The Product HQ

JUNE 1, 2024

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Further data from Embroker shows that failure is most common for startups with between two and five years in their target market.

Startups 52

Startups Product Management Product Manager Technical Review 52

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Blog: High-Octane Product Management.

B2B 130

B2B Product Management Product Manager Magazine 130

The Accidental Product Manager

OCTOBER 16, 2023

Finding counterfeits is half the battle Image Credit: cce Just imagine if you were a product manager who was responsible for a very popular product. Perhaps this is a fashion product or a high tech product that everyone wants. As a product manager part of your job would be to put a stop to this kind of thievery.

Artificial Inteligence 73

Artificial Inteligence Product Management Product Manager Management 73

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. There’s one key strategic part of product management that got lost in the agile shuffle. Product Management Playbook.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane Product Management. 3 Obstacles to Creating Stickier Products and How to Overcome Them. .

B2B 130

B2B Magazine Product Management Product Manager 130

Alchemer Mobile

NOVEMBER 23, 2020

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. Prioritization is mostly a rational exercise. Josh Fischer, Product Lead at Spotify.

Product Research 235

Product Research Product Management Product Manager User Testing 235

Userpilot

NOVEMBER 20, 2023

Flexibility – you can easily adapt the weighted scoring models to reflect the changes in the market or organizational priorities. As a product manager, you need to prioritize the features to include in the update, so you decide to use the weighted scoring model. How to create a weighted scoring model?

Product Research 89

Product Research User Testing Customer Experience Research Software 89

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 162

Product Management Product Manager User Testing Weak Development Team 162

Product Management University

MAY 11, 2021

Implementing an Outcome-Based Product Enhancement Process in 5 Steps. Learn how in this free product management course. It’s your first step to eliminating constantly changing priorities and creating a culture of customer value across product, marketing, sales and customer success teams. Key features are…”.

Product Management 130

Product Management Product Manager Management Management 130

The Product Bistro

MAY 26, 2016

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. It is also crucial in new product development.

Marketing 170

Marketing B2C Data Visualization B2B 170

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

APRIL 22, 2021

Instead, we audition product managers (and Designers too for that matter) in the same way actors are auditioned for a movie. So, without further ado, this is how we are hiring the world's best product team. Design a new type of exercise equipment for people under the ages of 15. not the best candidate. the audition.

Analytic Tools 128

Analytic Tools Research Software Feedback Software Product Management 128

bpma ProductHub

MARCH 20, 2017

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one.

Technical Advisors 150

Technical Advisors Marketing Technical Review Software Review 150

Product Management University

NOVEMBER 3, 2020

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. Resetting Your Customer Retention Priorities: A Team Exercise. Take all of your product backlogs and priorities and set them aside for the moment.

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Product Management University

MAY 2, 2024

Managing the product enhancement list is one of the most frustrating parts of your product manager job. As product managers, you know this but sometimes you have to roll with it anyway, further adding to your frustration. When it’s all said and done, product managers are responsible for two outcomes.

Customer Experience 147

Customer Experience Software Review Positioning Reference 147

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Go through the same exercise as it relates to the value for your company. Both components collectively form the vision for the product.

B2B 147

B2B Vision Roadmap Framework 147

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Userpilot

JANUARY 20, 2024

How do you conduct root cause analysis in product management? We also explain why it’s important for product managers and share useful tips. What is root cause analysis in product management? While the product manager holds the overall responsibility for RCA, you can’t do it alone.

Feedback Software 103

Feedback Software Analytic Tools Research Software User Testing 103

The Accidental Product Manager

SEPTEMBER 26, 2022

However, you wouldn’t be thinking that if you were a product manager who works for the stationary bike company Peloton. Their sales have shot up as more and more people were forced to stay home and could no longer go to the gym to exercise. Everybody Starts To Exercise At Home. Currently Peloton only has 3.1

User Testing 65

User Testing Product Management Product Manager Management 65

The Product HQ

MAY 10, 2024

Want to become an AI product manager? This guide shows you how to prepare for a career in AI product management. Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. If so, then you’ve come to the right place.

Artificial Inteligence 52

Artificial Inteligence Technical Review Analytic Tools Research Software 52

The Product Coalition

APRIL 2, 2022

Every time I navigate the ocean of Product Management frameworks, we are not tackling one essential part of our role: People and Ourselves. There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen.

Product Management 151

Product Management Product Manager User Testing Customer Experience 151

Product Management University

AUGUST 17, 2018

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. Target Market Focus.

Strategy 140

Strategy Marketing Product Strategy Presentation 140

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

The Product Coalition

JULY 17, 2022

If you’re looking to improve your team's work, a product management framework can be an excellent starting point. While frameworks don’t necessarily cover every aspect of being a good product manager, they provide guidance on how to approach problems and make decisions. In this article, we continue doing the same.

Framework 130

Framework Product Research User Testing Feedback Software 130

The Product Guy

APRIL 9, 2019

Guest Post by: Eric Wang (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Chris Butler]. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. Make a list of the scope and the challenges to your product.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. It is unusual that Michael’s first brush with product management was during his master’s degree in systems design engineering. He didn’t realize this at the time, but he was actually exercising a product manager mindset for the first time.

Research Software 157

Research Software Analytic Tools Product Management Product Manager 157

Mind the Product

AUGUST 9, 2019

In this keynote from #mtpcon San Francisco, Michael Sippey, VP of Product at Medium, shares some insights on how to think big and create clarity and focus for product management teams to unleash their full potential. It means the engineers, designers, marketing and executives are equally confused about their product.

Product Research 138

Product Research Product Management Product Manager Feedback Software 138

Sequent Learning

DECEMBER 20, 2023

Unveiling the Profound Benefits of Being a Product Manager and the Path to Excellence Introduction Becoming a Product Manager is a transformative journey marked by multifaceted advantages, and it extends beyond personal career growth.

Certifications 40

Certifications Product Management Product Manager User Testing 40

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Coalition

FEBRUARY 23, 2024

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. In product management , it’s crucial to discern genuine expertise from merely holding a job title. I am not in favor of assigning home exercises.

Data Visualization 124

Data Visualization Analytic Tools Research Software Feedback Software 124

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. My answer would be yes, definitely. Here’s why. Convenience Bias.

User Testing 102

User Testing Customer Feedback Feedback Software Marketing 102

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Then she decided to acquire technical skills in web development to get closer to the product development process.

Technical Advisors 110

Technical Advisors Reporting Tools Technical Review Customer Experience 110

Roman Pichler

DECEMBER 6, 2022

Product success is not something you can achieve on your own as a product manager or Scrum product owner. Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product.

Leadership 281

Leadership Technical Review Reporting Tools User Testing 281

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. This approach is a costly exercise and can be likened to ‘gambling’.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52