Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. 13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Ahrefs uses video marketing to reach relevant audiences.

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 62

Research Software User Testing Outbound Marketing 62

Gainsight

JANUARY 8, 2019

Event Website. Event Website. Event Website. DX3 is Canada’s largest conference for marketers that showcases best practices and insights on all things digital marketing. Event Website. Event Website. Event Website. Ben Franklin once said, “An investment in knowledge pays the best interest.”

Events 45

Events Inbound Data Visualization B2B 45

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

APRIL 7, 2024

Amplitude is the best event-tracking software. Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Custom event tracking. Setting up a custom event in Userpilot. Analytics dashboards.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Reporting Tools 81

Intercom, Inc.

DECEMBER 14, 2022

2022 has been a year for the books, with major changes and uncertainty across every industry. . Proactively support your customers before they ever need to reach out to your team by sharing product, event, and company announcements within the new News section of the Messenger. . Tickets: a new way to use Intercom .

Data Visualization 104

Data Visualization Feedback Software User Testing Customer Communications 104

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 76

Research Software Engineering User Testing Marketing 76

Intercom, Inc.

MARCH 19, 2019

The best marketing in the world can’t help you if your product or service isn’t up to scratch. At Intercom we strive to drive a high viral growth rate by building products that bring to life what we’re marketing and selling – a personal way to connect with businesses in real time. Content marketing.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JUNE 19, 2023

The sales process conversion funnel involves four stages: website visitor, marketing and sales qualified lead , product qualified lead , and paying users. Potential customers land on your website from the inbound marketing funnel and outbound marketing funnels. Average conversion rate for websites in the SaaS industry.

Research Software 90

Research Software Analytic Tools B2B Reporting Tools 90

Intercom, Inc.

AUGUST 25, 2021

The deluxe hardback copy of Intercom on Starting Up epitomized the approach – a beautiful item in its own right that became a coveted collectible among fans and influenced the industry. To make that connection in the real world, we began hosting a series of events in 2015, effectively a live version of the Inside Intercom blog.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Gainsight

SEPTEMBER 22, 2023

Competitive Advantage Most industries are ripe with competition—and if they aren’t already, they will be soon. How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Still, when it comes down to it, they fundamentally help their customers accomplish the same thing: automate marketing. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly. The first step towards driving product-led growth?

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Mixpanel

JANUARY 12, 2023

Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. I often use the Wayback machine to understand how similar products disrupted a market.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. Chaotic flow blog focuses on SaaS marketing, SaaS sales, SaaS metrics, and cloud computing.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 8, 2022

Her coaching experience spans a variety of industries and companies of all sizes, from early-stage start-ups to global corporations. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In a healthy culture, all constituencies recognize the importance of balancing competing desires—they want to be heard, but they don’t have to win.”.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

The Product Coalition

APRIL 14, 2020

After all, who doesn’t want more market share and revenue growth? Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Hence even though the lead quality is high the cost efficiency is pretty low.

Banking 78

Banking Research Software User Testing Customer Experience 78

Userpilot

NOVEMBER 17, 2021

In barely a decade, the company has become an industry heavyweight with: 240+ members. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. 2,000+ customers. 5 products.

Customer Experience 82

Customer Experience User Friction Enterprise Document 82

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. I worked in various industries. But now that the markets are changing a little bit, we can get back to healthy habits.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Userpilot

MAY 30, 2023

launch personalized marketing campaigns). The CDP market is a busy, complex place – and that makes it tricky to choose the right platform. Marketing teams. Many CDPs also encompass advertising tools – your marketing and comms teams will have the best understanding of what they need to do their jobs.

Analytic Tools 84

Analytic Tools Data Visualization User Testing Customer Experience 84

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. Why did ADARA decide to enter the Japanese market at that time?

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

Userpilot

JULY 12, 2021

SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Google Analytics helps marketers understand their website audience better by tracking a range of metrics, including acquisition and behavioral metrics. SaaS Analytics Tools for Social Media Marketing.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Amplitude

AUGUST 7, 2020

Cohort analysis can show you additional opportunities across your company, including product development, marketing, and sales. To use cohort analysis to inform your marketing and advertising, identify the channel or inbound tactic you want to measure. But First, What Is Cohort Analysis?

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Userpilot

JULY 20, 2023

AI tools can help you with content creation, image generation, localization, SaaS marketing, email automation, and data analysis. Best AI tools for SaaS Marketing: EliseAI: create AI chatbots. MagicSales BOT: conversion-optimized emails for email marketing campaigns powered by GPT-3. Synthesia: AI video generator.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Reporting Tools 79

Intercom, Inc.

JUNE 21, 2018

Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. We have webinars, virtual events, books – we do everything now.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Indicative

MAY 25, 2018

The event featured leaders in tech, media, and government talking about how technology will impact our world. All the panelists envisioned a less-regulated future for their industry, having already seen stigma diminishing toward the drug. Like the bat signal, marketing needs to resonate with the person it’s meant to reach.

Research Software 53

Research Software Banking Certifications Customer Experience 53

Intercom, Inc.

AUGUST 12, 2021

So, I’m well-versed in go-to-market motions, customer support, customer success, sales, and I think I’ve probably had every role under the sun along the way so far. Bobby: That is so smart and I think such an insight for our industry. Left after, as I said, nine and a half years and helped scale another ad tech business.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

JANUARY 31, 2019

For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Salesloft CMO Sydney Sloan on aligning sales, marketing and support. Then I tried to reorient them and give them back to marketing. They include: Close.io An analogy is a really good way.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Business of Software Conference

JULY 26, 2016

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Intercom, Inc.

AUGUST 10, 2018

Here is a recording of the launch event we held to announce and explain Custom Bots , and below is a transcript of the video, lightly edited for clarity. It’s called Operator, and it performs tasks like inbound lead qualification and customer routing. Will: Yes, so today we’re launching Custom Bots.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job. Upcoming Events. BoS USA Online 2020.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Brian Balfour

JUNE 20, 2017

So Susan Su, Head of Marketing at Reforge, dug in with the Patreon team to produce this amazing piece. Ultimately, their two most basic criteria evaluate an inbound Creator's breadth of reach and depth of relationship with their audience. My second response, let's write about this. The challenges they faced with that metric.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84