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How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. He has developed a systematic approach to problem-solving that forms the basis of his book, Decision Sprint: The New Way to Innovate into the Unknown.
The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. A good vision exercises pull—it describes a future state that people want to bring about. Examples : “Everyone who owns a smartphone”, “Business users and consumers”.
I then do various interviews with executives all the way to Product Management team members and surrounding functions. Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself. I gather data through surveys about observations.
The project, intended to improve customer satisfaction and reduce operational costs, was plagued by missed deadlines and escalating budgets. An in-depth review revealed that misaligned goals between IT and customer service teams, coupled with outdated processes, were the primary issues. Or consider a fitness goal.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. Discovery is a team sport. I did classic web development before there were frameworks back in the ’90s. It is an absolute requirement.
Most of us have had the experience of hearing a friend or colleague vent about their manager’s lack of support, micromanagement, missing product sense, unfair feedback, or some other reltionship problem that is as common as the day is long. Running through this exercise has two key caveats.
The challenge to the product managers is to translate these into a more functional plan for our engineering team. We perceive strategy from the management as the gospel – Usually the opposite, a good leadership team usually expects the individual contributors to provide iterative feedback. Simple task, right? First Attempt.
How Companies Are Funding UserResearch in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of userresearch.
When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall?
Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. Problems with CustomerDevelopment.
A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. The role is not called product administrator, feature broker, product backlog manager, user story writer, or project manager—even though that’s sometimes how it is interpreted. Word is the product.
But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to userfeedback. [1].
A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. Since the required skill level is not clear, it’s often also not clear what and how to test when interviewing a potential hire. The Product Interview?—?A Can it meet the requirements? Is it a “good” structure?
Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .
According to our recent State of UX in the Enterprise survey , ‘including research within the product development process’ is now the #1 challenge faced by UX teams in 2019. But how can you get research into this early stage? But how can you get research into this early stage? Lucía Martin Garcia , Sr.
Listen to the audio version of this article: [link] The Core Product Team Product teams come in different shapes and sizes. But all product teams I have seen consisted of the person in charge of the product—the product manager or Scrum product owner —and developmentteam members.
We know that moving at speed is all about making decisions quickly and acting on them – but quick decisions get a bad rap. . They’re considered heedless, overly luck-dependent, and almost treasonous by those of us in the data and research domains. The second challenge is implementing a feedback loop.
Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect userfeedback to gain actionable insights. Consider using AI for qualitative feedback analysis.
Here are four examples: Joe, the sales rep, has promised a feature to an important customer without first talking to you—the person in charge of the product. Sue, the Scrum Master , wanted to help the developmentteam get better at sprint planning. But the team still over-commits and under-delivers. How are you doing?
Experimental Design For Product Testing?—?Important Take, for instance, a food scientist who believes that a new flavour enhancer could improve consumer demand, or a pharmaceutical company that have developed a medication which they believe could relieve high-blood pressure.
To help hiring managers and recruiters, like myself, decide whether or not to interview you, it can be a great exercise to treat your resume like a professional product. Consider this article a requirements document: it’s structured into several user stories from the perspective of a hiring manager, for a product manager role.
He is frequently helping organizations succeed while also holding the role of Professor Emeritus at McMaster University and Distinguished Research Fellow at Penn State University. Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy.
If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. In her five years there, she helped take Duolingo from 3 million users to more than 200 million. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.
Looking for an example of a happy, high performing product team? I hosted Laura on our podcast to learn everything from why assembling a great product team is like pulling off a heist, to tips for improving collaboration and marrying business needs with user goals. Balancing business goals with user needs. Laura: Exactly.
Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and userresearch. So let’s talk about mini-research. So let’s talk about mini-research.
And perhaps more importantly, how can you develop it? There’s only really one way to develop product judgment and that’s through direct interaction with your customers. It’s hard at times to ensure that PMs and designers are getting that direct feedback loop with users , but it pays enormous dividends.
Overview Charles River Laboratories aimed to enhance its product management practices and foster better team alignment. To meet these objectives, Productside delivered a tailored Optimal Product Management course featuring customexercises designed to tackle the company’s unique challenges.
. – Tweet This The product team at Botify knows this all too well. While Chief Product Officer Christophe Frenet initially guided this transition, many members of the team stepped in to facilitate this process. However, Claire adds it wasn’t all bad. Along the way, they’ve given a lot of thought to this process.
Here is a simple test: Close your eyes and gently observe your breath. When I am happy and content, everything seems OK—even an nagging problem with my website isn’t that bad and can wait. But when I am discontent, tense, or tired, small things can seem big and bad. Mindfulness helps me respond in an appropriate, skilful way.
Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. Customer discovery is the process of identifying, defining, and prioritizing relevant user personas.
There are two reactions to receiving customerfeedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join those 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.
They might feel anxious about taking on tasks that are new to them and outside their regular routine at work, like speaking directly with customers. Meet the Continuous Discovery Champions at Ramsey Solutions The product team at Ramsey Solutions is 40+ squads strong. There’s a framework. But it wasn’t quite that simple.
The Most Common Product Management Interview Questions What do you see as a Product Manager’s main role within product development? How do you stay user-focused? How do you see your career developing in the next 5 years? What are your main strengths and weaknesses? How do you stay user-focused?
As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Steli Efti on understanding your customers.
But many, many products are developed without knowing from the start that people want the solution, or even care about the problem. Many companies think they know what users or customers care about. They may have even talked to potential customers. They have personas with descriptions. But here’s the thing.
You go beyond developing a solution and like to be involved in the definition of the solution itself, giving your perspective and suggesting appropriate changes. It’s not just about developing a feature, you also make sure that is robust enough, so it doesn’t cause a bad impression. You care about quality.
In this second conversation in the series, we discussed two core principles of continuous discovery : encouraging teams to discover opportunities through continuous touch points and prioritizing in the opportunity space rather than in the solution space. I want to help more and more teams take advantage of these practices.
A Scrum Master should recognize that different stages of a Scrum Team’sdevelopment require different approaches: some, teaching; some, coaching; and some, mentoring. A Scrum Master’s principal objective should be to remove themselves from daily operations by enabling the Scrum Team to be self-organizing. A cross-functional?—?be
In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. This is what we did. 2012 – the Inception.
I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” It’s a principle that aligns the interests of product, sales and customers around value, simplicity, and competitive advantage. Your teams will realign and strengthen their partnership as they see the product through each other’s eyes.
It’s like developing a sixth sense for product success. How can we assess the level of product sense in PMs, designers, and developers? This guide breaks down the essentials: Customer Insight, Market Analysis, Organizational Impact, and Technical Mastery. The secret? Want the rest? Subscribe now 1.
An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation. The exercise was interesting.
Then, I wonder: how to be more creative in a UX setting, while still putting the user first? Jakob’s law reads: “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns to which users are accustomed.”
The questions keep coming in and it can feel great to help move your team forward by making the decisions, but they quickly pile up and leave you with no time to consider the bigger picture. A shared understanding of your customers, problems, and vision helps your whole team make the myriad of day-to-day decisions involved in product.
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