Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Mind the Product

JULY 21, 2020

All the sexy stories around product management come from startups, or revolve around working like a startup. Working in an enterprise gets much less respect – but being successful in a large firm is no picnic. Working in an enterprise gets much less respect – but being successful in a large firm is no picnic.

Enterprise 116

Enterprise Product Research Feedback Software Technical Review 116

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

MAY 16, 2021

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

Analytic Tools 123

Analytic Tools Research Software Startups Development 123

Intercom, Inc.

OCTOBER 8, 2020

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

Product Management Unpacked

MAY 27, 2021

I’d worked for a startup in Hyderabad, India where everyone had to wear different hats,“ recalls Debashish. “I I realized that I wanted to expand my focus into product management.”. I had a strong tech background, so I wanted to dive into the business and design side of product management and hone my leadership skills.

Healthcare 146

Healthcare Technical Review Product Management Product Manager 146

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

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Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. I can’t help thinking this is a way of experimenting in the greatest tradition of the Lean Startup. What do they want?

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

The Product Coalition

JULY 6, 2023

As someone who’s worked at dozens of technology organizations from early stage-startup to major corporate tech companies, I can personally attest to the difficulties these types of products bring to the day-to-day work of an end-user. Of course, Zoom was able to monetize this interest with its enterprise offerings ultimately successfully.

Research Software 114

Research Software Feedback Software User Testing Product Research 114

The Product Coalition

APRIL 13, 2020

How many startups will survive the COVID-19 economic crisis ? Startups that have started producing their products in China are at risk of experiencing considerable damages or disappear at all. Enterprises are actively thinking about how to find alternative suppliers. How will it look like?—?the And what’s most important?—?what

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Startups Finance Travel Product Research 133

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. As the founder and manager of a personal brand myself, I can’t emphasize the need for these tools enough. A social media management tool is generally easy to play around and adapt.

Research Software 89

Research Software Reporting Tools Startups Customer Experience 89

Intercom, Inc.

MARCH 16, 2022

This is why our customers – from small startups to massive, complex enterprises – put their trust in us. We manage risk and respond instantly when things go wrong. Part of the program strategy aims to identify, prioritize, and mitigate risks that would threaten our availability. Here’s how we do it.

Software Review 118

Software Review Technical Review Systems Review Management 118

Modus Create

JULY 2, 2021

If you’ve ever worked in a successful early-stage startup, you must be familiar with the euphoria of the first signs of growth. Many startups struggle to carry the momentum of the initial growth spurt. . So, why do most startups struggle to scale? Growth is sacred for startups. It’s a phase that energizes the entire team.

Startups 72

Startups Technical Review Software Review User Testing 72

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Qualtrics provides enterprises with advanced survey capabilities and analytics to drive product differentiation and user satisfaction through deep insights. Usepilot’s integrations.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Reporting Tools 91

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience 192

Customer Experience Onboarding KPIs User Testing Customer Feedback 192

Mind the Product

MARCH 20, 2020

Quoting Georgie Smallwood, CPO of European digital bank N26, Melissa explains that the skills of a product leader are essentially those of a product manager but with wider scope. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic.

User Testing 213

User Testing Product Research Customer Feedback Customer Experience 213

The Product Guy

DECEMBER 15, 2019

The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams. Join me in congratulating this year’s winners! Jenna Gaudio. ?Jenna

Technical Advisors 148

Technical Advisors Analytic Tools Product Management Product Manager 148

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Entrepreneurship is a mindset that doesn’t only belong to startups.

Data Visualization 181

Data Visualization User Testing Research Software Marketing 181

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 75

Startups User Testing Product Management Product Manager 75

Mind the Product

MAY 8, 2019

Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Quotes of the Episode.

Product Research 167

Product Research Entertainment Leadership Startups 167

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Research Software 81

Research Software Enterprise User Testing Workshop 81

Userpilot

MARCH 8, 2022

of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Intercom, Inc.

MARCH 11, 2021

From his background in software development and project management, Farhan learned how a data-driven approach is key when it comes to scaling your business – but for this to be effective, you need to keep your customer at the heart of everything you do. And from there, I joined a startup, and that was the next inflection point in my career.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences.

Data Visualization 84

Data Visualization User Testing Research Software Product Research 84

The Product Coalition

SEPTEMBER 4, 2020

My journey to product management was not what you might expect , but then again, maybe you would. Three years later I became a web application engineer at a startup that built software for military and private industries. From Startup to Enterprise A job at a startup means a lot of responsibility.

Weak Development Team 126

Weak Development Team Systems Review Customer Experience Software Review 126

The Product Guy

JULY 4, 2019

My career started at Hewitt Associates which was a human capital and management consulting firm that operated 500 offices in 120 countries. As a result, my backlog doubled, clients’ frustrations increased, and multiple management meetings resulted. The four memorable moments below taught me, and continue to teach me these lessons.

Research Software 153

Research Software Product Management Product Manager Systems Review 153

The Product Coalition

JANUARY 12, 2023

To remain competitive, organizations must be able to adopt digital transformation strategies that are agile, scalable, secure, and cost-effective. Challenges of Implementing Digital Transformation Another example of Domain Transformation is supply chain management. What Are the Drivers of Digital Transformation? "Digital

Artificial Inteligence 131

Artificial Inteligence Data Visualization Analytic Tools Research Software 131

The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. Leadership and management books haven’t been included because when you’re just a small team, amping up leadership capability provides less leverage than solid execution of the topics that I will cover. Lean Startup by Eric Ries?—?Build,

Books 185

Books User Testing Product Research Inbound 185

Strategyzer

MAY 13, 2020

Unfortunately, we only rarely see a clear alignment between strategy and innovation. Steve Blank, founder of the Lean Startup movement, calls this “innovation theatre”. From our experience, nowadays most companies perform some sort of innovation activities. A bunch of innovation activities that do not produce any tangible outcomes.

Strategy 109

Strategy Startups Enterprise Leadership 109

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com. Better Products.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. Meanwhile, if you’re looking to start or advance your career in product management, check out AWIP’s job board. Let’s dive in.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

UX Planet

FEBRUARY 1, 2024

Project Brief The project involves creating a comprehensive finance management app. It will integrate live shopping updates, investment tracking, credit and debit card transactions from multiple banks, bill management, goals tracking, insurance and loan details, tax calculations, and insights on optimising savings.

Analytic Tools 95

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