Product Innovation Educators

DECEMBER 2, 2024

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.

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User Testing Feedback Software Research Software Product Research 307

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? User persona example. Let’s look at how that’s done!

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Messaging Research Software User Testing Analytic Tools 111

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

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User Testing Product Research Market Research Research Software 280

Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.

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Research Software Feedback Software User Testing Product Research 266

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. Instead, a startup should focus on solving one problem better than anyone else.

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User Testing Research Software Feedback Software Customer Communications 179

Alchemer Mobile

NOVEMBER 13, 2024

For example, asking, “What do you like most about our product?” For example, “On a scale of 1 to 10, how likely are you to recommend our product?” For example, tracking CSAT over time can reveal trends in customer sentiment. For example, if a customer rates their experience poorly, you can ask a follow-up question.

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Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. Hello, Paul.

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Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

MAY 17, 2025

Youll hear the same generic list: improve onboarding, send push notifications, or show in-app messages. In this post, Ill break down 8 strategies that move the needle, with real examples from apps that have figured it out. Example: Lifesum Lifesum does this exceptionally well. They care about what happens after.

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Feedback Software User Testing Strategy Customer Experience 74

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

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Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This section will show you some practical examples: 1.

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Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

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Product Marketing Marketing Research Software Customer Experience 211

Productside

APRIL 2, 2025

Example: Why: Remote teams waste time switching between disconnected tools. What: Slack offers channels, messaging, and integrations for focused team communication. Example: Sarah is a support manager at a fast-growing startup. Whats been your biggest challenge in refining product-market fit? Not a persona.

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Data Visualization User Testing Product Research Product Management 177

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

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Research Software Analytic Tools Feedback Software Definition 105

Userpilot

JUNE 2, 2025

This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. Mobile push notifications do what most marketing channels cant: they skip the line and go straight to the lock screen. It matters whether the user opened the message, tapped it, and took action inside the app.

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Analytic Tools Data Visualization Onboarding KPIs User Testing 100

UX Planet

MARCH 3, 2025

In this guide, well explore various website types, their goals, key design considerations, and real-world examples to help you craft memorable experiences. Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Example Websites: Notion Figma 2.

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Reporting Tools Magazine Software Review Customer Experience 59

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. 17:48] How do we apply these story elements to marketing?

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Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Artificial Inteligence Research Software Product Research User Testing 235

Product Management University

MARCH 2, 2025

Whether its marketing, customer success, or sales, every team relies on product managers to clearly articulate the value of new features and releases. A great demo creates momentum, ensuring that sales, marketing, and customer success teams are aligned and excited to take the product to market. Heres why it matters: 1.

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Lenny Rachitsky

NOVEMBER 19, 2024

Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. Here’s an example output: Six months ago, I didn’t think this could work. It has already leveled up my game.

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User Testing Customer Feedback Feedback Software Reporting Tools 130

Product Talk

FEBRUARY 12, 2020

This field draws people with diverse backgrounds and skill sets, and Lisa Orr is the perfect example of this. Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. You also have a mobile app that sends similar messages via push notifications.

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Product Research Data Visualization User Testing Research Software 265

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

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Messaging Positioning Data Visualization User Testing 105

Messages that Matter

AUGUST 26, 2024

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They are an excellent source of relevant information such as who is the No. 1 target buyer?

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Messaging Product Research Weak Development Team User Testing 40

The Product Guy

MARCH 26, 2019

For example, in 2005 the audience received items such as a Burberry coat, an iPod, and a Blackberry phone, but in 2006 each audience member received a $1,000 gift card and a camcorder and were told to record themselves using the money to do a good deed for someone else. You don’t get to choose the favorite things alone. You get a car!

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Product Management Product Manager Technical Review Management 360

Product Talk

FEBRUARY 5, 2025

For example, if youre planning to work in a product trio , youll need to determine who will be participating. Lets consider a few real-life examples from people weve featured here on the Product Talk blog to help illustrate what customizing the habits can look like. Who and what will you need to take your next steps? Now Its Your Turn!

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Product Research User Testing Customer Experience Framework 218

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

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Marketing B2B Branding Data Visualization 209

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. So it’s no surprise that storytelling has become such a popular part of brand marketing. And yet, all this emphasis on storytelling glosses over the quality that’s even more crucial for a brand’s content marketing to find success: personality.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Alchemer Mobile

MAY 17, 2022

Here are some examples of areas to focus on: Product roadmap prioritization : What new app features and improvements are customers most interested in? . Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly.

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Feedback Software Research Software User Testing Reporting Tools 246

Business of Software Conference

JUNE 12, 2025

It’s a question every marketer asks… And most are still guessing. Despite all the tools, personas, and campaign data, it’s still far too easy to fall into marketing that sounds good, but doesn’t land. Key Concepts in JTBD-Driven Marketing The Struggling Moment : Understand what’s broken in your customer’s current reality.

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Research Software Marketing User Friction User Testing 52

Alchemer Mobile

MAY 10, 2022

Two-way messages give customers the ability to leave feedback through an always-on, always present channel: your mobile app. Customers can provide messages and pictures describing issues that are impacting their mobile experience. Likewise, you can respond directly to customers who utilized the Message Center to provide feedback.

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User Testing Customer Feedback Customer Experience Feedback Software 260

Alchemer Mobile

JANUARY 26, 2021

Below is an example customer journey , with customer goals at each stage highlighted. Individual mobile customer goals may align with what you’ve used for your traditional marketing funnel, or they might be different. To start, think about the in-app message you’re sending to figure out timing and placement.

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User Testing Customer Feedback Customer Experience Feedback Software 246

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

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Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? Some product differentiation examples to guide your approach include: Userpilot differentiates itself through its comprehensive feature suite. Dock gets a competitive advantage by focusing on a specific market segment.

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Differentiation Analytic Tools Research Software Feedback Software 111

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

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User Testing Customer Feedback Customer Experience Data Visualization 239

The Product Guy

APRIL 9, 2019

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. For example, is our engineering sprints solving the problems that align with our Orbis product vision and release goals? The more I apply the strategy, the louder the message becomes.

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Feedback Software Analytic Tools Technical Advisors Strategy 372

Userpilot

JULY 8, 2024

It involves testing a variation of a product, marketing campaign, or ad against a control group to see if the variation outperforms the original version. Some examples of A/B testing in SaaS can include: Testing different upsell prompts to identify which prompt drives more user upgrades and increases conversion rates. 2 body copies.

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Analytic Tools Data Visualization User Testing Product Research 109

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team.

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