 2018

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. It was the start of what became a very successful product. The person who was responsible for consumer insights and product strategy for the Santa Fe at the time was Heather Kluter.

User Testing 120

User Testing Product Research Product Management Product Manager 120

Sachin Rekhi

FEBRUARY 1, 2016

One of the challenges we've long acknowledged in the tech industry is how difficult the transition can be from a software engineer to an engineering manager due to the vast distinction in the skill set to be great at the new role. a product leader. Ultimately it becomes your responsibility to not only think about the work (ie.

Systems Review 141

Systems Review Feedback Software Weak Development Team Technical Review 141

The Product Coalition

MAY 5, 2021

Pre-launch giveaway If you want to sell your products, then create a feeling of both expectations as well as excitement amongst the customers. Make sure to do this before the product launches since it will attract many customers. Pre-launch giveaway is one of the best techniques. For example, work on the keywords.

Customer Experience 134

Customer Experience Events Blog Engineering 134