This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals.
So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?
Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.
Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and userresearch. So let’s talk about mini-research. Think of research as digging for gold. There is only the real world.
Sally spent 36 years with The Dow Chemical Company and GlaxoSmithKline Consumer Healthcare. The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. One of those elements is solving a significant customer problem.
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?
He is frequently helping organizations succeed while also holding the role of Professor Emeritus at McMaster University and Distinguished Research Fellow at Penn State University. On the other hand, there are all kinds of new technologies like AI, biosciences, and new opportunities in the medical field.
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom. Want more advice like this?
Those who have stood out to me as particularly customer-centric have had two qualities in common. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. The Foundation: Immediate Access to a Diverse set of Customers.
When I start to learn about product management, it seems PMs do a lot of things related to data, research, user experience, and dealing with other teams such as design, engineering, etc. Product management and UX design both strive to understand user needs, create valuable experiences, and continuously innovate products.
Brilliant meeting so many new people and catching up with so many Receptive customers too. It was called: F CustomerFeedback Video will be available soon too. F CustomerFeedback Hello, I’m Hannah Chaplin the CEO at Receptive. However, customerfeedback is actually a huge opportunity for your business.
I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. I often use them to keep on top of the latest trends, ask questions, and to give and receive feedback. It’s easier and cheaper than ever with the rise of “no code” tools.
It’s well known that “cost plus” pricing doesn’t work for enterprise software. The customer’s perspective. The customer’s perspective. Of course, the customer cares zero, not one iota, NOTHING, about your problems with making money. But customers do care about something.
We have tried at least one diet and nutrition app after gaining a few extra pounds. Though some of us may still be struggling with keeping up with the strict diet routine the app has to offer, the usage of such apps hasn’t dropped. diet and nutrition app market was valued at $2,187.63 percent by 2028.
In this post I give you a powerful tool for doing that – fixing the problem. ” Or “Epics” or “User Stories.” What do mastery, autonomy, and purpose mean for software developers? Mastery should be clear – it means that they are in control of their tools, and expert at using them.
” Or “Epics” or “User Stories.” What do mastery, autonomy, and purpose mean for software developers? Mastery should be clear – it means that they are in control of their tools, and expert at using them. And the requirement is a lot more valuable if it includes acceptance tests. Negotiable.
What are the best onboarding platforms available on the market in 2024? Are you looking for an onboarding solution for web or mobile apps? Do you need it to support customer or employee onboarding processes? To help you make an informed choice, our guide introduces 9 best-in-class onboarding platforms.
Simplify security • Mercury —The powerful and intuitive way for ambitious companies to bank • LinkedIn Ads —Reach professionals and drive results for your business — Uri Levine is the co-founder of Waze, the world’s largest community-based traffic and navigation app, acquired by Google for over $1 billion.
I'm often given the feedback that many of my essays apply equally well in roles outside of product management and I certainly think that's true. The Hierarchy of User Friction. After finishing the essay I might briefly revisit the title to ensure it still fits, but most of the time the work here has already been done up-front.
They are key inputs for your business and technology discussions around WHAT to work on. They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. It’s more than “Training, Titles, Ceremonies, and Tools.”. Customer Satisfaction. The big WHY. It’s more than “Scrum.”.
Let’s face it: Successful SaaS companies don’t operate the way they used to. And in the modern SaaS world, that means mastering product-led success. . Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. What is product-led success?
Not implementing it is like having a retail business and wondering if your customers will like a touch of e-commerce. Read on and see the amazing ways a knowledge base can help you drive customer satisfaction and retention. There are two main types of knowledge bases: external (for customers) and internal (for employees).
Intercom has been holding events for years now, from large scale World Tours to more intimate Building Intercom events, with our founders, leaders and teammates delivering acclaimed talks on everything from building software to scaling your customer support team. Good talks are not about that time you built a cool new tool in your job.
Embarking on a career as a customer onboarding manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer onboarding manager. Customer onboarding managers utilize various tools to enhance their work.
I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. I often use them to keep on top of the latest trends, ask questions, and to give and receive feedback. It’s easier and cheaper than ever with the rise of “no code” tools.
TL;DR A product support specialist is responsible for providing technical assistance and support to customers, troubleshooting issues, guiding users, and ensuring customer satisfaction in the SaaS industry. Product support specialists utilize various tools to enhance their efficiency.
Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Looking to enhance your customer onboarding process and drive product adoption? What does a customer onboarding manager do?
Accessibility for All Designing for accessibility isn’t just about accommodating users with disabilities, it’s about creating a user-friendly environment for everyone. By focusing on the extremes, we naturally enhance the experience for the average user. Tools like Colour Contrast can validate your choices.
Brought to you by: • Orb —The flexible billing engine for modern pricing • Eppo —Run reliable, impactful experiments • Paragon —Ship every SaaS integration your customers want — David DeSanto is the chief product officer of GitLab, which is the largest remote-only company in the world.
Starting a career as a customer onboarding manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for customer onboarding managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.
Where SaaS companies get prioritization wrong and a new approach to get it right There are many ways to prioritize what makes it onto your SaaS product roadmap and most of them are incredibly time-consuming and only done by your product teams. We also looked at some other research by Mind the Product and by Richard Banfield.
Understanding the salary range for customer onboarding managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A customer onboarding manager is the person behind developing and implementing onboarding strategies to help SaaScustomers move seamlessly from sign-up to effective product use.
A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.
We’ve already shared why customer visibility is crucial to improving internal customer strategy and overall customer health. Now we can take this to the next level and figure out how to automate some standard CS processes, giving your CSMs the bandwidth to be true strategic advisors to your customer base.
Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. A product support specialist handles inquiries, resolves technical problems, and ensures a smooth user experience.
The process moves through identifying questions, creating solutions, storyboarding, prototyping, and testing with customers. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp. A sprint culminates in creating a prototype and observing your customers using it.
TL;DR A product support specialist is a professional responsible for providing technical assistance and support to customers using a company’s products. In the SaaS industry, this role involves troubleshooting issues, guiding users through product features, and ensuring customer satisfaction by resolving their queries efficiently.
Recently, I had the opportunity to listen to a podcast featuring Michael Margolis , UX Research Partner at Google Ventures. This episode titled “ Finding Your Bullseye Customer ” stood out because Michaels insights on UX research aligned with many of the practices my team and I use at btrax.
There were many product lines and different versions of the same products made to meet different customer needs. Modularization can manage the complexity and customization in product development. For software products : design interface, data sets, infrastructure ?? Match customer’s needs to product specifications.
Each product iteration is different, technology is ever evolving, and work environments change as well. The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive. Management books normally discuss processes and people and skip over technology. A true teacher would never tell you what to do.
Product-led growth is launching SaaS companies to success faster than ever. Even if you haven’t already decided to pursue a product-led growth strategy , you’ve probably heard some buzz about it in SaaS circles. Here’s a quick look at why product-led growth is becoming so popular: The SaaS market has morphed. .
The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. Product adoption describes how a customer becomes aware of your product, makes purchases within your platform, and uses your tool.
As one of the first 10 employees at Instagram, Bailey was wowed by the generosity and kindness that led early users to from Instameets around shared interests and hobbies. To form a successful community, a company must be willing to collaborate, trust and empower its users and customers. Get to know your biggest fans.
Chances are if you’re an engineer or product manager who works on anything even somewhat related to continuous delivery, Jez Humble wrote your handbook. This co-author of the Jolt award-winning Continuous Delivery also made hefty contributions to both Lean Enterprise and The DevOps Handbook. It’s 2018! I don’t think so.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content